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Glossary/Event Marketing

Event Marketing

The strongest events are planned with media, social and content moments built in, so the impact reaches beyond the room.

5W PR Glossary — Definition & Meaning

What it means

Event Marketing

What types of events do brands use?

Product launches and press events.
Pop-up activations and in-store events.
Conferences, trade shows and hosted dinners.
Virtual and hybrid experiences.

Browse all terms Talk to us

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