Account Supervisor, Digital - Corporate
As an Account Supervisor, Digital at 5W, you will be responsible for planning, executing, and optimizing multi-channel marketing campaigns for our clients. With your expertise in digital channels and campaign management, you will drive the success of client campaigns by effectively activating and leveraging various marketing channels. You will collaborate with cross-functional teams to ensure seamless execution and deliver exceptional results that align with client objectives and maximize return on investment (ROI).
Here’s what you’ll be doing:
Digital Strategy & Planning
- Develop and manage corporate digital, social and executive visibility strategies aligned with client reputation, communications and business objectives.
- Translate client priorities into clear content pillars, editorial frameworks, platform recommendations and testing plans.
- Lead executive social audits, competitive benchmarking and content performance analyses.
- Identify proactive opportunities tied to company news, earned media, industry conversations, cultural moments and platform trends.
- Recommend how clients and executives should evolve their content, formats and platform presence based on audience and performance insights.
Content Strategy & Execution
- Own day-to-day execution of executive thought leadership and corporate social programs.
- Develop content calendars, executive voice guidance, messaging frameworks, briefs and social recommendations.
- Edit and elevate copy to ensure it reflects executive voice, platform best practices and communications objectives.
- Guide short-form video strategy, including concepts, prompts, scripts, formats and repurposing opportunities.
- Oversee content development across copy, design and video and ensure quality and consistency before senior review.
- Identify repeatable content formats, franchises and creative approaches that can strengthen client visibility over time.
Monitoring, Insights & Optimization
- Lead ongoing monitoring to identify timely opportunities, emerging conversations and potential reputational risks.
- Analyze platform and content performance to understand which topics, formats, hooks and creative approaches are driving results.
- Translate analytics into actionable recommendations around content, cadence, audience, format and testing.
- Build reporting narratives that connect performance back to client objectives rather than focusing solely on engagement metrics.
- Stay ahead of platform, creator and AI/search trends and translate them into practical implications for clients.
Integrated Communications & Collaboration
- Partner closely with PR account leads to integrate digital thinking into earned media, executive positioning and corporate reputation programs.
- Identify opportunities to amplify earned media through executive, corporate, influencer and paid channels.
- Manage collaboration across creative, video, influencer, paid and analytics teams.
- Ensure digital recommendations support and strengthen the broader communications narrative rather than operating as standalone social activations.
- Understand the role of executive visibility, social content and earned authority in AI and generative search discoverability.
Client & Team Management
- Serve as the day-to-day digital lead for assigned client workstreams.
- Lead regular client conversations and confidently present recommendations, strategies and performance findings.
- Build trusted client relationships and provide proactive digital counsel.
- Manage AEs and junior team members, providing clear direction, edits, coaching and quality control.
- Manage timelines, workflow and scope across multiple accounts and proactively flag resourcing or out-of-scope requests.
Here’s what you’ll have:
- Bachelor's degree in marketing, advertising, business, or a related field.
- 5+ years of experience in channel activation, campaign management, or digital marketing within a digital agency or marketing environment.
- Strong knowledge of digital marketing channels, including social media, search, display, email, and content marketing.
- Solid understanding of campaign tracking, measurement, and analytics tools, such as Google Analytics or similar platforms.
- Strong analytical skills, with the ability to interpret data and derive actionable insights to optimize channel performance.
- Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Strong communication and collaboration skills, with the ability to work effectively in cross-functional teams.
- Proactive mindset, staying updated on industry trends, emerging technologies, and best practices in channel activation and campaign management.
Why you'll love working here:
- Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
- Flexible PTO
- Summer Fridays and Winter, Spring, and Fall Fridays too!
- Hybrid work model offering flexibility and work-life balance
- Expanded parental leave and family planning support
- Continuous learning through "5W University" and development initiatives
- Student Loan Reimbursement
- Professional Development Support
- Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
- Charitable giving, including matching donations
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