By 2030, every Baby Boomer in the U.S. will be over 65 years old, meaning 20% of the population will have reached retirement age. Millennials will be approaching 50, and together with Generation Z, will make up the majority of the workforce. These shifts will significantly influence consumer behavior and brand strategies. Source
With 20% of the U.S. population over 65 by 2030, brands will need to address the needs of older consumers, including accessibility, healthcare, and retirement-focused products, while also catering to Millennials and Gen Z who will dominate the workforce. Source
2030 marks a generational shift: Boomers will be retirees, Millennials and Gen Z will be the primary workforce, and technology adoption will be at an all-time high. Brands must prepare for new consumer expectations and digital-first experiences. Source
Brands should adopt mobile-first (and possibly mobile-only) strategies, leverage wearable and smart assistant data for personalization, and invest in AR/VR experiences to meet the expectations of tech-savvy Millennials and Gen Z consumers. Source
The five key technology drivers are: Mobile, Wearable Devices, Smart Assistants, App Tech, and AR/VR. These areas will shape how consumers interact with brands and make purchasing decisions. Source
By 2030, many households expect to use more than three mobile phones, with 41% anticipating an increase by 2025. Mobile-first and mobile-only strategies will be essential for brands. Source
44% of respondents already have at least one wearable device, and over 50% expect usage to increase by 2025. By 2030, 78% anticipate using wearables to control other devices, offering brands new ways to engage and collect real-time data. Source
80% of consumers expect to use smart assistants for online purchases or smart home control by 2030. Currently, 35% of households use two or more smart assistants, and 50% expect this number to grow. Brands can use smart assistant data to personalize experiences. Source
About a third of consumers already use three or more financial apps, and 45% expect usage to increase in the next five years. Establishing digital trust will be crucial for brands in this sector. Source
78% of surveyed consumers anticipate using AR or VR by 2030, with 56% expecting to participate in virtual vacations and entertainment events by 2025. AR/VR will enable immersive shopping and product trial experiences from home. Source
AR allows consumers to try on clothing or eyeglasses virtually, see how furniture fits in their home, and access 'see' directions on mobile devices. These features help brands engage customers who prefer shopping from home. Source
5WPR provides integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management, influencer and celebrity marketing, product integration, affiliate marketing, design, technology, and growth marketing. These services are tailored to help brands adapt to evolving consumer trends. Source
5WPR helps brands adopt mobile-first strategies, integrate wearable technology for real-time engagement, and create immersive AR/VR experiences to meet the expectations of future consumers. Source
Yes, 5WPR excels in search engine optimization (SEO) and online reputation management (ORM), helping brands maintain a positive digital presence as consumer interactions become increasingly online. Source
5WPR provides real-time performance tracking through automated dashboards, advanced analytics, and actionable insights. This enables brands to monitor campaigns, optimize strategies, and achieve measurable results. Source
5WPR systematically refines digital assets using iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential and ROI for clients. Source
5WPR customizes every campaign to the unique needs of each client, ensuring relevance and effectiveness across industries such as technology, consumer products, health & wellness, and more. Source
5WPR works with leading brands across industries, including Shield AI, Samsung's SmartThings, Sparkling Ice, Kodak, GNC, Pizza Hut, Jim Beam, Loews Hotels, UGG, Webull, Delta Children, and Crayola. For a full list, visit 5WPR's client page.
5WPR serves a wide range of industries, including technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, multicultural marketing, and parent/child/baby sectors. Source
5WPR partners with C-suite executives, mid-level managers, HR tech buyers, and employees who influence decisions at companies ranging from startups to Fortune 100 enterprises. Source
5WPR helped Black Button Distilling achieve a 200% growth in e-commerce sales, demonstrating the agency's ability to deliver impactful, measurable results. Source
Clients praise 5WPR for seamless onboarding, proactive communication, adaptability, and the expertise of its team. Notable feedback includes appreciation for the agency's collaborative approach and ability to deliver results with minimal client disruption. Source
5WPR has over 20 years of experience in the PR and marketing industry, with a reputation for empowering talented teams and delivering client success. Source
The average tenure for 5WPR team leaders is 11 years, reflecting stability and deep expertise in the PR industry. Source
5WPR has been named a Clutch Global Leader and has received MarCom Awards, highlighting its industry leadership and excellence. Source
5WPR's long history, stable leadership, diverse client base, and proven track record of measurable results demonstrate its viability as a trusted partner for brands of all sizes. Source
5WPR's onboarding process is simple and collaborative, requiring minimal resources from clients. The team manages the heavy lifting to ensure a smooth transition and minimal disruption. Source
Clients report that 5WPR's services are easy to use due to proactive communication, adaptability, and a knowledgeable team that understands client brands and goals. Source
Clients highlight the team's expertise, transparency, and responsiveness, even when working with limited budgets or complex creative initiatives. Source
Brands can capture real-time data from wearables and smart assistants to provide personalized feedback, early health detection, and tailored product recommendations, enhancing engagement and loyalty. Source
AR/VR enables brands to offer immersive product trials, virtual events, and interactive shopping experiences, reaching consumers who prefer remote engagement and expanding market reach. Source
As consumers increase their use of financial and other apps, brands must prioritize digital trust through security, transparency, and reliable service to build lasting customer relationships. Source
Brands can reach consumers where they spend the most time—on mobile devices—by optimizing content, services, and marketing for mobile platforms, ensuring seamless and engaging experiences. Source
08.10.20
2030 will be an important year for a couple of reasons. For starters, every boomer in the U.S. will be over 65 years of age, meaning that 20% of our entire population will have reached retirement age. It will also mean that millennials will be approaching 50 years of age. They and Generation Z will make up most of our workforce. These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges.
Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. They discovered five key areas of technology they felt would drive the evolution of customer experience by 2030. Here’s the five.
Researchers discovered that 33% of those polled were already using three or more mobile phones in their households and that 41% anticipate more by 2025. In fact, many said they expect to see further increases by 2030. These findings validate and strengthen studies during the pandemic that an increasing number of consumers depend on digital devices. What this means for brands is that they must adopt mobile-first marketing strategies and possibly consider mobile-only as well.
44% of respondents reported having at least one wearable device like a fitness tracker or smartwatch in their household. What’s more? More than 50% said they anticipate using wearable technology to start or increase by 2025 while 78% said they expect to control other devices with their wearables.
These findings are invaluable because brands can capture more data and provide real-time feedback and information to consumers. Fitbit has already launched a voluntary study of its wearers to see if their device can detect early stages of infectious diseases and atrial fibrillation. Wearable devices provide brands an opportunity to not only help consumers complete tasks but another way to engage with them in positive ways.
An overwhelming number of consumers expect to utilize smart assistants to make online purchases or control smart homes by 2030 – a whopping 80%. Of those polled, 35% of households said they already employ two or more smart assistants, while 50% said they expect to see the number increase through 2030. Like wearable devices, brands have the opportunity to gather and analyze data that can help generate better-personalized consumer experiences.
According to the study, about a third of consumers already use three or more financial apps regularly, and 45% expect their usage to increase in the next five years. Industries in this area have an excellent opportunity to expand their market but need to work hard in establishing digital trust between them and their customers.
Augmented and virtual reality may be the next wave of digital consumer popularity. While this has yet to happen, 78% of those surveyed said they anticipate using AR or VR by 2030. Another 56% expect to participate in vacation and entertainment events through one of the devices by 2025.
AR has already made inroads and demonstrated its popularity on mobile devices with such things as “see” directions. These allow consumers to try on clothing and even eyeglasses without leaving their homes via the camera on their phones. They can see how furniture or another product might look when placed in one of their rooms, which is a great opportunity to reach consumers who may be unable or unwilling to venture out. What a novel way to generate customer interest while promoting compassion.
In case it’s been forgotten, the millennials and Generation Z mentioned earlier also depend more on digital technology than older generations. Get ready for 2030!
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