Oona Mayo is Vice President of Creative Strategy and New Business at 5W Public Relations. With more than 15 years of experience, she leads creative development and pitch strategy, overseeing cross-functional proposals that fuse cultural insight with commercial impact. Her work includes award-winning campaigns and go-to-market strategies for both Fortune 500 brands and early-stage startups.
Previously, Oona held senior roles at UnitedMasters, G/O Media, and UPROXX, where she launched new revenue products, led international expansion, and built creator-led programs across music, media, and tech. She brings deep expertise in brand partnerships, cross-functional leadership, and culturally fluent storytelling.
She holds a degree in Economics with a concentration in Marketing from The Wharton School at the University of Pennsylvania.