Pack Retreat: 5W's Annual
Pet Retreat
5W's annual retreat for pets, pet parents, editors, creators and pet brands, with results from 2025 and 2026.
Ranked PR Agency by O'Dwyer's
High-stakes engagements yearly
The Pack Retreat is 5W's annual getaway that brings pets, pet parents, editors and creators together with pet and lifestyle brands. 5W held the first retreat on November 11 and 12, 2025, at Roscoe Mountain Club, and Pack Retreat 2.0 from September 29 to October 1, 2026, at the Arnold House in the Catskills, which produced 300+ organic social shares and an estimated 38M+ social reach.
What Is the Pack Retreat?
The Pack Retreat is a hosted retreat where editors and creators spend time with their dogs and with participating brands in a relaxed setting. Shared meals, outdoor activities and evening bonfires give guests natural moments to try products, find story ideas and create their own content.
5W's pet team plans each retreat so brands appear throughout the stay instead of in a single presentation, through welcome materials, signage, room drops, programming and hands-on activations. The approach is part of the agency's pet PR and AI visibility practice.
What Happened at Pack Retreat 2025?
Pack Retreat 2025 was the first edition, held on November 11 and 12, 2025, at Roscoe Mountain Club. Participating brands included Ollie, MacKenzie-Childs, PetAg, Dreo, Tineco and Laithwaites.
What Happened at Pack Retreat 2.0 in 2026?
Pack Retreat 2.0 ran from September 29 to October 1, 2026, at the Arnold House in the Catskills and welcomed 32 guests, including dogs. Six brands took part: The Honest Kitchen, Cabot Creamery, Waggle, Dental Fresh, MacKenzie-Childs and Veterinary Formula, with Sullivan Catskills as the host destination.
Programming included a group hike, a pup playdate, a dog cake decorating class, a doggy sound bath, a cocktail class, a collar charm bar, a movie night and a bonfire.
| 2026 result | Figure |
|---|---|
| Organic social shares | 300+ |
| Estimated social reach | 38M+ |
| Immediate earned media impressions, from Good Morning America Online | 24M+ |
| Guests, including dogs | 32 |
| Combined creator following | 1.7M+ |
Estimated reach reflects the size of the audiences involved, not unique viewers or sales. The full results are in the Pack Retreat 2.0 case study.
Who Attends the Pack Retreat?
The Pack Retreat brings shopping and pet editors together with pet creators and their dogs. In 2026, media attendees came from Good Morning America, Forbes Vetted, InsideHook and The Spruce Pets, alongside seven pet creators with a combined following of 1.7M+.
Within a week of the 2026 retreat, an attending editor published a Good Morning America pet deals story for Amazon Prime Big Deal Days that featured a participating brand. That timing reflects why the retreat runs ahead of the pre-holiday editorial season, as covered in 5W's pet trends forecast for 2027.
How Can a Brand Join the Next Pack Retreat?
A pet or lifestyle brand can join the next Pack Retreat by contacting 5W's pet team, which plans each brand's integrations around its products and launch timing. For budgets and retainers, see the pet PR cost guide, or contact 5W to ask about the next retreat.
Frequently Asked Questions
When was the Pack Retreat held?
The first Pack Retreat took place on November 11 and 12, 2025, at Roscoe Mountain Club. Pack Retreat 2.0 took place from September 29 to October 1, 2026, at the Arnold House in the Catskills.
Which brands have taken part in the Pack Retreat?
Brands in 2025 included Ollie, MacKenzie-Childs, PetAg, Dreo, Tineco and Laithwaites. Brands in 2026 were The Honest Kitchen, Cabot Creamery, Waggle, Dental Fresh, MacKenzie-Childs and Veterinary Formula.
What results did Pack Retreat 2.0 deliver?
Pack Retreat 2.0 delivered 300+ organic social shares, an estimated 38M+ social reach and 24M+ immediate earned media impressions from Good Morning America Online.
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