Nicole Milazzo serves as Senior Vice President of the Consumer Lifestyle division at 5W Public Relations, where she leads strategy, client counsel, and business growth across the agency’s Travel, Tourism, and Hospitality portfolio. With over 15 years of industry experience, Nicole is responsible for shaping integrated communications strategies, driving new business development, and delivering high-impact campaigns that elevate brand visibility and drive measurable results.
She provides senior-level counsel to clients while overseeing the development and execution of innovative programs spanning brand activations and stunts, celebrity and influencer partnerships, media relations, red carpet and launch events, strategic brand collaborations, and integrated digital services including social, paid media, and SEO. Known for her ability to translate business objectives into culturally relevant storytelling, Nicole helps brands stay competitive in an increasingly dynamic and fast-moving landscape.
Since joining the agency in 2011, Nicole has played a key role in expanding 5W’s hospitality and travel footprint, working with clients including Amalfi Jets, Blue Bottle Coffee, CheapOair, Circle Line Sightseeing, Fairmont Hotels, Fareportal, Foxwoods Resort Casino, Ghirardelli, H&H Bagels, KPOT, Luna Park in Coney Island, P.F. Chang’s, Royal Air Maroc, The Ministry of Tourism of the Dominican Republic, The Paley Center for Media, The Strong National Museum of Play, Tony Roma’s, Visit Lisbon and Visit Morocco.
Nicole is a graduate of Seton Hall University, where she earned a degree in Public Relations and Journalism.