Lindsey Popper serves as an Associate Vice President of 5W's Beauty team working across haircare, skincare, color cosmetics and aesthetics for a mix of emerging and established brands.
Lindsey focuses on shaping brand strategy, impactful storytelling and executing creative programming to deliver needle-moving results for her clients. She cultivates meaningful relationships with editors and influencers that allow her to secure in-depth coverage across beauty, wellness, lifestyle, business, trade and social media outlets.
Prior to 5W, Lindsey worked across fashion and beauty clients at LaForce. She holds a Bachelor of Arts in Psychology from the University of Michigan and has been promoted several times throughout her tenure of eight years with 5WPR.