Case study · Client work
Tech PR Case Studies: Results From 7 Campaigns
Seven technology PR campaigns with the challenge, tactics and results 5WPR reported for each.
Overview
The brief from Tech PR Case Studies: Results From 7 Campaigns
Summary: 5WPR's technology PR case studies show what the agency has earned for cybersecurity, AI, adtech and consumer tech clients. The seven campaigns below range from 28 placements in one week for Adaptive Security to 263 earned placements and more than 4.2 billion impressions for Fetcherr over four years. Each row shows the challenge, the tactics and the result reported by 5WPR.
Updated November 2026. Figures come from 5WPR campaign reporting on each case study page. Impression totals estimate potential exposure and do not measure sales, sign-ups or revenue.
Strategy
How 5W ran the program
5WPR has run technology PR for cybersecurity, AI, adtech and consumer electronics brands, and the table lists seven of those campaigns with the challenge, the tactics and the reported results. Each client name links to the full case study.
| Client | Challenge | Tactics | Result | Placements and reach |
|---|---|---|---|---|
| Huntress (cybersecurity) | Build awareness around a newly disclosed ConnectWise ScreenConnect vulnerability | Rapid response outreach to cyberattack reporters and steady updates as new exploits were found | Huntress appeared in 90% of ConnectWise-related coverage | 104 placements, 14 billion potential impressions |
| Adaptive Security (security training) | Turn a Conan O'Brien training launch into news beyond cybersecurity media, without talent interviews | Angle-by-outlet pitching to technology, business, HR, workplace and entertainment reporters | Coverage across business, technology, cybersecurity and mainstream outlets | 28 placements including syndications, 699.7 million impressions in one week |
| Ampersand (TV data and adtech) | Close an awareness gap and answer skepticism about a consortium's objectivity | "AND versus OR" campaign launched at Advertising Week with speaking events and a content series | More than $5 million in business relationships | Dozens of placements, including Forbes, Digiday and Ad Age |
| Fetcherr (AI airline pricing) | Explain AI airline pricing and connect funding rounds, executive commentary and airline partnerships | Media relations, executive thought leadership and milestone communications from 2022 through 2025 | Coverage in Fortune, Bloomberg, TechCrunch, Skift and others | 263 earned placements, 4.2 billion or more impressions |
| Meshy AI (3D creation platform) | Stand out in a crowded field of AI tools | Product demonstrations, trade show briefings and announcement support over six months | Sustained coverage across AI, technology, gaming and creator media | Nearly 2 billion media impressions |
| VIZIO (consumer electronics, CES) | Hold attention in the crowded CES news cycle | Pre-show webinar, announcement 24 hours before the show, hands-on meetings and a media dinner | 30 CES awards and 99% positive sentiment | 174 earned stories, 1.7 billion impressions |
| Sahara AI (decentralized AI) | Launch a $43 million funding round in a saturated AI news cycle | Embargoed launch, founder positioning and a 90-day sustained program | Coverage in Bloomberg, The Block, SiliconANGLE and CoinDesk | 69 placements, 2.85 million unique impressions |
What do these technology PR campaigns have in common?
Five tactics recur across the seven campaigns. They are the ones to expect from a technology PR program, and the ones to ask any agency about.
- Speed when news breaks. Huntress became a go-to source on the ConnectWise vulnerability because updates reached reporters as the story developed.
- Timing the announcement. VIZIO announced a day before CES, and Sahara AI used an embargo so reporters had briefings before the news broke.
- Letting reporters use the product. Meshy AI and VIZIO gave journalists hands-on demonstrations instead of press releases alone.
- Executive and founder voices. Fetcherr and Sahara AI built coverage around leaders who could explain the technology and the market.
- A sustained program after the news. Sahara AI ran 90 days past its funding announcement, and Fetcherr's program ran for four years.
Which other technology case studies are there?
5WPR has more technology and CES case studies beyond the table. Read them for the tactics behind each result.
- Jabra Evolve3: Earning CES Attention Without an Exhibit
- Embargoed CES Briefings Put Five Affordable Nokia Phones in Tech Headlines
- Booth Tours and Pre-Briefings Bring SmartThings' CES 2024 Updates to Top Tech Media
- Free Coffee From a Robot Makes RichTech's ADAM a CES 2024 Broadcast Favorite
- HiBob: From Israeli Startup to U.S. HR Tech Unicorn
- Samsung SmartThings iOS PR Case Study
How much does technology PR cost?
Tech and cybersecurity PR costs start around $15,000 a month at 5WPR and run to $75,000 or more, depending on scope. Launch work, trade show programs and rapid response add to a retainer. See the tech and cybersecurity PR cost guide for what sets the price and how to compare proposals, and how to choose a B2B tech or SaaS PR agency for eight questions to ask before you sign.
Where can you learn more?
- 5WPR technology PR agency for B2B and consumer tech
- How to choose a cybersecurity PR agency
- 5WPR AI communications practice
- Fetcherr's own Series C announcement and Delta's statement on its Fetcherr pricing evaluation, both cited in the Fetcherr case study
Frequently asked questions
What results has 5WPR earned for technology clients?
5WPR reports 104 placements and 14 billion potential impressions for Huntress, 263 earned placements and 4.2 billion or more impressions for Fetcherr, and 174 stories with 30 CES awards for VIZIO. Each figure is explained on the linked case study.
What does a technology PR campaign include?
The campaigns here combine rapid response outreach, announcement timing, product demonstrations, executive positioning and a sustained program after the news. The mix depends on whether the goal is a launch, a funding round or category authority.
How does 5WPR handle rapid response for cybersecurity companies?
For Huntress, 5WPR contacted outlets covering cyberattacks as soon as a vulnerability was disclosed and kept sending updates as new exploits were found. Huntress was included in 90% of ConnectWise-related coverage.
How much does technology PR cost?
5WPR retainers for tech and cybersecurity start around $15,000 a month and run to $75,000 or more, with launches and trade show work priced by scope.
Do placements and impressions guarantee sales or funding?
No. Placements and impressions describe media activity and estimated exposure. They do not measure sales, sign-ups, funding or revenue, and each case study states that limit.
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