Case study · Client work
Kasasa PR Case Study: 70% Share of Voice, 912M Impressions
5W handled marketing and messaging for Kasasa in 2023, earning 44 top-tier placements, 912 million-plus impressions, and 70% share of voice.
44
Top-tier placements
912.9M
Media impressions
70%
Market share of voice
Overview
The brief from Kasasa PR Case Study: 70% Share of Voice, 912M Impressions
PRACTICE: Earned Media | Financial Services | Executive Thought Leadership
Kasasa is an award-winning financial technology and marketing services company that helps community banks and credit unions compete for their share of the market against even the largest banks. In 2023, 5W handled marketing and messaging for Kasasa, along with many related tasks, including building the 2023 strategy and timelines, ideating activations with the CMO, and positioning CEO Gabe Krajicek for conversations on savings, recession, and inflation.
Discover
In 2023, 5W was tasked with securing Kasasa’s position as the leading voice in the community banking sector and building brand awareness through outreach aligned with its business goals.
Define
When the Silicon Valley Bank crisis unfolded, 5W put Kasasa into the national conversation on how community banks can retain customers and reduce risk amid banking turmoil.
Drive
- Worked with the Kasasa team to develop the 2023 strategy and timelines based on business goals and past work.
- Ideated attention-grabbing activations with the CMO to spread Kasasa’s message.
- Positioned CEO Gabe Krajicek for conversations around savings, banking in a recession, and inflation.
- Inserted Kasasa into the Silicon Valley Bank coverage with a point of view on how community banks can retain customers and mitigate risk.
Deliver
From January onward in 2023, 5W’s efforts produced 44 placements in top-tier outlets including Axios, US News & World Report, MarketWatch, and Fox Business.
- The coverage totaled 912,853,012 media impressions.
- 5W secured 70% of market share of voice for Kasasa.
Placement and impression totals estimate potential exposure and do not measure sales. This program sits within 5W’s fintech and financial services PR practice. For other financial brands, see the Avant and Payoneer case studies.
Frequently Asked Questions
What did 5W handle for Kasasa?
5W handled marketing and messaging for Kasasa in 2023, along with many related tasks, including strategy and timelines, activation ideas with the CMO, CEO positioning, and timely commentary tied to the Silicon Valley Bank crisis.
What results did the Kasasa campaign report?
5W reported 44 placements in top-tier outlets, 912,853,012 media impressions, and 70% of market share of voice for Kasasa.
How did 5W use the Silicon Valley Bank news for Kasasa?
When the crisis unfolded, 5W inserted Kasasa into the narrative on how community banks can retain customers and mitigate risk amid banking turmoil.
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