Aaron Virola is a senior communications executive with 20 years of experience leading integrated PR, brand, and marketing strategies for some of the world's most iconic consumer tech and B2B brands. Currently serving as Senior Vice President at 5WPR leading the B2B Tech Group, Aaron brings a proven track record of driving market share, brand relevance, and measurable business impact for Fortune 500s and high-growth disruptors alike.
Prior to joining 5WPR, Aaron spent over five years at Axicom, where he served as SVP and GM of the New York office. There, he grew a $2M+ client portfolio, won transformative business with AMD, and helped lead the agency to multiple industry honors, including PRovoke's "Global Agency of the Year." His earlier work at FleishmanHillard and Edelman shaped his reputation as a thoughtful, high-performance leader known for blending strategic insight with creative storytelling.
Aaron has led campaigns that have delivered tangible business results-from double-digit market growth for Samsung and Bose to award-winning initiatives like Dell's "Brain on Tech," which earned 100+ placements and a 15% lift in brand sentiment. He's also helped brands like Canon USA, WWE, and Hisense breakthrough in competitive media landscapes, often integrating them into the worlds of sports, lifestyle, and entertainment.
Whether building C-suite visibility, driving product buzz, or creating compelling narratives around innovation, Aaron brings energy, precision, and a collaborative spirit to every engagement. He holds a master's in Public Relations and Corporate Communications from Iona University and is based in New York.