Christina serves as an Associate Vice President on 5W's Beauty team. Raised in the Bronx, New York, and currently residing in Harlem, she brings a vibrant perspective to her work. With extensive experience across a wide range of brands, she brings deep expertise in multicultural haircare, skincare, oral care, color cosmetics, and wellness.
Christina has a deep passion for storytelling which has helped catapult brands to the next level through innovative brand strategy, impactful partnerships, and experiential moments. Her creative programming aims to achieve transformative results for her clients, helping them shine in a competitive market.
Prior to her role at 5WPR, Christina honed her skills in beauty and wellness at Tractenberg & Co. She holds a Bachelor of Science in Communications with a focus on Public Relations and Advertising, as well as a minor in Theatre, from Liberty University. Over her eight years at 5W, Christina has been promoted several times, reflecting her commitment to excellence and her ability to drive success for her clients.