Danielle Marcello is a seasoned publicist with extensive experience in the beauty and wellness industries. She has a proven ability to create impactful media strategies, manage influencer collaborations, execute high-profile events, and thought leadership programs. Danielle has successfully led campaigns for brands ranging from indie names like It's a 10 Haircare and Ethique, to global powerhouses such as Prada Beauty, StriVectin, and MAKE UP FOR EVER throughout her decade-long career.
Currently serving as an AVP at 5W, Danielle leads PR initiatives that drive business growth, increase brand visibility, and foster key relationships with top editors and influencers. Her expertise spans media strategy, influencer management, and client retention.
She holds a Bachelor of Arts in Public Relations from the University of Rhode Island and has been promoted several times throughout her tenure of six years with 5W.