A Miami PR agency earns press coverage for South Florida companies and handles their reputation when news breaks. 5W is an independent PR, creative and GEO agency, founded in 2003, with a Brickell office in Miami and a team in Tampa. Its Miami record includes 1,140 media placements for Miami Fashion Week, and the firm does its media, content and site work in house.
Last updated October 25, 2026.
Summary: what a Florida company gets from 5W
- A Brickell office at 100 SE 2nd Street, Floor 38, and a Tampa office at 110 South 12th Street.
- Documented Miami results: 1,140 placements and more than 1.27 billion impressions for Miami Fashion Week.
- Six practice areas that match Florida's fastest-moving industries, from CPG to fintech to real estate.
- Retainers that start around $15,000 a month, according to 5W's own cost guide.
What does a Miami PR agency do for a Florida business?
A Miami PR agency pitches reporters, prepares executives for interviews, manages events and press access, and runs crisis communications for companies that sell or operate in South Florida. The work is local because Miami reporters, editors and event organizers respond to people they already know.
5W groups that work into practice areas, each with its own team and results page.
| Service | What it covers in Florida | Practice page |
|---|---|---|
| Consumer and CPG PR | Food, beverage and household brands entering or growing in the Florida market | Consumer products PR |
| Financial services and fintech PR | Firms relocating to Brickell and Tampa's finance corridor | Financial services PR |
| Real estate and prop tech PR | Developers, brokerages and property technology companies | Real estate PR |
| Crisis communications | Breaking news, recalls and executive changes handled by a Florida-based team | Crisis PR |
| Entertainment and lifestyle PR | Fashion, events and culture, including Miami Fashion Week and Art Basel | Entertainment PR |
| SaaS PR | Software companies leasing space in Brickell and Wynwood | SaaS PR |
Why do companies moving to Florida need a Miami PR agency?
Companies moving to Florida arrive without local press relationships, and a new address does not create them. More than 74 companies moved their headquarters to Florida between 2020 and 2025, the most of any state, according to JLL data reported by CRE Daily.
The pace has not slowed. CRE Daily reported that at least four companies moved their headquarters to South Florida in the first two months of 2026, among them Palantir, Trinity Investments, GFL Environmental and D-Wave. Each move creates the same early tasks: announcing the arrival to local business press, introducing executives, recruiting locally, and explaining the move to employees and customers.
5W moved its own headquarters to Florida, so the firm works in the same market its relocating clients are entering. The same pattern of wealth and company moves shows up in 5W's research on wealth migration.
What results has 5W delivered for a Miami client?
For Miami Fashion Week, 5W secured 1,140 media placements, about $11.8 million in advertising value and 1,279,164,736 media impressions, according to the firm's Miami Fashion Week case study.
| Measure | Reported figure |
|---|---|
| Media placements | 1,140 |
| Media impressions | 1,279,164,736 |
| Advertising value | About $11.8 million |
Miami Fashion Week describes itself as the second largest fashion event in the United States and is recognized by the Council of Fashion Designers of America. The client asked 5W to position the week as an elite, multicultural event and to raise awareness in mainstream fashion media, international Hispanic media and local Florida outlets.
The team pitched fashion, lifestyle, business and trade publications before the week began, and placed broadcast and online interviews for designers and for the week's Honorary President, actor Antonio Banderas. It also secured press and photographer RSVPs, helped plan seating, and ran media check-in for the press conference, kickoff party, designer dinner, summit, benefit gala and every show. Coverage appeared in the Associated Press, Forbes, Univision, People, Haute Living, Vanity Fair, E!, Entertainment Tonight, the Miami Herald, Modern Luxury Miami, the Daily Mail and Miami.com.
Can a Miami PR agency handle breaking news at Art Basel speed?
Yes, when the agency has people on the ground in Miami and media contacts who answer the same day. A moment at Art Basel Miami Beach in December 2019 shows how fast a story moves in this market.
On December 7, 2019, performance artist David Datuna took down Maurizio Cattelan's duct-taped banana artwork "Comedian," which had sold for $120,000, and ate it. Reuters distributed stills from Datuna's video with a credit line naming Ronn Torossian, 5W's founder and chairman, as reported in a GMA Network report. Datuna held a news conference two days later and called the act a performance he named "Hungry Artist."
This was one unplanned news event, not a retainer program. It shows the skill Florida companies need during a product recall, an executive departure or any moment when reporters call before a company is ready: media handling in the market where the story is happening.
How do the Miami and Tampa teams cover Florida?
The Miami team in Brickell covers South Florida and Miami Beach, and the Tampa team covers the Tampa Bay market, so a company can work with a team inside each region it sells into. Miami work centers on outlets such as the Miami Herald, Univision, Modern Luxury Miami and Miami.com, all of which appear in 5W's Miami Fashion Week results.
A company that spans both regions, such as a fintech with offices in Miami and Tampa, can run one program from one team instead of hiring a separate Florida firm for each city. The guide to Florida PR by city compares Miami, Tampa, Orlando, Jacksonville and the Gulf Coast.
How does AI search visibility fit into Miami PR?
AI search visibility is whether tools such as ChatGPT, Perplexity, Gemini and Google AI Overviews name a company when someone asks who leads a category. These tools retrieve and cite sources, so coverage in outlets they cite often raises the chance a company is named.
A company relocating to Florida is rebuilding its public footprint in a new market, and that footprint now includes how AI tools describe it. 5W publishes research on this through its AI Visibility Index, which tracks citation share by industry, and its GEO practice builds the structured data, sourced content and press coverage those tools draw on. The firm's guide to AI visibility for Tampa and Miami brands covers the source types these tools check first.
How much does a Miami PR firm cost?
5W retainers start around $15,000 a month and reach $75,000, according to 5W's PR firm cost guide, with project pricing available for launches and events. Price rises with the number of practice areas involved, the volume of media outreach, and whether the client needs round-the-clock crisis coverage.
The cost guide breaks down retainers, extra fees and how to compare proposals side by side.
How do you choose a Miami PR agency?
Choose a Miami PR agency by testing its local relationships, crisis availability and measurement before you sign. Ask each firm these five questions.
- Which named Miami outlets have placed your clients' stories in the last year, and can you show the links?
- Who answers the phone at night if a reporter calls about a recall or a lawsuit?
- Has your team worked in my industry, and which practice page or case study proves it?
- How do you report results beyond impressions, such as placements in named outlets and mentions in AI answers?
- Does the same team do media, content and website work, or are those handed to separate vendors?
Frequently asked questions
Is 5W a Miami PR agency, PR firm or PR company?
5W is a full-service Miami PR agency, and the terms PR company, PR firm and PR agency describe the same Brickell operation. What matters is service scope: 5W runs earned media, crisis response, event management and AI search visibility from one team. The Tampa office works the same way.
Where is 5W's Miami office?
5W's Miami office is at 100 SE 2nd Street, Floor 38, in Brickell. The Tampa office is at 110 South 12th Street.
How much does a Miami PR firm cost?
5W retainers start around $15,000 a month and reach $75,000, according to the firm's published cost guide. Project pricing is available for launches and events.
Does 5W work with Florida startups or only large companies?
5W works with startups and large companies across SaaS, fintech, real estate and consumer brands, at both retainer and project scope. A startup raising a seed round and a relocating financial services headquarters can work with the same Miami and Tampa team.
Does 5W reach Spanish-language and Hispanic media in Miami?
Yes. The Miami Fashion Week program targeted international Hispanic media and earned coverage in Univision, among other outlets, according to the firm's case study.
