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Maximizing Influence with Strategic Media Planning

In the digital realm, every interaction counts. We craft deliberate media strategies that harness the power of owned, shared, and earned assets to drive impactful results across the customer journey.

Comprehensive Media Strategy

Our approach to media planning goes beyond traditional tactics. We employ systematic testing strategies and weighted budget allocations to identify the most effective channels, messaging, and creative elements for your target audience at every stage of their journey.

Full-Funnel Approach

Solutions Tailored to Your Needs:

  • A/B & Multivariate Testing Strategy: Continuously optimizing your campaigns for maximum impact and effectiveness.
  • Media Strategy: Developing strategic plans to maximize the reach and impact of your media investments.
  • Media Planning: Crafting comprehensive media plans tailored to your brand objectives and audience insights.
  • Media Buying: Executing targeted media buys to optimize reach and drive performance.

Channel Management

In today's fast-paced digital landscape, connecting with your audience requires more than a single touchpoint or channel. Our channel management services combine data-driven insights with captivating content to deliver meaningful interactions at scale.

Research-Driven Strategy

We kickstart every campaign with in-depth research and strategic planning, laying the groundwork for our creative testing framework. Our dossier approach ensures that every aspect of your campaign is meticulously planned and executed for maximum impact.

Audience-Centric Approach

By delving into audience and competitive research, we uncover the motivations and pain points driving your target audience. This enables us to align creative messaging with their interests, ensuring a seamless and engaging brand experience.

Metrics-Driven Success

While marketing jargon may seem overwhelming, we prioritize clarity and accountability. Our clear business metrics and KPIs, including Thumb Stop Ratio, CTR, and ROAS, provide a transparent path to success and enable us to measure the true impact of our efforts.

Solutions Tailored to Your Goals:

  • Paid Social Management: Driving engagement and conversions with targeted social media advertising.
  • Pay Per Click Management: Maximizing your visibility and ROI with strategic PPC campaigns.
  • Programmatic, OTT, CTV Management: Reaching your audience across multiple digital channels with precision and efficiency.
  • Retention Strategy & Management: Fostering long-term customer relationships and driving repeat business through targeted retention strategies.

Ready to elevate your media strategy and drive meaningful connections with your audience? Contact us today to get started!

The HOW's passion, creativity and hard work helped us double our social presence and foster a community of brand love that we never thought possible.

Courtney Royko, Senior Director of Product Development & Marketing, Galanz Americas

I love working with this team, not only do they deliver for our company, but they are organized, professional, and fun to work with.

Kristina Inguez, Director of Marketing, Samsung SmartThings