Overview
AgAmerica is revolutionizing the way ag financing is done by providing simple, innovative, and comprehensive solutions to a fragmented industry. AgAmerica is a non-bank lender that builds low-interest rate farm loans to provide financial structure for agricultural professionals. AgAmerica offers loan products that traditional lenders cannot provide, and as a non-bank lender, they have greater autonomy over their financing decisions. The client tasked 5W with building the AgAmerica brand and elevating expert insight from AgAmerica's leadership team.
Strategy
5W was hired by AgAmerica to increase brand and program awareness within the United States, promote executives as dynamic thought leaders in the farm loan and ag lending spaces, position the company in front of potential, customers and strategic partners, and synonymize AgAmerica with the future of farming. With a consistent presence in top-tier and agriculture-focused outlets, AgAmerica's profile was elevated and quickly became and maintained status as an industry leader in not only the ag lending space but also in the retail industry, providing insights into the country's food shortages, grocery price increases and navigating natural disasters from an agricultural perspective. 5W pursued a multi-pronged approach to connect with reporters in the financial, agriculture, consumer/retail, and personal finance verticals to raise the company's status.
Results
Over our years long campaign, leaning heavily into newsjacking as our primary tactic, 5W capitalized on major news events such as California's historic drought, supply chain disruptions affecting holidays meals, grocery price fluctuations, and farm loan programs, resulting in 576 placements. The AgAmerica brand have been featured extensively in the media, with coverage in Bloomberg, USA Today, The Wall Street Journal, Financial Times, Reuters, and Barron's among other leading publications. AgAmerica's experts are now Bloomberg's and Reuters's go-to expert when discussing the state of the country's agriculture industry.
5WPR successfully elevated AgAmerica's brand and positioned key executives as thought leaders in farm loans and ag lending, achieving over 9 billion unique impressions and 576 placements in major media outlets. If you're interested in amplifying your brand's visibility and establishing your expertise in the financial sector, explore our fintech marketing agency services.
Please contact the website administrator.
| The following information is meant for the website developer for debugging purposes. | ||||||||||||||||||||||||
| Error Occurred While Processing Request | ||||||||||||||||||||||||
|
||||||||||||||||||||||||