Dakota Orlando is an AVP on 5W's Technology team and has been with the agency for seven years. A true generalist, she provides strategic guidance and executes creative campaigns across industries, including cryptocurrency, fintech, real estate, cannabis, fitness, education, Web3, and social media.
Dakota excels in crafting unique brand stories for established and challenger brands, regularly driving results that drive impact. She is also versed in thought leadership programming, helping to establish and raise profiles of executives through daily story generation, speaking opportunities and events. Dakota is known to build trusting relationships with clients through thoughtful recommendations and transparency. She leads strategy development and manages day-to-day account activity, ensuring brands see 5W as an extension of their teams.
Before joining the agency in 2017, Dakota held several positions in the technology and fashion spaces working with rbb Communications, the Green Room, and Luxe Intelligence. She also specifically worked with brand consultancy agency, Derris, where she played a role in the grand opening of NYC's newest neighborhood, Hudson Yards, and supported the rebrand and expansion of cannabis leader and MSO, Green Thumb.
Dakota was born and raised in Brooklyn, New York and graduated from University of Miami with a Bachelor's of Science in Public Relations. She currently resides in Fort Lauderdale with her dog, Rocky.