Overview
Lycored, the global leader in natural carotenoids for food, beverage and dietary supplement products tasked 5W with increasing overall brand awareness and positioning through top-tier media coverage on both a national and regional scale.
5W was also tasked with maintaining a strong presence for Lycored among key trade media as a well-known voice in the industry.
Specifically, by positioning Lycored as an innovative company, committed to cultivating wellness into consumers' daily lifestyles and routines in all areas of health via its Lycored Nutrient Complex formulations. Likewise, 5W was tasked with maintaining a strong presence for Lycored among key trade media as a well-known voice in the industry.
Strategy
5W, leveraging key messaging and expert campaigns, positioned Lycored as an innovative international wellness company at the forefront of ingredient and nutrition supplements; specifically, as leaders in natural carotenoids such as lycopene, the company's hero ingredient.
5W also developed an effective and efficient groundswell of media placements, including feature stories on Lycored and key campaigns, programs and initiatives, through continuous media relations including timely and effective pitches to consumer, health, beauty, business and trade outlets.
5W utilized these placements, and further trade publication relationships, to position Lycored spokespeople as thought leaders and experts for commentary on all relevant breaking news topics relating to nutrition, personal wellness, healthy living and skin health, as well as leverage timely health holidays/awareness months.
Results
Over the course of four years, 5W increased high-quality, high-visibility media coverage to boost overall brand awareness and knowledge surrounding the brand and the topic of carotenoids, specifically lycopene.
5W secured placements with key media including Forbes, Yahoo, HuffPost, Inc., Oxygen, Elite Daily, Brit + Co, Delicious Living, Nutraceuticals World, etc., totaling over 1B+ impressions!
