Lana Rodriguez serves as an Associate Vice President on 5W's Consumer Lifestyle team, where she blends strategic savvy with an innate passion for culture, community, and connection. Rooted in a proud Latin heritage, Lana draws inspiration from her love of food, beverage, pets, and all things lifestyle to lead campaigns that are as dynamic and authentic as the consumers they serve. Her culturally attuned lens and deep understanding of what moves people allow her to build brand narratives that are both emotionally resonant and powerfully effective.
An NYU alum with experience spanning major household names and ambitious startups, Lana brings a unique ability to balance big-picture strategy with nimble execution. Described as someone who "brings her whole heart" to every project, she champions a culture of respect, collaboration, and curiosity—grounded always in a results-forward mindset.
From integrated campaigns to new product launches, Lana has a proven track record supporting client partners in building lasting brand equity through earned media, influencer programming, cultural storytelling, events and more. She advocates for a thoughtful, yet boundary-pushing that combines heart, hustle, and a true love for the work.