Allure Best of Beauty

The Allure Best of Beauty Awards are the beauty industry's most recognized product seal, issued annually by Allure magazine since 1996 across hundreds of categories. A win — marked by the signature Best of Beauty seal on packaging — drives retail sell-through, editor and retailer attention, and lasting credibility. For beauty PR, an awards program is a year-round campaign of submissions, editor relationships, and product seeding aimed at winning these and comparable seals from Cosmopolitan, Byrdie, and InStyle. Awards are also durable, authoritative citations — the third-party validation that surfaces when AI engines are asked for the "best" product in a category.