Alexia has over 12 years of experience in brand positioning, omnichannel marketing, and retail activation for beauty, wellness, and consumer product brands. Her strategic approach emphasizes understanding the competitive landscape, pinpointing where brands can truly succeed, and creating integrated PR and digital campaigns that link earned media, paid channels, and retail performance. She excels at translating business goals into cohesive strategies that deliver measurable results.
Throughout her career, Alexia has held senior marketing leadership positions supporting CPG brands like The Lip Bar, Anisa International, Godrej, and The Mane Choice. She has spearheaded major retail expansion at top retailers, scaled brands across e-commerce and physical stores, and created strategies that boost brand equity and increase revenue.
Alexia holds a B.A. in Public Policy Leadership from the University of Mississippi, an MBA in Marketing, and an M.S. in Communications focused on Advertising, both from Syracuse University.