5W runs a Miami public relations firm from a Brickell office at 100 SE 2nd Street, with a second Florida team in Tampa. More than 74 companies moved their headquarters to Florida between 2020 and 2025, according to a JLL report cited by Bisnow, and each one needs local press relationships, not just a mailing address.
Where Is 5W's Miami Office Located?
5W's Miami office sits at 100 SE 2nd Street, Floor 38, in Brickell, the financial district that Bisnow and CBRE now call Wall Street South. Citadel, Blackstone, and Virtu Financial have all expanded operations within blocks of that address since 2022, according to CBRE's 2026 headquarters relocation report.
A Miami-based team means same-day meetings with South Florida business press and direct relationships with local outlets instead of a New York office working the market by phone. 5W also runs a Tampa office at 110 South 12th Street, giving the firm coverage of South Florida, Miami Beach, and the Tampa Bay market from inside the state.
What Has 5W Done for a Miami Client?
5W ran press and event operations for Miami Fashion Week, the second-largest fashion week in the United States and an event officially recognized by the Council of Fashion Designers of America. The client asked 5W to position the week as an elite, multicultural fashion event and to grow coverage in mainstream fashion media, international Hispanic media, and local Florida outlets.
The team secured 1,140 media placements generating more than $11.8 million in advertising value and 1.28 billion media impressions, spanning the Associated Press, Forbes, Univision, People, and the Miami Herald, according to 5W's Miami Fashion Week case study. 5W also placed broadcast and online interviews for the week's Honorary President, actor Antonio Banderas, and managed press credentials, seating, and photographer access for every show.
5W's Florida client roster also includes JetSmarter, the private jet membership company headquartered in Fort Lauderdale, according to a 2018 PR Newswire release naming 5W a top 10 U.S. PR agency. That client relationship shows the firm's Florida work runs beyond fashion and events into consumer technology and travel brands based in the state.
Does 5W Handle Breaking Media Moments in Miami?
5W supplied the exclusive footage when performance artist David Datuna ate a $120,000 banana artwork at Art Basel Miami in December 2019, a stunt TMZ covered the same day and credited on screen as "TMZ.com/5WPR."
Datuna hired 5W within hours of the story breaking to manage the wave of media requests that followed. This is a single, unplanned news event, not a retainer program, and it shows the skill Florida companies need during a product recall, an executive departure, or any other moment when reporters call before a company is ready: fast, on the ground media handling in the market where the story is happening.
What Florida Industries Does 5W Serve Statewide?
Financial services firms filed 15 headquarters relocation announcements in 2025, according to CBRE's 2026 headquarters relocation report, part of a broader wave that also included business services, technology, and real estate. 5W's Miami and Tampa teams work across the industries driving that shift, including the consumer packaged goods brands that make up one of the firm's largest practice areas.
- Consumer products and CPG PR for food, beverage, and household brands entering or expanding in the Florida market
- Financial services and fintech PR for firms relocating to Brickell and Tampa's finance corridor
- Real estate and prop tech PR for developers and brokerages in a market CBRE tracks as one of the country's most active for corporate relocations
- Crisis communication and reputation management for companies that need a Florida-based team on breaking news, not a remote one
- Entertainment and lifestyle PR, the practice behind 5W's work on Miami Fashion Week and Art Basel
- SaaS PR for the software companies now leasing space alongside the finance firms in Brickell and Wynwood
How Does 5W Handle AI Search Visibility for Florida Brands?
5W tracks whether ChatGPT, Perplexity, Gemini, and Google AI Overviews mention a brand by name through the firm's own AI Visibility Index, published research on citation share by industry. A Florida company relocating its headquarters is also rebuilding its digital footprint in a new market, and that footprint now includes how AI systems describe the company, not only how Google ranks it.
5W's GEO practice builds the structured data, sourced content, and press coverage that AI systems pull from when a prospective client or reporter asks an AI tool who the leading Miami public relations firm is.
What Do Florida Companies Ask Before Hiring 5W?
Is 5W a PR Company or a PR Firm in Miami?
5W is a full-service public relations firm, and the terms PR company and PR agency describe the same Miami operation. The distinction that matters is service scope: 5W runs earned media, crisis response, event management, and AI search visibility work from one Brickell team rather than splitting those functions across separate vendors.
How Much Does a Miami PR Firm Cost?
5W quotes Miami and Tampa engagements by monthly retainer or by project. The firm's published budget bands start at $15,000 to $25,000 a month and run past $100,000 for enterprise programs that involve senior leadership directly.
Does 5W Work with Florida Startups or Only Large Companies?
5W's practice areas cover SaaS, fintech, real estate, and consumer brands at both retainer and project scope. A Florida startup raising a seed round and a relocating financial services headquarters both work with the same Miami and Tampa team.
Florida companies get one shot at the news cycle when reporters are calling from Brickell, not Midtown, and 5W's Miami and Tampa teams are built to take that call first. 5W runs AI Search (GEO) programs for brands across consumer, B2B, financial services, healthcare, and technology — building the machine-readable footprint that gets brands cited, not just ranked. Learn more at https://www.5wpr.com/practice/geo-optimization.cfm.
