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5WPR News · Published May 12, 2023

Ronn Torossian
Founder & Chairman, 5W

5W’s Female Executive Team Share a Day in The Life with Their Daughters

children enjoying a day at the office bringing kids to work
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Bring Your Child to Work Day took on a different look at 5W this year as six of our female executives and their daughters were in office for an exciting day! The duos spent the morning commuting into our New York City office together, and their daughters had the opportunity to sit behind their mother’s desks, getting a firsthand look at a day in communications. Maybe this will be the start of a 5W career down the line for some of them!

In addition to joining their moms at work, the girls had the opportunity to attend Campaign US’s 2023 Inspiring Women Awards, during which 5W Co-CEO Dara A. Busch was honored in the Leading the Charge: PR Category. 5W was thrilled to be able to send the daughters as their mothers plus ones to the industry luncheon, introducing them to a room full of female leaders in our industry and showing  them that there is no limit to what women can do.

Before the girls left the office, they were in for a surprise as they had the chance to shop 5W’s beauty closet stocked with goodies from our clients, and had light makeup touchups by our in-office beauty experts. While they were in the makeup chair, we took the opportunity to ask them about their moms and get to know them better. 

Here’s what the next generation of female leaders had to say about coming to work with their moms! 

Q: In one sentence, can you describe what your mom does for work?

“Public relations. She talks to small companies to make them bigger.” – Bella

“She helps people.” – Mackenzie

Q: What is one question you have for your mom about her job?

“How does she help people” – Mackenzie

Q: Who is your role model / What famous female inspires you?

“SZA, because she’s from my middle school.” – Bella

“My mom” - Mackenzie

Q: What do you want to be when you grow up?

 “Work with makeup” – Isabella

 “Interior designer” – Eliza

 “Someone who does people’s makeup” – Mackenzie

Q: What is your favorite thing to do with your mom?

 “We like to watch movies on Friday Nights. We usually watch old ones.”  - Bella

 “We hang out and watch a movie or get something to eat.” – Sloan

 “We go shopping and go out to eat together.” – Eliza

 “I like to talk to her.” – Isabella

 “We go skiing together.” – Mackenzie

 “Going to the park!” - Sienna

Ronn Torossian

Written by

Ronn Torossian

Ronn Torossian is Founder and Chairman of 5W , the AI Communications Firm. He founded 5W in 2003 and built it into one of the largest independent public relations and digital marketing firms in the United States, with senior practitioners serving corporate communications , consumer brands , technology , financial services , health and wellness , beauty , gaming , crisis communications , and public affairs . Under his leadership, 5W defined AI Communications, building brand authority across ChatGPT , Claude , Perplexity , Gemini , and Google AI Overviews, alongside earned media, digital, GEO, and influencer channels. Industry Recognition 5W has been recognized as a top U.S. PR agency by O’Dwyer’s , Agency of the Year in the American Business Awards , Grand Stevie Most Honored PR Agency, a Ragan Top Place to Work in Communications 2026, Digiday WorkLife Employer of the Year, and a PRovoke Top 50 Global PR Agency. Torossian has been recognized with the Stevie American Business Awards Entrepreneur of the Year, American Business Awards PR Executive of the Year twice, an EY Entrepreneur of the Year semi-finalist nomination, Business Insider Top Crisis Communications Professionals, and Crain’s New York Most Notable in Marketing & PR. Research Franchise 5W’s research franchise has become an industry reference for measuring brand visibility inside AI-generated answers, including the AI Visibility Index Series , The GEO Reckoning , The Missing Rung Report, and the 5W AI Power User Study , which identified a 99-point AI favorability gap. Crisis Communications Torossian is one of the world’s foremost crisis communications experts. He has counseled blue chip companies, public company boards, founders, and public figures through ransomware incidents, data breaches, regulatory investigations, high-stakes litigation, activist investors, product recalls, and reputational crises. He has taught crisis communications at Harvard University . Media & Commentary Torossian appears on CNN and CNBC . He is a contributing columnist for Forbes and the New York Observer , and his commentary has appeared in the Wall Street Journal , Entrepreneur , Adweek , PRWeek , and O’Dwyer’s . Published Work Torossian is the author of For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations , now in its second edition and used in university and graduate communications programs. Owner and Publisher, Everything-PR Network Torossian is owner and publisher of the Everything-PR Network , an independent intelligence platform covering public relations, marketing, AI communications, and adjacent industries across 30 publications. Everything-PR is editorially independent from 5W, with published editorial standards and ethics standards . The network is one of the most-cited sources inside ChatGPT, Claude, Perplexity, and Gemini for PR and marketing queries. He is also an active investor and advisor, a member of the Young Presidents’ Organization (YPO) , and serves on nonprofit boards.

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