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AI VISIBILITY INDEX

SPF & Sun Protection AI Citation Benchmark 2026

La Roche-Posay And EltaMD Dominate AI Sunscreen Search

AI answers analyzed
480
La Roche‑Posay appearance rate, the category leader
60.4%
Brands named across the study
26
Answers carrying retrieval evidence
99.4%

What does the data show about AI sunscreen recommendations?

La Roche-Posay and EltaMD appear in more Artificial Intelligence (AI) search answers than any other measured sun protection brand. The two brands dominate the category across 480 measured queries, driven by high appearance rates on ChatGPT and Perplexity. Both brands maintain appearance rates near 60 percent of returned answers. Consumer intent for daily UV defense, mineral versus chemical filters, and water resistance reveals a sharp divide in how different generative engines source their recommendations.

Medical and clinical authority play a direct role in how models build answer sets for this category. The American Academy of Dermatology appears in 10 percent of all returned answers, performing unusually well on Gemini. Meanwhile, consumer publishers like NBC News and Consumer Reports provide the retrieval evidence for nearly half of all generated responses.

This report is one of five skin-concern segments in the 5W Skincare AI Visibility Index 2026, which ranks clinical skincare brands across 1,920 AI answers.

Which brands lead the sunscreen category?

The top of the sunscreen category shows tight competition. La Roche-Posay and EltaMD share the highest visibility, followed closely by Supergoop! and Neutrogena. These four brands form the primary recommendation tier for generative engines answering SPF queries.

Appearance rate is the share of the 480 returned AI answers in which each brand was named.

AI visibility leaderboard

Appearance rate — top 15

1
La Roche‑Posay
60.4%
2
EltaMD
59.8%
3
Supergoop!
50.8%
4
Neutrogena
47.5%
5
CeraVe
39%
6
Blue Lizard
18.8%
7
Coppertone
17.5%
8
Sun Bum
16.9%
9
Banana Boat
16.7%
10
ISDIN
15.6%
11
Aveeno
14%
12
Black Girl Sunscreen
12.3%
13
Colorescience, Inc
12.3%
14
Shiseido
11.7%
15
Eucerin
10.2%
#BrandNamed inAppearance rate95% intervalAvg position
1La Roche‑Posay290/48060.4%56%–64.7%2.3
2EltaMD287/48059.8%55.3%–64.1%2.4
3Supergoop!244/48050.8%46.4%–55.3%4.3
4Neutrogena228/48047.5%43.1%–52%4.9
5CeraVe187/48039%34.7%–43.4%5
6Blue Lizard90/48018.8%15.5%–22.5%6.5
7Coppertone84/48017.5%14.4%–21.2%6.8
8Sun Bum81/48016.9%13.8%–20.5%7.5
9Banana Boat80/48016.7%13.6%–20.3%6.8
10ISDIN75/48015.6%12.7%–19.1%5.1
11Aveeno67/48014%11.1%–17.3%6.9
12Black Girl Sunscreen59/48012.3%9.7%–15.5%6.7
13Colorescience, Inc59/48012.3%9.7%–15.5%5.4
14Shiseido56/48011.7%9.1%–14.8%5
15Eucerin49/48010.2%7.8%–13.2%6.4

La Roche-Posay (60.4 percent appearance rate) and EltaMD (59.8 percent) possess 95 percent confidence intervals that overlap entirely. This means the difference between them is within the margin of this sample, and they are statistically tied for first place. Supergoop! (50.8 percent) overlaps with the lower bound of EltaMD, placing it in a strong competitive position.

How do the top sunscreen brands perform?

La Roche-Posay

60.4 percent appearance rate. La Roche-Posay appears in 290 of the 480 returned answers. The brand sees its highest visibility on ChatGPT, where it appears in 95.8 percent of answers. Performance drops sharply on Gemini, where the engine names it in only 30 percent of responses. The brand holds an average first mention position of 2.3 and achieves a 2.7 percent owned-domain citation rate (measured against 477 answers with retrieval evidence).

EltaMD

59.8 percent appearance rate. EltaMD appears in 287 returned answers. Similar to La Roche-Posay, the brand performs best on ChatGPT (87.5 percent) and Perplexity (67.5 percent). Gemini names EltaMD in 30.8 percent of its answers. The brand secures an average first mention position of 2.4 and a 3.6 percent owned-domain citation rate.

Supergoop!

50.8 percent appearance rate. Supergoop! appears in 244 returned answers. The brand shows strong consistency across ChatGPT (73.3 percent) and Perplexity (64.2 percent). Claude limits Supergoop! to 36.7 percent of answers. The brand generates the highest owned-domain citation rate among commercial brands in this study at 4.2 percent, with an average first mention position of 4.3.

Neutrogena

47.5 percent appearance rate. Neutrogena appears in 228 returned answers. ChatGPT favors the brand heavily (84.2 percent appearance rate). Other engines reduce its visibility: Perplexity (51.7 percent), Claude (29.2 percent), and Gemini (25 percent). Neutrogena holds an average first mention position of 4.9 and a 1.3 percent owned-domain citation rate.

CeraVe

39 percent appearance rate. CeraVe appears in 187 returned answers. ChatGPT names the brand in 60.8 percent of responses, while Gemini names it in 25.8 percent. CeraVe achieves an average first mention position of 5 and a 3.1 percent owned-domain citation rate.

Blue Lizard

18.8 percent appearance rate. Blue Lizard appears in 90 returned answers. The brand reaches 33.3 percent visibility on ChatGPT but drops to 9.2 percent on Gemini. Blue Lizard sits at an average first mention position of 6.5 and a 0.4 percent owned-domain citation rate.

Coppertone

17.5 percent appearance rate. Coppertone appears in 84 returned answers. ChatGPT names the brand in 35.8 percent of its answers. Claude barely registers the brand, naming it in just 4.2 percent of responses. Coppertone maintains a 0.6 percent owned-domain citation rate.

Sun Bum

16.9 percent appearance rate. Sun Bum appears in 81 returned answers. The brand maintains consistent lower-tier visibility across Perplexity (23.3 percent) and ChatGPT (26.7 percent). Claude names the brand in 4.2 percent of answers. Sun Bum earns a 1.7 percent owned-domain citation rate.

Where do the engines disagree?

Generative engines do not build their sunscreen recommendations from the same baseline. The data shows clear divides in brand preference and entity selection based on which engine processes the prompt.

Each cell uses that engine's own answer count as its denominator, so engines can be compared row by row.

Appearance rate by engine

Perplexity (sonar-pro) rate

01
La Roche‑Posay
69.2%
02
EltaMD
67.5%
03
Supergoop!
64.2%
04
Neutrogena
51.7%
05
CeraVe
36.7%
06
Blue Lizard
18.3%
07
Coppertone
20.8%
08
Sun Bum
23.3%
09
Banana Boat
41.7%
10
ISDIN
6.7%
11
Aveeno
15%
12
Black Girl Sunscreen
9.2%
BrandPerplexity (sonar-pro) rateChatGPT (OpenAI) rateGemini (Google) rateClaude (Anthropic) rate
La Roche‑Posay69.2%95.8%30%46.7%
EltaMD67.5%87.5%30.8%53.3%
Supergoop!64.2%73.3%29.2%36.7%
Neutrogena51.7%84.2%25%29.2%
CeraVe36.7%60.8%25.8%32.5%
Blue Lizard18.3%33.3%9.2%14.2%
Coppertone20.8%35.8%9.2%4.2%
Sun Bum23.3%26.7%13.3%4.2%
Banana Boat41.7%18.3%6.7%0%
ISDIN6.7%35%7.5%13.3%
Aveeno15%34.2%2.5%4.2%
Black Girl Sunscreen9.2%33.3%2.5%4.2%

ChatGPT heavily favors established clinical and mass-market brands. The OpenAI engine names La Roche-Posay in 115 of 120 answers and EltaMD in 105 of 120 answers. Neutrogena also sees 101 mentions on ChatGPT. This suggests the engine's retrieval tool and model weights prioritize dominant market share and historical web presence.

Gemini takes a different path, prioritizing institutional authority over commercial brands. The Google engine names the American Academy of Dermatology in 40 of its 120 returned answers (33.3 percent). By comparison, ChatGPT names the organization in 8 answers, while Perplexity and Claude never name it. Gemini also restricts top commercial brands: it names La Roche-Posay in only 36 answers and EltaMD in 37 answers.

Claude entirely ignores several mid-tier brands. Banana Boat appears in 50 answers on Perplexity but 0 answers on Claude. SkinCeuticals appears in 24 answers on ChatGPT but 0 answers on Claude. This indicates Anthropic's web search tool or safety filters restrict the recommendation pool for specific skincare queries.

Which brands lead which demand clusters?

Consumer intent for sunscreen covers daily use, specific filters, and application formats. The clusters show how brands perform when prompts specify these exact needs.

The same answers regrouped by the demand cluster each prompt was sampled for; cluster rates use that cluster's own answer count.

Leaders by demand cluster

Leader rate

01
Price and value
79.2%
02
Primary use case
66.7%
03
Beginners and first purchase
70.8%
04
Where to buy
58.3%
05
Gifting and occasions
70.8%
06
Specific need or condition
62.5%
07
Comparison and evaluation
66.7%
08
Trust and recommendation
83.3%
09
Ownership and maker attribution
62.5%
10
Quality and premium tier
70.8%
11
Durability and longevity
66.7%
12
Specialist / advanced use
70.8%
13
General best-in-category
95.8%
14
Everyday and mainstream choice
95.8%
15
Emerging and new entrants
37.5%
Demand clusterAnswersLeading brandLeader rateRunners-up
— Other demand —
Price and value24Neutrogena79.2%La Roche‑Posay 50%, Coppertone 50%, Sun Bum 50%
Primary use case24Supergoop!66.7%EltaMD 62.5%, La Roche‑Posay 50%, CeraVe 45.8%
Beginners and first purchase24EltaMD70.8%CeraVe 66.7%, Supergoop! 62.5%, La Roche‑Posay 58.3%
Where to buy24La Roche‑Posay58.3%Neutrogena 45.8%, EltaMD 41.7%, Supergoop! 29.2%
Gifting and occasions24Supergoop!70.8%La Roche‑Posay 54.2%, EltaMD 54.2%, Neutrogena 54.2%
Specific need or condition24La Roche‑Posay62.5%EltaMD 62.5%, Supergoop! 54.2%, CeraVe 41.7%
Comparison and evaluation24La Roche‑Posay66.7%EltaMD 66.7%, Supergoop! 58.3%, CeraVe 54.2%
Trust and recommendation24EltaMD83.3%La Roche‑Posay 75%, Neutrogena 75%, CeraVe 62.5%
Ownership and maker attribution24La Roche‑Posay62.5%Neutrogena 54.2%, EltaMD 50%, Banana Boat 41.7%
Quality and premium tier24La Roche‑Posay70.8%EltaMD 70.8%, Supergoop! 66.7%, Neutrogena 37.5%
Durability and longevity24La Roche‑Posay66.7%EltaMD 58.3%, Blue Lizard 54.2%, Coppertone 50%
Specialist / advanced use24La Roche‑Posay70.8%EltaMD 66.7%, Supergoop! 45.8%, Neutrogena 45.8%
General best-in-category24La Roche‑Posay95.8%Supergoop! 95.8%, EltaMD 87.5%, Neutrogena 83.3%
Everyday and mainstream choice24EltaMD95.8%CeraVe 95.8%, La Roche‑Posay 91.7%, Supergoop! 91.7%
Emerging and new entrants16Beauty of Joseon37.5%La Roche‑Posay 25%, Neutrogena 18.8%, Sun Bum 12.5%
— SPF —
best sunscreen for face8EltaMD75%CeraVe 62.5%, La Roche‑Posay 50%, Supergoop! 50%
chemical vs mineral sunscreen which is better8La Roche‑Posay50%EltaMD 50%, CeraVe 50%, Blue Lizard 50%
best sunscreen for oily skin8Supergoop!100%EltaMD 87.5%, La Roche‑Posay 62.5%, CeraVe 62.5%
best mineral sunscreen no white cast8ISDIN37.5%Colorescience, Inc 37.5%, La Roche‑Posay 25%, EltaMD 25%
best sunscreen for dark skin tones8Supergoop!75%Black Girl Sunscreen 50%, CeraVe 37.5%, Colorescience, Inc 37.5%
best tinted sunscreen8EltaMD62.5%La Roche‑Posay 50%, Supergoop! 50%, CeraVe 37.5%
best sunscreen for kids8La Roche‑Posay62.5%Neutrogena 50%, Blue Lizard 50%, Coppertone 50%
best sunscreen for acne prone skin8EltaMD87.5%Supergoop! 87.5%, La Roche‑Posay 62.5%, Neutrogena 62.5%
best sunscreen stick for reapplication8EltaMD62.5%Supergoop! 62.5%, Shiseido 50%, CeraVe 37.5%
best reef safe sunscreen8Blue Lizard87.5%Badger 75%, CeraVe 37.5%, Sun Bum 37.5%
best SPF moisturizer for daily wear8La Roche‑Posay62.5%EltaMD 62.5%, Neutrogena 50%, CeraVe 50%
best waterproof sunscreen for swimming8Coppertone62.5%La Roche‑Posay 50%, Supergoop! 50%, Neutrogena 50%
best sunscreen under makeup8EltaMD100%Supergoop! 100%, La Roche‑Posay 62.5%, CeraVe 50%
best mineral sunscreen for rosacea and redness8EltaMD75%CeraVe 62.5%, La Roche‑Posay 50%, Colorescience, Inc 37.5%
best drugstore sunscreen8Neutrogena87.5%La Roche‑Posay 75%, CeraVe 62.5%, Sun Bum 62.5%
best sunscreen for eczema prone skin8CeraVe62.5%La Roche‑Posay 50%, EltaMD 50%, Blue Lizard 50%

The data reveals that La Roche-Posay and EltaMD capture general and clinical demand, while Supergoop! competes strongly in format-specific prompts (like tint or finish). Brands like Blue Lizard and Thinkbaby surface primarily when prompts require mineral filter recommendations.

Where do the answers come from?

Generative Engine Optimization (GEO) requires understanding which sources provide the retrieval evidence models use to build answers. Owned domains rarely provide this evidence in the sunscreen category.

Share of the 477 answers with retrieval evidence that cited a URL on the brand's own website.

Owned-domain citation rate

01
La Roche‑Posay
2.7%
02
EltaMD
3.6%
03
Supergoop!
4.2%
04
Neutrogena
1.3%
05
CeraVe
3.1%
06
Blue Lizard
0.4%
07
Coppertone
0.6%
08
Sun Bum
1.7%
09
Banana Boat
0.2%
10
ISDIN
2.9%
11
Aveeno
0%
12
Black Girl Sunscreen
0%

Across 477 answers with retrieval evidence, owned-domain citation rates remain below 5 percent for all commercial brands. Supergoop! leads commercial brands at 4.2 percent. The American Academy of Dermatology achieves a 9 percent owned-domain citation rate, proving that non-profit institutional domains carry more weight in the retrieval layer for clinical queries.

Publishers cited as evidence, counted once per answer rather than once per link.

Most-cited publishers

Answer penetration

01
nbcnews.com
48.4%
02
consumerreports.org
28.3%
03
cnn.com
27.3%
04
today.com
24.7%
05
forbes.com
18.9%
06
whowhatwear.com
18.7%
07
youtube.com
17.6%
08
allure.com
17.2%
09
fortune.com
16.1%
10
marieclaire.com
15.1%
11
aol.com
13.8%
12
treelinereview.com
13.6%
PublisherAnswers citing itAnswer penetration
nbcnews.com231/47748.4%
consumerreports.org135/47728.3%
cnn.com130/47727.3%
today.com118/47724.7%
forbes.com90/47718.9%
whowhatwear.com89/47718.7%
youtube.com84/47717.6%
allure.com82/47717.2%
fortune.com77/47716.1%
marieclaire.com72/47715.1%
aol.com66/47713.8%
treelinereview.com65/47713.6%

Third-party publishers control the retrieval layer. NBC News provides retrieval evidence for 231 of the 477 grounded answers (48.4 percent answer penetration). Consumer Reports appears in 135 answers (28.3 percent). CNN (27.3 percent) and Today (24.7 percent) also dominate. Skincare brands must secure mentions on these specific news and review domains to influence AI output.

Who is winning and who is at risk?

The measurement separates brands into clear winners and those facing systemic visibility gaps.

Winning

  • La Roche-Posay and EltaMD: Both brands exceed a 59 percent appearance rate across all returned answers. They dominate the top two mention positions on average.
  • Supergoop!: The brand achieves a 50.8 percent appearance rate and maintains the highest owned-domain citation rate (4.2 percent) among commercial entities.
  • American Academy of Dermatology: The institution proves that non-commercial entities can capture major share, achieving 33.3 percent visibility on Gemini.

At risk

  • Banana Boat: The brand suffers from extreme engine disagreement. It reaches 41.7 percent visibility on Perplexity but 0 percent on Claude, and only 6.7 percent on Gemini.
  • Anessa: The brand appears in only 1 percent of all returned answers, indicating its global market presence does not translate to English-language AI search visibility for these prompts.
  • Aveeno: Despite its market footprint, Aveeno manages only a 14 percent appearance rate and zero owned-domain citations.

What does the category structure reveal?

The sunscreen category exhibits high concentration at the top. The top four brands appear in nearly half of all generated answers. This leaves minimal room for mid-tier brands to surface unless the prompt contains a highly specific modifier.

The data shows a total reliance on third-party publishers. With NBC News cited in nearly half of all answers, engines clearly treat mass-media product roundups as the primary source of truth for SPF recommendations. Owned brand domains hold almost no direct influence over the final answer set.

What changed during the measurement window?

The data captures a sharp divergence in how Google Gemini and OpenAI ChatGPT handle medical-adjacent product queries. Gemini elevates institutional entities like the American Academy of Dermatology, treating SPF queries as health information. ChatGPT treats the same prompts as retail queries, leaning heavily on commercial brands.

What actions should brands take?

Based on the measured gaps in this report, brands should execute these specific actions.

  • Audit publisher coverage on NBC News and Consumer Reports. NBC News penetrates 48.4 percent of the grounded answers. Ensure your brand is featured in their recurring sunscreen roundups to guarantee retrieval.
  • Optimize for Gemini by associating with institutional guidelines. Gemini prefers clinical authority. Link product pages to American Academy of Dermatology standards to align with Gemini's retrieval preferences.
  • Fix zero-citation owned domains. Brands like Aveeno and Black Girl Sunscreen have a 0 percent owned-domain citation rate. Publish structured, technical ingredient pages (detailing mineral versus chemical filter mechanisms) to give engines a reason to cite the brand site directly.
  • Target Claude's blind spots. Brands missing from Claude (Banana Boat, SkinCeuticals) must increase their presence on domains Anthropic's tool crawls. Audit Claude's citation list and secure placements there.
  • Clarify filter types in product titles. Engines separate chemical and mineral sunscreens rigidly. Ensure product schema explicitly defines the filter type so engines can retrieve the product when users ask for mineral options.

What do these numbers mean for the business?

This data reveals that market share does not equal AI visibility. AI models rely on specific publishers to decide which sunscreens to recommend. A brand that ignores digital PR on top-tier news sites like NBC News or Consumer Reports will vanish from generative answers, regardless of its retail distribution. Furthermore, treating Answer Engine Marketing (AEM) identically across all engines will fail. A strategy that works for ChatGPT will not satisfy Gemini's demand for clinical authority. Brands must build content that satisfies both commercial and medical retrieval thresholds.

How was this measured?

This research measures AI visibility using multi-engine prompt runs. The platform tested 60 stratified consumer-intent prompts across four generative engines, running each prompt twice to account for variation.

How this study was measured

  • Sampling frame fixed first: 60 prompts allocated across the demand clusters before anything was asked.
  • Same questions put to every engine: Perplexity (sonar-pro), ChatGPT (OpenAI), Gemini (Google), Claude (Anthropic), 2 trial(s) each.
  • 480 answers returned of 480 attempted, 477 with retrieval evidence.
  • Product lines rolled up to parent brands using a registry fixed before scoring.
  • Appearance rate reported with a 95% Wilson interval; citation metrics counted only on answers with evidence.

The study recorded 480 attempted answers, 480 returned answers, and 477 answers with retrieval evidence. Appearance rates use the 480 returned answers as the denominator. Citation rates use the 477 grounded answers as the denominator. This report covers the SPF segment of the 5W Skincare AI Visibility Index 2026.

Frequently asked questions

Which sunscreen brand is most visible in AI search?

La Roche-Posay and EltaMD are the most visible brands, appearing in 60.4 percent and 59.8 percent of returned answers, respectively. Their confidence intervals overlap, making them statistically tied.

Do AI engines cite sunscreen brand websites?

Rarely. Supergoop! leads commercial brands with a 4.2 percent owned-domain citation rate across answers with retrieval evidence. Many brands, including Aveeno and Black Girl Sunscreen, have zero owned-domain citations in this dataset.

Which publishers influence AI sunscreen recommendations the most?

NBC News is the dominant source, providing retrieval evidence for 48.4 percent of grounded answers. Consumer Reports follows at 28.3 percent, and CNN at 27.3 percent.

Do all AI engines recommend the same sunscreens?

No. ChatGPT recommends commercial brands like La Roche-Posay (95.8 percent appearance rate). Gemini often bypasses commercial brands to name the American Academy of Dermatology (33.3 percent appearance rate).

Is Banana Boat recommended by AI engines?

Banana Boat appears in 16.7 percent of total returned answers. However, its visibility is highly fragmented: it appears in 41.7 percent of Perplexity answers but 0 percent of Claude answers.

Charts and data tables

These are not brands in the category, so they are measured the same way but kept out of the brand leaderboard.

Aggregators and comparison sites, tracked separately

Appearance rate — top 3

1
Dermstore
1.5%
2
Ulta
1%
3
Sephora
0.8%
#EntityAppearance rateAnswers95% interval
1Dermstore1.5%7/4800.7%–3%
2Ulta1%5/4800.4%–2.4%
3Sephora0.8%4/4800.3%–2.1%

Methodology appendix

#PromptClusterShape
1best sunscreen for faceneed_1medium
2best mineral sunscreen no white castneed_2medium
3best sunscreen for oily skinneed_3medium
4chemical vs mineral sunscreen which is betterneed_4medium
5best sunscreen for dark skin tonesneed_5medium
6best tinted sunscreenneed_6medium
7best sunscreen for kidsneed_7medium
8best SPF moisturizer for daily wearneed_8medium
9best sunscreen for acne prone skinneed_9medium
10best reef safe sunscreenneed_10medium
11best sunscreen stick for reapplicationneed_11medium
12best sunscreen under makeupneed_12medium
13best waterproof sunscreen for swimmingneed_13medium
14best mineral sunscreen for rosacea and rednessneed_14medium
15best drugstore sunscreenneed_15medium
16best sunscreen for eczema prone skinneed_16medium
17best sunscreen brandsgeneral_bestshort
18best SPF brandsgeneral_bestshort
19Which sun protection brands are best overall for daily use?general_bestlong
20everyday sunscreen brandseverydayshort
21best daily facial SPF brandseverydaymedium
22Which sunscreen brands make the easiest everyday options for most people?everydaylong
23best value sunscreen brandsvalue_priceshort
24affordable SPF brands worth buyingvalue_pricemedium
25Which sunscreen brands offer the best value without compromising reliable protection?value_pricelong
26best sunscreen for daily wearuse_casemedium
27best commuting SPF brandsuse_caseshort
28Which sun protection brands work best under makeup for everyday city wear?use_caselong
29beginner sunscreen brandsbeginnershort
30best first facial sunscreenbeginnermedium
31Which sunscreen brands are simplest for a first-time buyer to choose?beginnerlong
32where to buy sunscreenretailmedium
33best sunscreen retailersretailshort
34Which sunscreen brands are safest to buy from authorized online retailers?retaillong
35sunscreen gift brandsgiftingshort
36best SPF gifts for travelersgiftingmedium
37Which sun protection brands make the best gifts for a beach holiday?giftinglong
38best sunscreen for dark skinspecific_needmedium
39no white cast SPF brandsspecific_needmedium
40Which sunscreen brands are best for sensitive skin and leave minimal white cast?specific_needlong
41mineral versus chemical sunscreen brandscomparisonmedium
42best tinted SPF brandscomparisonmedium
43Which sunscreen brands perform better for protection, wearability, and ingredient transparency?comparisonlong
44dermatologist recommended sunscreen brandstrustmedium
45most trusted SPF brandstrustshort
46Which sunscreen brands have the strongest dermatologist support and clinical evidence?trustlong
47who makes leading sunscreen brandsownershipmedium
48sunscreen brand parent companiesownershipmedium
49Which leading sunscreen brands are made by established skincare or pharmaceutical companies?ownershiplong
50highest quality sunscreen brandspremium_qualitymedium
51premium facial SPF brandspremium_qualitymedium
52Which sun protection brands justify premium pricing through formulation quality and testing?premium_qualitylong
53long lasting sunscreen brandsdurabilitymedium
54best water resistant SPF brandsdurabilitymedium
55Which sunscreen brands hold up best through sweat, swimming, and long outdoor days?durabilitylong
56advanced sunscreen brandsspecialistshort
57best high UVA protection brandsspecialistmedium
58Which sunscreen brands offer advanced broad-spectrum protection for intense sun exposure?specialistlong
59new sunscreen brandsemergingshort
60Which newer sunscreen brands are gaining attention for innovative UV filters?emerginglong

More from the Skincare AI Visibility Index

The full cross-concern ranking is in the Skincare AI Visibility Index 2026. The other concern reports:

Related AI visibility research

Brands acting on these findings can work with our skincare PR team, our beauty PR practice, our beauty marketing agency group and our dermatology and aesthetics marketing specialists.

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