AdTech and MarTech PR Agency

What Is Changing in AdTech and MarTech?

AdTech and MarTech are being rebuilt around new identity methods and new places to buy media. Privacy rules and browser changes have pushed the industry toward first-party data, retail media has grown into a major ad category, connected TV has taken a growing share of linear TV budgets, and agentic commerce is starting to turn AI engines into a checkout surface in their own right.

This restructuring has created real opportunity for companies helping brands prepare for the new digital market and connect with consumers. 5W's tech team has deep experience working across adtech, martech, media & entertainment, agencies, and more, establishing our clients as catalysts for customer engagement in a market that keeps shifting under the industry's feet.

As the market keeps changing, companies need to educate the media, and increasingly the AI engines buyers now research inside, and to deliver their point of difference in a manner that is creative, compelling and cohesive.

What Industry Knowledge Does 5W Bring to AdTech?

Brands' need to understand the 'who, how, when and why' of their customer has created strong demand for companies that can make sense of and use large amounts of data. That demand has intensified as identity resolution, clean rooms, and first-party data activation reduce reliance on the third-party cookie. 5W creates strategic PR campaigns for advertising and marketing companies bringing automation to the forefront.

Our team services clients across consumer insights, omnichannel marketing tools, programmatic media measurement and execution, ad verification, brand safety, retail media, connected TV, brand development and design, publisher monetization, ecommerce, AI in creative and buying, and influencer marketing. 5W combines a deep understanding of the industry with an agility that allows us to get our clients out ahead of the next big thing, and increasingly ahead of how AI engines themselves cite and surface vendors during procurement. We use our clients' data to show the power of the information it reveals.

How Does 5W Reach the Audiences That Matter to AdTech Brands?

With strong connections with the reporters who cover digital media, our team works with clients to create comprehensive media relations strategies and positioning. We know how to reach decision makers in the broader marketing community. However, we know that those stakeholders often sit in other verticals. So, whether you are trying to get in front of the c-suite of CPG, Financial Services, Retail or Travel brands, we craft narratives that touch upon industry-specific themes to help our clients connect with key decision makers.

We are also adept in telling the larger brand story to get our digital media and marketing clients visibility with business and investor media. 5W is front and center educating the capital markets press on our clients' value proposition while assisting some through exit and other growth markers.

5W's roster of brands in this space includes numerous high-growth pre-IPO and public companies. Examples include programmatic brands such as Zeta Global, the AI-Powered Marketing Cloud; Influential, the world's largest influencer platform by revenue; Skai, an omnichannel marketing platform, to name a few. 5W's technology practice continuously places clients into the top-tier news stories that matter most for their continued growth. The team concurrently runs highly-successful awards and speaking programs that further amplify brands and their executives.

5W has also represented some of the most prestigious global brand, design and innovation firms including frog design, an agency focused on enhancing brand, product, and service to deliver distinctly better experiences, and Lippincott, a New York City-based creative consultancy that specializes in brand and innovation. The creativity and ingenuity of the 5W team has enabled us to work in lock-step with these industry leaders to help them share their expertise.

Our adtech clients include Liveramp, IAS, Quantcast and more. We represent leading influencer marketing companies, including Influential, Buttermilk, Humanz, Props and more. We work in media & entertainment including for Storyblocks, Ampersand and the Soul Publishing and more.