Full-Service Digital Marketing Agency for B2B and Consumer Brands

5W is a PR, creative and AI Visibility agency headquartered in Florida. Its full-service digital marketing team runs paid media, social, content, performance marketing, SEO, and generative engine optimization (GEO) for consumer and B2B brands. The same team also runs PR, so earned, paid, and owned work follow one strategy. U.S. digital advertising revenue reached $294.6 billion in 2025, per IAB and PwC.

What does a full-service digital marketing agency do?

A full-service digital marketing agency designs and runs a brand’s paid, organic, social, content, search, performance, affiliate, and influencer programs as one plan. It owns strategy, creative, media planning and buying, channel execution, measurement, and optimization. 5W also runs Generative Engine Optimization (GEO), the practice of getting brands cited correctly inside AI engines.

How is digital marketing different from digital PR?

Digital marketing pays for distribution through ads, sponsored content, paid social, and performance partnerships. Digital PR earns distribution through coverage, citations, organic social, influencer relationships, and search and AI-engine visibility. 5W runs both as one team because the channel mix is built for the buyer, not for the org chart.

Do brands need a PR agency and a digital marketing agency?

Most brands benefit from both PR and digital marketing, and an integrated agency plans them together so earned stories feed campaigns and campaigns amplify stories. The table shows how the two differ.

An integrated firm runs both from one plan. See 5W’s integrated marketing practice and PR practice areas.

Which digital marketing services does 5W offer?

5W offers fourteen digital marketing services, from strategy and creative through paid media, search, GEO, and analytics, and the table below links each one to its practice page where one exists.

How should a brand plan and budget paid media?

A brand should plan paid media backward from the revenue it needs, a target return on ad spend (ROAS) and a break-even ROAS, then split spend by the job each channel does. 5W's guides cover each part of that plan:

• Paid media budget and AI visibility: how to set the budget from ROAS, split spend by channel and fund AI visibility
• CTV advertising guide: spend forecasts, measurement changes and how to plan a CTV budget
• Retail media tactics for grocery and CPG: how smaller brands compete on retail media networks
• Integrated marketing across PR, paid media and content: how the channels share one campaign calendar

Paid media management and performance marketing retainers run $15,000 to $25,000 per month for most accounts, separate from ad spend. The media planning and buying team sets the channel mix and the performance marketing team runs paid search and paid social.

Which industries does 5W's digital marketing agency serve?

5W runs dedicated digital marketing practices for these categories:

• B2B digital marketing agency for technology, enterprise, and professional services brands
• SaaS digital marketing agency for software companies
• App digital marketing agency for mobile and consumer apps
• CPG digital marketing agency for food, beverage, and household brands
• Beauty and grooming digital marketing agency
• Hospitality and hotel digital marketing agency
• Casino and gambling digital marketing
• Gaming and video game digital marketing
• Cannabis digital marketing agency
• Health and wellness digital marketing

5W also runs specialist programs in integrated marketing, corporate digital marketing, event digital marketing, insurance digital marketing and digital marketing for legal services, and pairs them with its PR practice areas.

Where does 5W's digital marketing team work?

5W's digital marketing team works from three offices and serves brands across the United States. The Miami office is the headquarters, and Florida brands can read more on the 5W Florida page.

• Miami (headquarters): 100 SE 2nd Street, Floor 38, Miami, FL 33131
• Tampa: 110 South 12th Street, Tampa, FL 33602
• New York: 469 7th Avenue, Floor 8, New York, NY 10018

What results has 5W's digital marketing delivered?

5W's digital marketing work for Samsung SmartThings generated 4 million paid media impressions in six months alongside more than 8 billion earned media impressions, according to the SmartThings case study. The same program drove nearly 40,000 social engagements and 17.28% Instagram audience growth.

5W's work for Zeta Global produced more than 300 media placements and more than 2 billion unique media impressions, according to the Zeta Global case study.

For David's Vacation Club Rentals, an integrated earned, social and paid program drove 26,200 or more completed bookings in FY2025 at a $31.57 blended cost per acquisition, on an $826,000 paid media investment across Meta, Google, TikTok and programmatic, according to the David's Vacation Club Rentals case study.

For pet insurance marketplace Pawlicy, 5W produced 192 content briefs and article drafts in seven months, lifted organic visibility for the blog 22 percent year over year over the latest three months, and earned appearances in Google's AI Overviews, according to the Pawlicy SEO case study.

How does 5W run a digital marketing program?

1. Audit and benchmarking: current channel performance, competitor share of voice, AI-engine citation share, and paid efficiency.
2. Strategy and planning: message platform, audience segmentation, channel mix, budget allocation, and KPI architecture.
3. Creative development: concept, design, content, motion, and creator-led assets built for the platforms they will run on.
4. Activation: media buying, organic execution, influencer activation, and GEO content deployment.
5. Measurement and optimization: real-time dashboards, weekly performance reports, monthly ROI reviews, and quarterly strategy recalibration.

What changes for digital marketing in the AI era?

Discovery is spreading beyond Google. Buyers now start research on TikTok, Amazon, Reddit, ChatGPT, Perplexity, Gemini, and Claude, so a brand that measures only Google traffic misses part of its top of funnel. 5W’s AI visibility agency practice and GEO practice measure and build a brand’s presence in those AI engines.

Creative production is changing. AI tools speed up research, drafts, and variations, but the result depends on the brief and the review workflow around the tool. 5W builds that workflow into each engagement.

Attribution is harder. AI-driven visits often arrive without referrer data, and platform privacy changes weaken last-click reporting. 5W combines multi-touch attribution with AI-citation tracking so budget decisions rest on more than one signal.