5WPR News: Articles from the 5W Newsroom

ChatGPT Shopping Visibility: 8 Metrics for Consumer Brands

Tampa and Miami PR Agency Offices: 5W's New Sign, 2 Floors

CES 2027 PR Strategy: What the Cultural Data Shows

CBD PR Strategy: Earning Trust After the Hemp Bill

SXSW 2027 PR Strategy: What the Festival Data Shows

Best Pharma CEO AI Reputations: 5 Cases, Ricks to Bancel

David Ricks at 82. Stéphane Bancel at 34. Study 11 of the 5W Reputation Index — how AI engines render 18 pharma CEOs, and why the GLP-1 category advance rewrit…

NFL AI Endorsement Index: 5 Players Hold 61% of Citations

5W and Talent Resources launch a new study scoring 50 NFL players on AI Citation Share ahead of the 2026 season opener.

5W Publishes the AI Platform Citation Source Index 2026: The 50 Websites That Control AI Answers

Florida Private Schools AI Search Study: 3 Schools Compared

Ulta Beauty World: 4 Trends in Beauty Brand Experiences

Pet Marketing Trends 2026: 6 Takeaways From Global Pet Expo

Beauty Marketing Trends: 6 Takeaways From FUTURE50 Summit

Cosmoprof Miami Trends: K-Beauty, Fragrance, Hair Care

CES 2026 Trends: Functional AI, Purpose-Driven Robotics, and the Power of Communications

Latin Beauty Consumer Trends: Insights From the 5W Panel

SPACs Are Back: What the Revival Means for Companies and Communicators

5WPR Shares Key Insights from CultureCon 2025: Taking Space, Telling Stories & Embracing Change

Curiosity Meets Code: How AI Is Redefining Innovation at the Brooklyn Tech Expo

Advertising Week New York: 3 Takeaways for Marketers

IFA Berlin 2025: Tech Trends and Creator Playbook

K-Beauty Brands in the US: Media and Influencer PR Plan

Marketing Lessons From ADWEEK We're Still Applying

The Future of PR Webinar Recap: Emerging Trends and the Changing Landscape

Performance Marketing: 4 Channels, Google at 48.5% of Ads

Paid search, paid social, display, and email each play a role in performance marketing ROI when tracked against revenue instead of clicks.