Earned Media & Media Relations Glossary

In the AI Communications era, earned media does double duty. A placement in The Wall Street Journal or TechCrunch doesn't just reach that outlet's audience — it becomes training data and retrieval material for ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The earned hit is now a retrieval anchor.

This glossary covers the foundational vocabulary of media relations — the mechanics of pitching, placing, and amplifying earned coverage — updated for a landscape where every story also feeds the AI engines that answer the buyer's next question.

Core Earned Media Terms

• Press Release
• Media Pitch
• Press Kit
• Media Training
• Exclusivity
• Story Angle
• Pickup / Secondary Coverage
• Earned Media Amplification
• Analyst Briefing
• Content Pillar
• Embargo
• Media List
• Byline / Op-Ed
• Editorial Calendar
• Share of Voice
• Media Monitoring
• News Hook
• Follow-Up