Oona Mayo is Senior Vice President of Creative Strategy at 5W Public Relations. With more than 15 years of experience, she leads creative development and pitch strategy, overseeing cross-functional proposals that fuse cultural insight with commercial impact. Her work includes award-winning campaigns and go-to-market strategies for both Fortune 500 brands and early-stage startups.
Previously, Oona held senior roles at UnitedMasters, G/O Media, and UPROXX, where she launched new revenue products, led international expansion, and built creator-led programs across music, media, and tech. She brings deep expertise in brand partnerships, cross-functional leadership, and culturally fluent storytelling.
She holds a degree in Economics with a concentration in Marketing from The Wharton School at the University of Pennsylvania.