5W is a Tampa PR agency with an office at 110 South 12th Street in the Channelside District, and that office now has a new sign. 5W is a PR, creative and AI Visibility agency, founded in 2003 and headquartered in Miami, Florida, with offices in Tampa and New York. Leigh Ann Ambrosi leads the Tampa team, which has grown to more than 20 employees across two floors.
Last updated November 6, 2026.
What is the short version of 5W's Tampa expansion?
The 5W Tampa office, announced in July 2026, now spans two floors and employs more than 20 people.
- The office is at 110 South 12th Street, Tampa, FL 33602, in the Channelside District.
- Leigh Ann Ambrosi, Managing Partner and Executive Vice President, Consumer Lifestyle, leads the Tampa office.
- 5W announced its Tampa and Miami offices on July 9, 2026, and said on October 1, 2026 that Tampa had grown to a two-floor headquarters.
- The Tampa team serves consumer, corporate, technology, health and wellness, and beauty clients.
- 5W PR retainers start around $15,000 a month, according to the firm's PR firm cost guide.
Where can you see the new 5W Tampa office sign?
The new 5W sign at the Tampa office appears in a Short on the 5WPR YouTube channel. The sign marks the 5W Tampa office at 110 South 12th Street.
The Tampa sign video is also available on YouTube.
Where is the 5W Tampa PR agency office, and who leads it?
The 5W Tampa PR agency office is at 110 South 12th Street, Tampa, FL 33602, in the Channelside District. Leigh Ann Ambrosi, 5W's Managing Partner and Executive Vice President, Consumer Lifestyle, leads the office.
Ambrosi relocated to the Gulf Coast of Florida and called the move "a natural next step for 5W's growth." 5W's Florida PR firm page lists how to reach both Florida teams.
| 5W office | Address |
|---|---|
| Miami (headquarters) | 100 SE 2nd Street, Floor 38, Miami, FL 33131 |
| Tampa | 110 South 12th Street, Tampa, FL 33602 |
| New York | 469 7th Avenue, Floor 8, New York, NY 10018 |
When did 5W open its Tampa office, and how has it grown?
5W announced new offices in Tampa and Miami on July 9, 2026, according to 5W's Florida expansion release. The Tampa office then added space and people within three months.
In an October 1, 2026 release, 5W said it had secured additional space in Tampa, creating a two-floor headquarters, and that the Tampa team had grown to more than 20 employees, with hiring continuing.
Matthew Caiola, Chief Executive Officer of 5W, said in the same release that 5W did not come to Tampa simply to have an office. He said taking additional space so quickly told the team it was on the right track.
| Date | Milestone for the Tampa office |
|---|---|
| July 9, 2026 | 5W announces its Tampa and Miami offices |
| October 1, 2026 | 5W announces a two-floor Tampa headquarters and a team of more than 20 employees |
| November 2026 | The new Tampa office sign appears on the 5WPR YouTube channel |
Why did 5W choose Tampa for its Florida growth?
5W chose Tampa because its leaders expect Florida to keep drawing companies, capital and talent. Ronn Torossian, Founder and Chairman of 5W, said in the July 2026 release that Florida has become one of the most important business markets in the United States, and that putting senior leaders in Tampa and Miami places 5W where its clients are growing.
5W's Florida page names Water Street, Gasworx and the Tampa Riverwalk as projects reshaping the region. The firm's guide to Florida PR by city describes Tampa Bay as a market for consumer brands, relocating companies and regional B2B work, and lists the Tampa Bay Times and the Tampa Bay Business Journal as the first outlets to pitch.
What does a Tampa PR agency do for Tampa Bay brands?
A Tampa PR agency pitches Tampa Bay reporters, prepares executives for interviews, handles reputation problems and builds coverage that local business and consumer audiences read. The work is local because Tampa Bay newsrooms respond to sources they already know, so a company launching or relocating on the Gulf Coast needs relationships in the market, not only a national media list.
The 5W Tampa team works with consumer, corporate, technology, health and wellness, and beauty clients, according to the October 2026 release. The same release says the office supports work in AI visibility, media relations and digital marketing.
Coverage also affects what AI tools say about a company. The Tampa and Miami AI search guide explains how local press coverage feeds the answers ChatGPT and Google AI Overviews give for city searches. Read the Tampa and Miami AI visibility guide before planning a regional media calendar. 5W publishes its wider findings in the PR agency AI visibility report.
What services does the 5W Tampa office offer?
The 5W Tampa office offers earned media, corporate and crisis communications, digital marketing and AI visibility work, drawing on senior practitioners across the agency's practice areas. The table below lists 5W's service areas as described in the firm's 2026 releases.
| Service area | What it includes |
|---|---|
| Consumer sectors | Beauty and fashion, consumer brands, entertainment, food and beverage, health and wellness, travel and hospitality, technology, and nonprofit, led by the consumer products PR practice |
| Corporate and reputation | Corporate communications, reputation management and public affairs, handled by the corporate communications practice |
| Crisis communications | Breaking news, recalls and executive changes, handled by the crisis PR practice |
| Digital marketing | Social media, influencer marketing, paid media, GEO (generative engine optimization) and SEO |
| AI visibility | Measuring and growing how a brand appears in ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews, run by the AI visibility agency practice |
| Earned media | Media relations that place a brand in news coverage, which AI tools retrieve and cite when they answer questions |
What has 5W done for clients in Florida?
5W's documented Florida work includes the South Florida launch of inDrive and the media program for Miami Fashion Week. Both are published as case studies on the 5W site.
For inDrive, a global rideshare platform entering the U.S. market in South Florida, 5W ran a three-month launch campaign that secured 19 local news features and broadcast segments and more than 281 million unique impressions, according to the inDrive South Florida case study. For Miami Fashion Week, 5W secured 1,140 media placements and 1,279,164,736 media impressions, according to the Miami Fashion Week case study.
| Florida program | Reported result |
|---|---|
| inDrive South Florida launch | 19 local news features and broadcast segments, more than 281 million unique impressions |
| Miami Fashion Week | 1,140 media placements, 1,279,164,736 media impressions |
How do the Tampa and Miami offices work together?
The Tampa and Miami offices work as one Florida team, so a company that sells in both regions can run a single program instead of hiring a separate firm in each city. The Miami team in Brickell covers South Florida and Miami Beach, and the Tampa team covers the Tampa Bay market.
A fintech with offices in Miami and Tampa, or a consumer brand launching in both markets, can plan one media calendar and one crisis protocol. 5W's Miami PR agency page covers the Brickell office, its services and its Miami results in more detail.
Frequently asked questions
Is 5W a Tampa PR agency or a Miami PR agency?
5W is both. The firm is headquartered in Miami, Florida, and its Tampa office at 110 South 12th Street is led by Leigh Ann Ambrosi. The two Florida teams serve clients across the state, and 5W also works with national brands.
Where is the 5W Tampa office?
The 5W Tampa office is at 110 South 12th Street, Tampa, FL 33602, in the Channelside District.
How many people work in the 5W Tampa office?
More than 20 employees work in the 5W Tampa office, according to 5W's October 1, 2026 release. The release said hiring was continuing.
How much does a Tampa PR firm cost?
5W PR retainers start around $15,000 a month, according to the firm's PR firm cost guide. Project pricing is available for launches and events.
Does 5W work with brands outside Tampa and Miami?
Yes. 5W is a national firm with offices in Miami, Tampa and New York, and it serves Florida-based brands as well as national brands with Florida operations.
How can a Tampa Bay company contact 5W?
A Tampa Bay company can reach the 5W team through the 5W contact page, which covers the Miami, Tampa and New York offices.
