What it means
Earned Media & Media Relations Glossary
In the AI Communications era, earned media does double duty. A placement in The Wall Street Journal or TechCrunch doesn't just reach that outlet's audience, it becomes training data and retrieval material for ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The earned hit is now a retrieval anchor.
This glossary covers the foundational vocabulary of media relations, the mechanics of pitching, placing, and amplifying earned coverage, updated for a landscape where every story also feeds the AI engines that answer the buyer's next question.