Aimee Bianca is an Associate Vice President on 5WPR's Consumer Lifestyle team, where she leads media strategy and communications for an acclaimed portfolio of food, beverage, and lifestyle brands.
A self-described media obsessive, Aimee brings deep expertise in the art and science of earned media, from building compelling narratives to placing stories across the full spectrum of national television, print, digital, and influencer platforms. Her background in book publishing sharpened an instinct for storytelling that has become the throughline of her PR career, and her specialty in food and beverage gives her a nuanced understanding of one of media's most competitive and culturally rich categories.
Aimee leads and mentors teams in developing integrated campaigns that span traditional media and content creators, with a keen eye for identifying the right voices and outlets to tell brand stories that resonate and drive results. During her time at 5WPR, she has developed and executed campaigns for brands including Blue Bottle Coffee, Ghirardelli Chocolate, Ippodo Tea, Acme Smoked Fish, Alto Canto Tequila, Darco Spirits, and WYNK THC Seltzer, as well as publishing clients such as Flatiron Books.