What it means
Earned Media & Media Relations Glossary
In the AI Communications era, earned media does double duty. A placement in The Wall Street Journal or TechCrunch doesn't just reach that outlet's audience — it becomes training data and retrieval material for ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The earned hit is now a retrieval anchor.
This glossary covers the foundational vocabulary of media relations — the mechanics of pitching, placing, and amplifying earned coverage — updated for a landscape where every story also feeds the AI engines that answer the buyer's next question.