AI Visibility Audit | GEO Audit for ChatGPT, Claude, Perplexity
& Gemini
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5W - The Communications Firm Built for the AI Era
AI Visibility Audit
Measure how your brand appears across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, then get the citation-source map and 90-day GEO roadmap needed to improve visibility.
What We Measure
Visibility, citation frequency, first-brand mention rate, source quality, sentiment, positioning, and competitor share across priority buyer prompts.
Platforms Covered
ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, with platform-specific analysis because each answer engine weighs sources differently.
What You Get
A benchmark, source map, competitor view, and prioritized 90-day action plan for GEO, earned media, content, schema, and entity authority.
How the 5W AI Visibility Audit Works
- Prompt set design. We define 50 to 100 category-specific prompts across informational, comparison, recommendation, and purchase-intent queries.
- Platform capture. We test the prompt set across the major AI answer engines and document how the brand, competitors, and third-party sources appear.
- Citation-source mapping. We identify which publications, review sites, forums, owned pages, and structured data sources are feeding AI answers.
- Competitor benchmarking. We compare brand mention frequency, first-mention rate, sentiment, and citation share against category competitors.
- 90-day roadmap. We prioritize the earned media, content, schema, and entity-authority work that can improve AI visibility.
Start With a Free Sample or Go Straight to the Full Audit
Free sample audit
A free 10-prompt sample across five AI engines, benchmarked against three competitors. You receive a PDF with citation share and the top competitive gaps, within two business days, with no contract or retainer commitment.
Full AI Visibility Audit
The full audit runs 50 or more category-specific prompts, maps the sources AI engines cite, benchmarks competitors, and ends with a prioritized 90-day GEO roadmap.
What Does an AI Visibility Audit Cost?
An AI visibility audit from 5W starts at no cost with a free 10-prompt sample, and the full audit is scoped to the number of prompts, engines and competitors in the brief. A 5W strategist confirms the competitors and prompt set by email before the full audit runs, so the scope is agreed before work starts.
| Option | What is included | Cost and commitment |
|---|---|---|
| Free sample audit | 10 prompts across five AI engines, benchmarked against three competitors, delivered as a PDF within two business days | No cost, no contract or retainer |
| Full AI Visibility Audit | 50 to 100 category prompts, citation-source map, competitor benchmark and a prioritized 90-day GEO roadmap | Scoped to prompts, engines and competitors, then confirmed by a 5W strategist |
Three choices change the scope of a full audit: how many buyer prompts are tested, how many AI engines are covered, and how many competitors are benchmarked. Adding markets or languages adds prompts, so say early if the brand sells in more than one.
What Is Included in an AI Visibility Audit?
An AI visibility audit includes six deliverables, and each one answers a different question about how AI answers treat the brand. Use this checklist to compare any provider's audit against what 5W delivers.
- A prompt set of 50 to 100 buyer questions covering information, comparison, recommendation and purchase intent
- Results from ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews, recorded engine by engine
- A citation-source map listing the publications, review sites, forums and owned pages behind each answer
- A competitor benchmark covering mention frequency, first-mention rate, sentiment and citation share
- A list of factual errors in how the brand is described
- A 90-day roadmap for earned media, content, schema and entity work, ranked by expected effect
The GEO audit checklist lists the 20 checks behind these deliverables, and the free sample audit shows the format before any commitment.
What Does a Sample Audit Table Look Like?
A sample audit table shows, for each prompt, whether the brand was named, how it ranked against competitors, and which sources the answer cited. The rows below are an illustration of the format with invented values, not results for any real company.
| Prompt (illustration) | Engine | Brand named | Position | Top cited source type |
|---|---|---|---|---|
| Best project software for agencies | ChatGPT | Yes | Third of five | Trade publication |
| Project software pricing comparison | Perplexity | No | Not listed | Review site |
| Is Brand X reliable for large teams | Gemini | Yes | Only brand | Brand's own page |
The pattern across rows is what the roadmap acts on. A missing brand beside a review-site citation points to a coverage gap, and a wrong description beside the brand's own page points to a page fix.
Related 5W AI Visibility Services
The free sample audit shows where a brand stands in AI answers. The Citation Source Audit maps the publications, forums and platforms AI engines cite for a category and where a brand is missing from them. GEO Optimization Services carries out the work that closes the gaps. Industry rankings are in the 5W AI Visibility Index, and the GEO audit checklist lists the 20 checks an audit covers.
For CMOs
Understand whether your brand is appearing in AI-mediated discovery before buyers ever reach your website.
For Communications Teams
See which media sources, analyst references, and third-party narratives are shaping AI answers about the category.
For Growth Teams
Translate AI visibility gaps into content, schema, PR, and conversion priorities that support demand generation.
Frequently Asked Questions
What is an AI Visibility Audit?
An AI Visibility Audit measures how a brand appears, is cited, and is recommended across AI answer engines including ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
What does the audit include?
The audit includes 50 to 100 category-specific queries, platform-by-platform citation review, citation-source mapping, competitor benchmarking, and a prioritized 90-day GEO action plan.
How is this different from SEO?
SEO measures rankings and traffic from search results. AI visibility measures whether the brand is included inside AI-generated answers and which sources AI systems cite when describing the category.
Is there a free version of the audit?
Yes. 5W runs a free 10-prompt sample audit across five AI engines, benchmarked against three competitors, at no cost and with no contract or retainer commitment. The full audit adds the larger prompt set, the source map and the 90-day roadmap.
How is the Citation Source Audit different?
The Citation Source Audit maps the publications, forums and platforms that AI engines cite for a category and shows where a brand is absent from them. The AI Visibility Audit measures how the brand itself appears and ends with a 90-day roadmap.
More Questions About AI Visibility Audit Cost
How much does an AI visibility audit cost?
5W's free sample audit costs nothing and carries no contract. The full audit is scoped to the number of prompts, engines and competitors, and a 5W strategist confirms the scope by email before it runs.
Is the free sample audit enough?
The free sample shows where a brand stands on 10 prompts against three competitors. The full audit adds the larger prompt set, the citation-source map and the 90-day roadmap.
How long does an AI visibility audit take?
The free sample audit arrives within two business days. The timeline for the full audit depends on the prompt count and the number of competitors, and is confirmed when the scope is agreed.
Request an AI Visibility Audit
Tell us your brand and category. A 5W strategist will follow up by email to confirm the competitors and the prompt set before the audit runs.
Prefer to start small? Request the free sample audit instead.
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