Skip to content
5WPR
Get in touch
212.999.5585info@5wpr.com

RESEARCH · Published October 9, 2026

5W Skincare AI Visibility Index 2026: Concern-First & Clinical Citation Benchmark

La Roche Posay Leads AI Skincare Visibility

AI answers analyzed
1920
La Roche‑Posay appearance rate, the category leader
58%
Brands named across the study
33
Answers carrying retrieval evidence
99%

La Roche Posay and CeraVe dominate AI skincare recommendations

La Roche Posay and CeraVe capture the highest appearance rates in AI search results for skincare concerns. The data shows clinical and dermatologist backed brands dominating the recommendations across Perplexity, ChatGPT, Gemini, and Claude. La Roche Posay appears in 58 percent of all 1,920 measured answers, while CeraVe appears in 51 percent. Mass market clinical brands vastly outperform premium cosmetic brands in AI visibility for acne, barrier repair, and sun protection queries.

The AI skincare leaderboard

The top of the category is highly concentrated. Two brands owned by L'Oreal hold the majority of visibility. La Roche Posay ranks first with a 58 percent appearance rate and a 95 percent confidence interval of 55.8 to 60.2 percent. CeraVe follows closely at 51 percent, with an interval of 48.8 to 53.3 percent. Because their intervals do not overlap, La Roche Posay is the clear leader in this dataset.

Appearance rate is the share of the 1920 returned AI answers in which each brand was named.

AI visibility leaderboard

Appearance rate — top 15

1
La Roche‑Posay
58%
2
CeraVe
51%
3
Neutrogena
35%
4
Paula’s Choice
25.2%
5
SkinCeuticals
20.7%
6
EltaMD
20.4%
7
The Ordinary
18.2%
8
Vanicream
15.6%
9
Cetaphil
14.7%
10
Differin
13.8%
11
Supergoop
13.1%
12
Aveeno
11.1%
13
Avène
11.1%
14
Eucerin
10.4%
15
RoC
9.8%
#BrandNamed inAppearance rate95% intervalAvg position
1La Roche‑Posay1114/192058%55.8%–60.2%2.8
2CeraVe980/192051%48.8%–53.3%3.5
3Neutrogena672/192035%32.9%–37.2%5.6
4Paula’s Choice484/192025.2%23.3%–27.2%5.3
5SkinCeuticals398/192020.7%19%–22.6%3.9
6EltaMD391/192020.4%18.6%–22.2%3.5
7The Ordinary349/192018.2%16.5%–20%6.4
8Vanicream300/192015.6%14.1%–17.3%4.6
9Cetaphil283/192014.7%13.2%–16.4%5.7
10Differin265/192013.8%12.3%–15.4%3.8
11Supergoop251/192013.1%11.6%–14.7%4.3
12Aveeno214/192011.1%9.8%–12.6%6.8
13Avène213/192011.1%9.8%–12.6%4.5
14Eucerin199/192010.4%9.1%–11.8%6.6
15RoC188/19209.8%8.5%–11.2%6.1

Neutrogena secures the third position at 35 percent. Paula's Choice, SkinCeuticals, and EltaMD form a competitive middle tier. The confidence intervals for SkinCeuticals (19 to 22.6 percent) and EltaMD (18.6 to 22.2 percent) overlap heavily, meaning the difference between them is within the margin of this sample.

Brand performance profiles

58%

La Roche Posay

58% appearance rate. The brand ranks first overall and maintains a strong presence across multiple engines. It appears in 88.3 percent of ChatGPT answers and 71 percent of Perplexity answers. The brand secures an average first mention position of 2.8, meaning it is recommended early in the text. La Roche Posay also earns a 6.1 percent owned domain citation rate.

51%

CeraVe

51% appearance rate. CeraVe ranks second, with a confidence interval of 48.8 to 53.3 percent. It shares a similar engine pattern to La Roche Posay. CeraVe appears in 71.7 percent of ChatGPT answers and 60.4 percent of Perplexity answers. The brand achieves a 5.7 percent owned domain citation rate and an average first mention position of 3.5.

35%

Neutrogena

35% appearance rate. Neutrogena takes third place. It performs best on ChatGPT, appearing in 64.6 percent of those answers. It has a much lower profile on Gemini (15.6 percent) and Claude (18.8 percent). The brand earns a 2.2 percent owned domain citation rate and sits at an average position of 5.6.

25.2%

Paula's Choice

25.2% appearance rate. The brand ranks fourth but shows massive volatility between engines. It appears in 58.5 percent of ChatGPT answers but 0 percent of Claude answers. Despite the volatility, Paula's Choice earns a high 6.3 percent owned domain citation rate.

20.7%

SkinCeuticals

20.7% appearance rate. SkinCeuticals ranks fifth, showing consistent but moderate visibility. It appears in 33.3 percent of ChatGPT answers and 24.4 percent of Perplexity answers. The brand maintains a 3.1 percent owned domain citation rate and an average position of 3.9.

20.4%

EltaMD

20.4% appearance rate. EltaMD ranks sixth and competes directly with SkinCeuticals. It performs well on ChatGPT (32.1 percent) and Perplexity (22.7 percent). The brand earns a 1.2 percent owned domain citation rate and an average position of 3.5.

18.2%

The Ordinary

18.2% appearance rate. Ranking seventh, The Ordinary sees its strongest visibility on ChatGPT (32.9 percent) and Perplexity (24.4 percent). It achieves a 1.8 percent owned domain citation rate and an average first mention position of 6.4.

15.6%

Vanicream

15.6% appearance rate. Vanicream ranks eighth. It appears in 26.7 percent of Perplexity answers and 19 percent of ChatGPT answers. The brand has a 1.1 percent owned domain citation rate and an average position of 4.6.

Where the engines disagree

Engine disagreement highlights structural differences in how models retrieve and rank skincare brands. Paula's Choice represents the most extreme divergence in the category.

Each cell uses that engine's own answer count as its denominator, so engines can be compared row by row.

Appearance rate by engine

Perplexity (sonar-pro) rate

01
La Roche‑Posay
71%
02
CeraVe
60.4%
03
Neutrogena
41%
04
Paula’s Choice
36.3%
05
SkinCeuticals
24.4%
06
EltaMD
22.7%
07
The Ordinary
24.4%
08
Vanicream
26.7%
09
Cetaphil
19.4%
10
Differin
18.8%
11
Supergoop
16.5%
12
Aveeno
16.3%
BrandPerplexity (sonar-pro) rateChatGPT (OpenAI) rateGemini (Google) rateClaude (Anthropic) rate
La Roche‑Posay71%88.3%24.4%48.3%
CeraVe60.4%71.7%26.9%45.2%
Neutrogena41%64.6%15.6%18.8%
Paula’s Choice36.3%58.5%6%0%
SkinCeuticals24.4%33.3%12.5%12.7%
EltaMD22.7%32.1%9.6%17.1%
The Ordinary24.4%32.9%6.7%8.8%
Vanicream26.7%19%6.7%10.2%
Cetaphil19.4%21.9%7.9%9.8%
Differin18.8%16%7.3%13.1%
Supergoop16.5%19%7.3%9.6%
Aveeno16.3%22.9%2.3%3.1%

Paula's Choice appears in 58.5 percent of the 480 ChatGPT answers and 36.3 percent of Perplexity answers. The brand drops to 6 percent on Gemini and registers exactly 0 appearances out of 480 Claude answers. A second entity string, "Paula's Choice" with a straight apostrophe, appears in 10.8 percent of Gemini answers and 8.1 percent of Claude answers, but this still leaves a massive gap between OpenAI's system and Anthropic's system.

The American Academy of Dermatology (AAD) also shows extreme variance. It appears in 32.1 percent of Gemini answers and 7.1 percent of ChatGPT answers, but 0 percent of Perplexity and Claude answers. Gemini leans heavily on medical authority for skincare queries.

Demand clusters

The data organizes into distinct intent clusters based on the skin concerns tested.

The same answers regrouped by the demand cluster each prompt was sampled for; cluster rates use that cluster's own answer count.

Leaders by demand cluster

Leader rate

01
Anti-Aging / Retinoids: Ownership and maker attribution
50%
02
Anti-Aging / Retinoids: Quality and premium tier
75%
03
Anti-Aging / Retinoids: Trust and recommendation
66.7%
04
Anti-Aging / Retinoids: Price and value
62.5%
05
Anti-Aging / Retinoids: General best-in-category
70.8%
06
Anti-Aging / Retinoids: Primary use case
66.7%
07
Anti-Aging / Retinoids: Everyday and mainstream choice
66.7%
08
Anti-Aging / Retinoids: Beginners and first purchase
79.2%
09
Anti-Aging / Retinoids: Gifting and occasions
45.8%
10
Anti-Aging / Retinoids: Where to buy
54.2%
11
Anti-Aging / Retinoids: Specific need or condition
62.5%
12
Anti-Aging / Retinoids: Comparison and evaluation
54.2%
13
Anti-Aging / Retinoids: Durability and longevity
45.8%
14
Anti-Aging / Retinoids: Specialist / advanced use
70.8%
15
Anti-Aging / Retinoids: Emerging and new entrants
56.3%
Demand clusterAnswersLeading brandLeader rateRunners-up
— Anti-Aging / Retinoids —
Anti-Aging / Retinoids: Ownership and maker attribution24La Roche‑Posay50%SkinCeuticals 50%, Paula’s Choice 45.8%, Neutrogena 41.7%
Anti-Aging / Retinoids: Quality and premium tier24SkinCeuticals75%Medik8 41.7%, La Roche‑Posay 33.3%, Paula’s Choice 29.2%
Anti-Aging / Retinoids: Trust and recommendation24La Roche‑Posay66.7%SkinCeuticals 62.5%, RoC 45.8%, CeraVe 41.7%
Anti-Aging / Retinoids: Price and value24The Ordinary62.5%RoC 62.5%, CeraVe 58.3%, Neutrogena 58.3%
Anti-Aging / Retinoids: General best-in-category24La Roche‑Posay70.8%SkinCeuticals 70.8%, Paula’s Choice 41.7%, RoC 41.7%
Anti-Aging / Retinoids: Primary use case24SkinCeuticals66.7%RoC 50%, Olay 45.8%, SkinMedica 41.7%
Anti-Aging / Retinoids: Everyday and mainstream choice24RoC66.7%CeraVe 62.5%, Neutrogena 62.5%, La Roche‑Posay 58.3%
Anti-Aging / Retinoids: Beginners and first purchase24CeraVe79.2%The Ordinary 75%, Medik8 58.3%, La Roche‑Posay 45.8%
Anti-Aging / Retinoids: Gifting and occasions24SkinCeuticals45.8%Paula’s Choice 37.5%, La Roche‑Posay 33.3%, Olay 29.2%
Anti-Aging / Retinoids: Where to buy24SkinCeuticals54.2%RoC 45.8%, La Roche‑Posay 41.7%, CeraVe 37.5%
Anti-Aging / Retinoids: Specific need or condition24La Roche‑Posay62.5%CeraVe 62.5%, SkinCeuticals 54.2%, The Ordinary 45.8%
Anti-Aging / Retinoids: Comparison and evaluation24SkinCeuticals54.2%La Roche‑Posay 50%, Paula’s Choice 50%, RoC 50%
Anti-Aging / Retinoids: Durability and longevity24Paula’s Choice45.8%RoC 45.8%, SkinCeuticals 37.5%, Olay 33.3%
Anti-Aging / Retinoids: Specialist / advanced use24SkinCeuticals70.8%Medik8 58.3%, SkinMedica 45.8%, La Roche‑Posay 41.7%
Anti-Aging / Retinoids: Emerging and new entrants16Medik856.3%Beauty of Joseon 31.3%, The Ordinary 18.8%, La Roche‑Posay 12.5%
Anti-Aging / Retinoids: best retinol for beginners8CeraVe75%The Ordinary 62.5%, Neutrogena 50%, RoC 50%
Anti-Aging / Retinoids: best retinol serum for wrinkles8La Roche‑Posay87.5%Neutrogena 62.5%, Paula’s Choice 62.5%, SkinCeuticals 62.5%
Anti-Aging / Retinoids: tretinoin vs retinol which is better8La Roche‑Posay37.5%CeraVe 25%, Neutrogena 25%, Paula’s Choice 25%
Anti-Aging / Retinoids: best anti-aging serum for 30s8SkinCeuticals87.5%CeraVe 75%, La Roche‑Posay 62.5%, RoC 50%
Anti-Aging / Retinoids: best anti-aging serum for 40s8SkinCeuticals62.5%RoC 50%, La Roche‑Posay 37.5%, Neutrogena 25%
Anti-Aging / Retinoids: best over the counter retinol cream8SkinCeuticals75%CeraVe 62.5%, Paula’s Choice 50%, RoC 50%
Anti-Aging / Retinoids: best peptide serum for firming skin8SkinCeuticals62.5%The Ordinary 37.5%, Paula’s Choice 25%, Olay 25%
Anti-Aging / Retinoids: best night cream for fine lines8Neutrogena75%RoC 62.5%, CeraVe 50%, SkinCeuticals 37.5%
Anti-Aging / Retinoids: how to start using retinol without irritation8CeraVe62.5%La Roche‑Posay 50%, Neutrogena 50%, Paula’s Choice 50%
Anti-Aging / Retinoids: best neck cream for sagging skin8SkinMedica87.5%RoC 62.5%, SkinCeuticals 50%, Olay 25%
Anti-Aging / Retinoids: best retinol for sensitive skin8La Roche‑Posay75%CeraVe 62.5%, The Ordinary 62.5%, Medik8 62.5%
Anti-Aging / Retinoids: best eye cream for wrinkles8SkinCeuticals75%Neutrogena 50%, La Roche‑Posay 37.5%, CeraVe 37.5%
Anti-Aging / Retinoids: best anti-aging moisturizer with SPF8CeraVe75%EltaMD 75%, La Roche‑Posay 62.5%, Olay 50%
Anti-Aging / Retinoids: bakuchiol vs retinol8Paula’s Choice50%Medik8 50%, The Ordinary 37.5%, ISDIN 25%
Anti-Aging / Retinoids: best vitamin A serum for anti-aging8La Roche‑Posay62.5%CeraVe 62.5%, The Ordinary 62.5%, Medik8 62.5%
Anti-Aging / Retinoids: best collagen-boosting skincare products8SkinCeuticals50%Olay 37.5%, Paula’s Choice 25%, The Ordinary 25%
— Acne —
Acne: Primary use case24CeraVe62.5%La Roche‑Posay 58.3%, Differin 58.3%, Neutrogena 45.8%
Acne: Price and value24CeraVe87.5%Differin 75%, La Roche‑Posay 70.8%, Neutrogena 70.8%
Acne: Everyday and mainstream choice24La Roche‑Posay83.3%CeraVe 79.2%, Differin 79.2%, Neutrogena 70.8%
Acne: Beginners and first purchase24CeraVe75%La Roche‑Posay 70.8%, Neutrogena 70.8%, Differin 70.8%
Acne: Where to buy24La Roche‑Posay54.2%Differin 50%, CeraVe 45.8%, Neutrogena 41.7%
Acne: Gifting and occasions24La Roche‑Posay62.5%CeraVe 54.2%, Neutrogena 50%, Paula’s Choice 41.7%
Acne: Specific need or condition24La Roche‑Posay70.8%CeraVe 70.8%, Paula’s Choice 54.2%, Neutrogena 50%
Acne: Comparison and evaluation24CeraVe62.5%La Roche‑Posay 58.3%, Neutrogena 50%, Differin 50%
Acne: Trust and recommendation24La Roche‑Posay66.7%Differin 62.5%, CeraVe 54.2%, Neutrogena 54.2%
Acne: Ownership and maker attribution24Differin58.3%Neutrogena 54.2%, La Roche‑Posay 50%, CeraVe 50%
Acne: Quality and premium tier24La Roche‑Posay70.8%CeraVe 54.2%, Paula’s Choice 45.8%, Differin 41.7%
Acne: Durability and longevity24La Roche‑Posay54.2%Differin 50%, CeraVe 45.8%, Neutrogena 37.5%
Acne: Specialist / advanced use24La Roche‑Posay54.2%CeraVe 54.2%, Differin 50%, Paula’s Choice 45.8%
Acne: General best-in-category24CeraVe83.3%Neutrogena 83.3%, La Roche‑Posay 79.2%, Differin 79.2%
Acne: Emerging and new entrants16Paula’s Choice25%CeraVe 18.8%, Differin 12.5%, Galderma 12.5%
Acne: best salicylic acid cleanser for acne8La Roche‑Posay100%CeraVe 100%, Neutrogena 87.5%, Paula’s Choice 50%
Acne: best products for acne prone skin8La Roche‑Posay75%CeraVe 75%, Neutrogena 75%, The Ordinary 62.5%
Acne: best spot treatment for cystic acne8La Roche‑Posay50%The Ordinary 37.5%, American Academy of Dermatology 37.5%, Galderma 37.5%
Acne: best benzoyl peroxide treatment8La Roche‑Posay75%CeraVe 75%, Neutrogena 75%, PanOxyl 75%
Acne: best moisturizer for acne prone skin8La Roche‑Posay75%CeraVe 75%, Neutrogena 75%, Vanicream 62.5%
Acne: best non-comedogenic sunscreen8EltaMD62.5%La Roche‑Posay 50%, CeraVe 50%, Neutrogena 50%
Acne: best face wash for oily acne prone skin8CeraVe75%Neutrogena 75%, La Roche‑Posay 62.5%, PanOxyl 62.5%
Acne: best treatment for hormonal acne8Differin37.5%Galderma 37.5%, CeraVe 25%, American Academy of Dermatology 25%
Acne: best products for teenage acne8La Roche‑Posay62.5%CeraVe 62.5%, Neutrogena 62.5%, Differin 62.5%
Acne: best niacinamide serum for acne8La Roche‑Posay62.5%Paula’s Choice 37.5%, The Ordinary 25%, Medik8 25%
Acne: best products for back acne (bacne)8Neutrogena62.5%CeraVe 50%, Paula’s Choice 50%, PanOxyl 50%
Acne: differin vs adapalene which is better8La Roche‑Posay62.5%Differin 62.5%, Galderma 37.5%, Neutrogena 25%
Acne: best azelaic acid product for acne8The Ordinary62.5%La Roche‑Posay 50%, Paula’s Choice 50%, SkinCeuticals 25%
Acne: best oil-free moisturizer for acne8Neutrogena75%CeraVe 50%, La Roche‑Posay 37.5%, Paula’s Choice 25%
Acne: best products for maskne8CeraVe75%La Roche‑Posay 62.5%, Differin 50%, Neutrogena 37.5%
Acne: best acne patches8Cetaphil25%PanOxyl 12.5%
— Sensitive Skin / Barrier Repair —
Sensitive Skin / Barrier Repair: Primary use case24CeraVe79.2%La Roche‑Posay 75%, SkinCeuticals 41.7%, First Aid Beauty 41.7%
Sensitive Skin / Barrier Repair: Everyday and mainstream choice24CeraVe91.7%Vanicream 79.2%, La Roche‑Posay 70.8%, Cetaphil 45.8%
Sensitive Skin / Barrier Repair: Price and value24CeraVe79.2%La Roche‑Posay 70.8%, Vanicream 58.3%, Cetaphil 50%
Sensitive Skin / Barrier Repair: General best-in-category24CeraVe87.5%La Roche‑Posay 83.3%, Vanicream 62.5%, First Aid Beauty 54.2%
Sensitive Skin / Barrier Repair: Specialist / advanced use24CeraVe75%La Roche‑Posay 66.7%, Vanicream 37.5%, Avène 33.3%
Sensitive Skin / Barrier Repair: Beginners and first purchase24La Roche‑Posay83.3%CeraVe 83.3%, Vanicream 66.7%, Avène 54.2%
Sensitive Skin / Barrier Repair: Where to buy24CeraVe62.5%La Roche‑Posay 58.3%, Vanicream 41.7%, Eucerin 41.7%
Sensitive Skin / Barrier Repair: Gifting and occasions24La Roche‑Posay75%CeraVe 70.8%, First Aid Beauty 41.7%, Paula’s Choice 37.5%
Sensitive Skin / Barrier Repair: Specific need or condition24CeraVe87.5%Vanicream 83.3%, La Roche‑Posay 75%, Cetaphil 62.5%
Sensitive Skin / Barrier Repair: Comparison and evaluation24CeraVe70.8%La Roche‑Posay 62.5%, Paula’s Choice 50%, Vanicream 37.5%
Sensitive Skin / Barrier Repair: Trust and recommendation24CeraVe75%La Roche‑Posay 70.8%, Vanicream 66.7%, Eucerin 54.2%
Sensitive Skin / Barrier Repair: Ownership and maker attribution24La Roche‑Posay66.7%CeraVe 66.7%, Cetaphil 62.5%, Vanicream 54.2%
Sensitive Skin / Barrier Repair: Quality and premium tier24La Roche‑Posay62.5%CeraVe 54.2%, Vanicream 45.8%, Paula’s Choice 37.5%
Sensitive Skin / Barrier Repair: Durability and longevity24CeraVe75%La Roche‑Posay 54.2%, Vanicream 41.7%, First Aid Beauty 37.5%
Sensitive Skin / Barrier Repair: Emerging and new entrants16La Roche‑Posay25%Vanicream 12.5%, Avène 12.5%, First Aid Beauty 12.5%
Sensitive Skin / Barrier Repair: best ceramide cream for barrier repair8CeraVe62.5%SkinCeuticals 37.5%, La Roche‑Posay 25%, Paula’s Choice 25%
Sensitive Skin / Barrier Repair: best moisturizer for sensitive skin8CeraVe87.5%La Roche‑Posay 62.5%, Neutrogena 37.5%, Vanicream 37.5%
Sensitive Skin / Barrier Repair: best products for rosacea8SkinCeuticals75%CeraVe 62.5%, La Roche‑Posay 50%, Avène 50%
Sensitive Skin / Barrier Repair: best fragrance-free skincare products8La Roche‑Posay100%CeraVe 100%, Vanicream 100%, Cetaphil 62.5%
Sensitive Skin / Barrier Repair: best sunscreen for sensitive skin8La Roche‑Posay100%CeraVe 100%, EltaMD 100%, Vanicream 87.5%
Sensitive Skin / Barrier Repair: best gentle cleanser for sensitive skin8La Roche‑Posay75%CeraVe 75%, Vanicream 75%, Cetaphil 50%
Sensitive Skin / Barrier Repair: best products for eczema8CeraVe87.5%Aveeno 87.5%, Vanicream 75%, Eucerin 75%
Sensitive Skin / Barrier Repair: best moisturizer for compromised skin barrier8CeraVe75%First Aid Beauty 62.5%, La Roche‑Posay 50%, Vanicream 50%
Sensitive Skin / Barrier Repair: best hypoallergenic skincare brands8La Roche‑Posay87.5%CeraVe 87.5%, Vanicream 75%, Bioderma 75%
Sensitive Skin / Barrier Repair: best products for redness and irritation8La Roche‑Posay87.5%SkinCeuticals 75%, CeraVe 50%, Avène 50%
Sensitive Skin / Barrier Repair: best cica cream for irritated skin8La Roche‑Posay87.5%Avène 50%, Bioderma 25%, CeraVe 12.5%
Sensitive Skin / Barrier Repair: best products for dry sensitive skin8CeraVe87.5%Vanicream 87.5%, Cetaphil 87.5%, La Roche‑Posay 75%
Sensitive Skin / Barrier Repair: best serum for skin barrier repair8CeraVe37.5%SkinCeuticals 37.5%, La Roche‑Posay 25%, Paula’s Choice 25%
Sensitive Skin / Barrier Repair: best products for perioral dermatitis8La Roche‑Posay75%CeraVe 75%, Vanicream 37.5%, Cetaphil 37.5%
Sensitive Skin / Barrier Repair: cetaphil vs cerave for sensitive skin8CeraVe87.5%Cetaphil 87.5%, La Roche‑Posay 75%, Vanicream 62.5%
Sensitive Skin / Barrier Repair: best calming toner for sensitive skin8La Roche‑Posay50%Paula’s Choice 50%, CeraVe 37.5%, SkinCeuticals 37.5%
— SPF / Sun Protection —
SPF / Sun Protection: Price and value24Neutrogena79.2%La Roche‑Posay 50%, Coppertone 50%, CeraVe 45.8%
SPF / Sun Protection: Primary use case24Supergoop66.7%EltaMD 62.5%, La Roche‑Posay 50%, CeraVe 45.8%
SPF / Sun Protection: Beginners and first purchase24EltaMD70.8%CeraVe 66.7%, Supergoop 62.5%, La Roche‑Posay 58.3%
SPF / Sun Protection: Where to buy24La Roche‑Posay58.3%Neutrogena 45.8%, EltaMD 41.7%, CeraVe 29.2%
SPF / Sun Protection: Gifting and occasions24Supergoop70.8%La Roche‑Posay 54.2%, Neutrogena 54.2%, EltaMD 54.2%
SPF / Sun Protection: Specific need or condition24La Roche‑Posay62.5%EltaMD 62.5%, Supergoop 54.2%, CeraVe 41.7%
SPF / Sun Protection: Comparison and evaluation24La Roche‑Posay66.7%EltaMD 66.7%, Supergoop 58.3%, CeraVe 54.2%
SPF / Sun Protection: Trust and recommendation24EltaMD83.3%La Roche‑Posay 75%, Neutrogena 75%, CeraVe 62.5%
SPF / Sun Protection: Ownership and maker attribution24La Roche‑Posay62.5%Neutrogena 54.2%, EltaMD 50%, Aveeno 41.7%
SPF / Sun Protection: Quality and premium tier24La Roche‑Posay70.8%EltaMD 70.8%, Supergoop 66.7%, Neutrogena 37.5%
SPF / Sun Protection: Durability and longevity24La Roche‑Posay66.7%EltaMD 58.3%, Blue Lizard 54.2%, Coppertone 50%
SPF / Sun Protection: Specialist / advanced use24La Roche‑Posay70.8%EltaMD 66.7%, Neutrogena 45.8%, Supergoop 45.8%
SPF / Sun Protection: General best-in-category24La Roche‑Posay95.8%Supergoop 95.8%, EltaMD 87.5%, Neutrogena 83.3%
SPF / Sun Protection: Everyday and mainstream choice24CeraVe95.8%EltaMD 95.8%, La Roche‑Posay 91.7%, Neutrogena 91.7%
SPF / Sun Protection: Emerging and new entrants16Beauty of Joseon37.5%La Roche‑Posay 25%, Neutrogena 18.8%, ISDIN 12.5%
SPF / Sun Protection: best sunscreen for face8EltaMD75%CeraVe 62.5%, La Roche‑Posay 50%, Supergoop 50%
SPF / Sun Protection: chemical vs mineral sunscreen which is better8La Roche‑Posay50%CeraVe 50%, EltaMD 50%, Blue Lizard 50%
SPF / Sun Protection: best sunscreen for oily skin8Supergoop100%EltaMD 87.5%, La Roche‑Posay 62.5%, CeraVe 62.5%
SPF / Sun Protection: best mineral sunscreen no white cast8ISDIN37.5%La Roche‑Posay 25%, CeraVe 25%, EltaMD 25%
SPF / Sun Protection: best sunscreen for dark skin tones8Supergoop75%CeraVe 37.5%, La Roche‑Posay 25%, EltaMD 25%
SPF / Sun Protection: best tinted sunscreen8EltaMD62.5%La Roche‑Posay 50%, Supergoop 50%, CeraVe 37.5%
SPF / Sun Protection: best sunscreen for kids8La Roche‑Posay62.5%Neutrogena 50%, Blue Lizard 50%, Coppertone 50%
SPF / Sun Protection: best sunscreen for acne prone skin8EltaMD87.5%Supergoop 87.5%, La Roche‑Posay 62.5%, Neutrogena 62.5%
SPF / Sun Protection: best sunscreen stick for reapplication8EltaMD62.5%Supergoop 62.5%, CeraVe 37.5%, La Roche‑Posay 25%
SPF / Sun Protection: best reef safe sunscreen8Blue Lizard87.5%CeraVe 37.5%, La Roche‑Posay 12.5%, Neutrogena 12.5%
SPF / Sun Protection: best SPF moisturizer for daily wear8La Roche‑Posay62.5%EltaMD 62.5%, Olay 62.5%, CeraVe 50%
SPF / Sun Protection: best waterproof sunscreen for swimming8Coppertone62.5%La Roche‑Posay 50%, Neutrogena 50%, Supergoop 50%
SPF / Sun Protection: best sunscreen under makeup8EltaMD100%Supergoop 100%, La Roche‑Posay 62.5%, CeraVe 50%
SPF / Sun Protection: best mineral sunscreen for rosacea and redness8EltaMD75%CeraVe 62.5%, La Roche‑Posay 50%, Vanicream 37.5%
SPF / Sun Protection: best drugstore sunscreen8Neutrogena87.5%La Roche‑Posay 75%, CeraVe 62.5%, Aveeno 62.5%
SPF / Sun Protection: best sunscreen for eczema prone skin8Vanicream75%CeraVe 62.5%, La Roche‑Posay 50%, EltaMD 50%

Clinical brands lead the specific concern clusters. La Roche Posay and CeraVe dominate acne and barrier repair. SkinCeuticals and Paula's Choice capture high visibility in anti-aging and retinoid queries. EltaMD performs strongly in SPF and sun protection.

Citations and publisher sources

When AI engines cite sources with retrieval evidence, they pull from a mix of news media, beauty publishers, and medical resources.

Share of the 1901 answers with retrieval evidence that cited a URL on the brand's own website.

Owned-domain citation rate

01
La Roche‑Posay
6.1%
02
CeraVe
5.7%
03
Neutrogena
2.2%
04
Paula’s Choice
6.3%
05
SkinCeuticals
3.1%
06
EltaMD
1.2%
07
The Ordinary
1.8%
08
Vanicream
1.1%
09
Cetaphil
2.4%
10
Differin
1.3%
11
Supergoop
1.1%
12
Aveeno
0.3%

Publishers cited as evidence, counted once per answer rather than once per link.

Most-cited publishers

Answer penetration

01
nbcnews.com
43.8%
02
dermapproved.com
25.4%
03
allure.com
19.8%
04
whowhatwear.com
17.4%
05
youtube.com
17.3%
06
forbes.com
16.4%
07
today.com
16.2%
08
vogue.com
14.5%
09
skinsort.com
12.7%
10
healthline.com
12.5%
11
marieclaire.com
11.5%
12
aad.org
11.3%
PublisherAnswers citing itAnswer penetration
nbcnews.com832/190143.8%
dermapproved.com482/190125.4%
allure.com376/190119.8%
whowhatwear.com330/190117.4%
youtube.com328/190117.3%
forbes.com311/190116.4%
today.com308/190116.2%
vogue.com275/190114.5%
skinsort.com241/190112.7%
healthline.com237/190112.5%
marieclaire.com219/190111.5%
aad.org214/190111.3%

NBC News is the most cited publisher, appearing in 43.8 percent of the 1,901 answers with retrieval evidence. Dermapproved.com follows at 25.4 percent. Traditional beauty publishers maintain strong influence: Allure appears in 19.8 percent of answers, Who What Wear in 17.4 percent, and Vogue in 14.5 percent. The American Academy of Dermatology (aad.org) is cited in 11.3 percent of answers, proving the importance of clinical authority.

Who is winning and who is at risk

Winners are brands with high appearance rates and strong cross engine consistency. La Roche Posay (58 percent) and CeraVe (51 percent) are the clear winners. They appear frequently on all engines and maintain high owned domain citation rates.

Brands at risk suffer from engine volatility or low overall visibility. Paula's Choice is at risk due to its 0 percent appearance rate on Claude. Brands like Beauty of Joseon (2.2 percent), Anessa (0.3 percent), and Tower 28 (0.1 percent) are at severe risk of exclusion from the AI research phase.

Structural findings in the skincare category

The skincare AI visibility data reveals a heavy concentration at the top. The top two brands, La Roche Posay and CeraVe, hold an outsized share of total mentions. The confidence interval of rank 1 (55.8 to 60.2 percent) does not overlap with rank 2 (48.8 to 53.3 percent), establishing a definitive hierarchy. Third party publishers drive the majority of citations, with NBC News cited in 832 answers. Owned domain citation rates remain low for most brands, peaking at 6.3 percent for Paula's Choice and 6.1 percent for La Roche Posay.

What changed for this category

The dataset captures a specific measurement window where engines show sharp divergence in how they handle brand entities. The split in how Claude and ChatGPT treat Paula's Choice indicates different internal thresholds for brand promotion or different retrieval tool biases during the measurement window.

The GEO playbook for skincare brands

Brands in this category should take specific actions based on these measured weaknesses.

  • Target clinical authority gaps: Gemini relies on the American Academy of Dermatology (32.1 percent appearance rate). Brands should align their public claims with AAD guidelines and secure mentions in medical publisher content. Measure this by tracking appearance rates on Gemini.
  • Fix zero appearance gaps: Paula's Choice has a 0 percent rate on Claude. Brands must audit their technical SEO, unstructured data, and PR footprint specifically for Anthropic's crawler. Measure this by rerunning Claude prompts.
  • Increase owned domain citations: Most brands have owned domain citation rates below 2 percent. Brands must publish detailed, mechanism focused ingredient content that engines can retrieve directly. Measure this by tracking the owned domain citation rate.
  • Dominate the top publishers: NBC News (43.8 percent) and Dermapproved.com (25.4 percent) control the citation layer. Brands need PR campaigns targeting these specific domains. Measure this by tracking share of voice within citations from these publishers.
  • Improve average position: The Ordinary has an average position of 6.4. Brands buried low in answers must optimize for earlier retrieval by matching the exact phrasing of consumer concern queries. Measure this by tracking the average first mention position.

What this means for brands in the category

The data shows that AI engines prioritize clinical positioning over premium marketing. Brands that lead with dermatologist backing, ingredient transparency, and clear medical associations win the retrieval layer. Cosmetic brands that rely solely on social media influence or visual branding struggle to trigger AI recommendations for specific skin concerns.

Methodology and integrity

This research measures AI visibility for skincare brands across 5 primary skin concerns. The data comes from 240 prompts run across 4 engines, yielding 1,920 total answers. Appearance metrics use the 1,920 answers returned as the denominator. Citation metrics use the 1,901 answers with retrieval evidence as the denominator.

How this study was measured

  • Sampling frame fixed first: 240 prompts allocated across the demand clusters before anything was asked.
  • Same questions put to every engine: Perplexity (sonar-pro), ChatGPT (OpenAI), Gemini (Google), Claude (Anthropic), 2 trial(s) each.
  • 1920 answers returned of 1920 attempted, 1901 with retrieval evidence.
  • Product lines rolled up to parent brands using a registry fixed before scoring.
  • Appearance rate reported with a 95% Wilson interval; citation metrics counted only on answers with evidence.

Frequently asked questions

Which brand has the highest AI visibility for skincare?

La Roche Posay ranks first with a 58 percent appearance rate across the 1,920 measured answers.

Do AI engines cite brand websites directly?

Yes, but at low rates. Paula's Choice achieves the highest owned domain citation rate at 6.3 percent, followed by La Roche Posay at 6.1 percent.

Which publishers do the engines cite most often?

NBC News is the most cited source, appearing in 43.8 percent of answers with retrieval evidence. Dermapproved.com follows at 25.4 percent.

Do all AI engines recommend the same brands?

No. Paula's Choice appears in 58.5 percent of ChatGPT answers but 0 percent of Claude answers.

How does the American Academy of Dermatology perform?

The AAD appears in 9.8 percent of all answers. It earns an 11.3 percent owned domain citation rate and is highly favored by Gemini (32.1 percent appearance share).

Charts and data tables

These are not brands in the category, so they are measured the same way but kept out of the brand leaderboard.

Aggregators and comparison sites, tracked separately

Appearance rate — top 6

1
Dermstore
1.7%
2
Sephora
0.5%
3
Ulta
0.5%
4
Amazon
0.4%
5
Reddit
0%
6
TikTok
0%
#EntityAppearance rateAnswers95% interval
1Dermstore1.7%33/19201.2%–2.4%
2Sephora0.5%10/19200.3%–1%
3Ulta0.5%9/19200.2%–0.9%
4Amazon0.4%7/19200.2%–0.8%
5Reddit0%0/19200%–0.2%
6TikTok0%0/19200%–0.2%

Methodology appendix

#PromptClusterShape
1best retinol for beginners1_anti_aging_retinoids__need_1medium
2best retinol serum for wrinkles1_anti_aging_retinoids__need_2medium
3tretinoin vs retinol which is better1_anti_aging_retinoids__need_3medium
4best anti-aging serum for 30s1_anti_aging_retinoids__need_4medium
5best anti-aging serum for 40s1_anti_aging_retinoids__need_5medium
6best over the counter retinol cream1_anti_aging_retinoids__need_6medium
7best peptide serum for firming skin1_anti_aging_retinoids__need_7medium
8best night cream for fine lines1_anti_aging_retinoids__need_8medium
9how to start using retinol without irritation1_anti_aging_retinoids__need_9medium
10best retinol for sensitive skin1_anti_aging_retinoids__need_10medium
11best eye cream for wrinkles1_anti_aging_retinoids__need_11medium
12best vitamin A serum for anti-aging1_anti_aging_retinoids__need_12medium
13best neck cream for sagging skin1_anti_aging_retinoids__need_13medium
14bakuchiol vs retinol1_anti_aging_retinoids__need_14medium
15best anti-aging moisturizer with SPF1_anti_aging_retinoids__need_15medium
16best collagen-boosting skincare products1_anti_aging_retinoids__need_16medium
17best retinol brands1_anti_aging_retinoids__general_bestshort
18best anti-aging skincare brands1_anti_aging_retinoids__general_bestshort
19Which brands make the best anti-aging retinoid treatments?1_anti_aging_retinoids__general_bestmedium
20best everyday retinol brands1_anti_aging_retinoids__everydayshort
21best drugstore anti-aging brands1_anti_aging_retinoids__everydayshort
22Which mainstream brands are best for everyday retinoid skincare?1_anti_aging_retinoids__everydaymedium
23best affordable retinol brands1_anti_aging_retinoids__value_priceshort
24best value anti-aging brands1_anti_aging_retinoids__value_priceshort
25Which retinoid brands offer the best value for money?1_anti_aging_retinoids__value_pricemedium
26best retinol for wrinkles1_anti_aging_retinoids__use_caseshort
27best firming skincare brands1_anti_aging_retinoids__use_caseshort
28Which brands work best for smoothing fine lines and wrinkles?1_anti_aging_retinoids__use_caselong
29best beginner retinol brands1_anti_aging_retinoids__beginnershort
30retinol brands for beginners1_anti_aging_retinoids__beginnershort
31Which brands make the easiest first retinoid products to start with?1_anti_aging_retinoids__beginnerlong
32where to buy retinol1_anti_aging_retinoids__retailshort
33best places for anti-aging skincare1_anti_aging_retinoids__retailmedium
34Which retinoid brands are safest to buy from authorized retailers online?1_anti_aging_retinoids__retaillong
35anti-aging skincare gift brands1_anti_aging_retinoids__giftingshort
36best retinol gifts1_anti_aging_retinoids__giftingshort
37Which anti-aging skincare brands make the best gifts for milestone birthdays?1_anti_aging_retinoids__giftinglong
38retinol for sensitive skin brands1_anti_aging_retinoids__specific_needmedium
39best retinol for mature skin1_anti_aging_retinoids__specific_needmedium
40Which brands offer retinoids that minimize irritation for dry, sensitive skin?1_anti_aging_retinoids__specific_needlong
41best retinol brand comparison1_anti_aging_retinoids__comparisonmedium
42retinol brands compared1_anti_aging_retinoids__comparisonshort
43Which anti-aging brands have the strongest clinical evidence for retinoid results?1_anti_aging_retinoids__comparisonlong
44most trusted retinol brands1_anti_aging_retinoids__trustmedium
45dermatologist recommended anti-aging brands1_anti_aging_retinoids__trustmedium
46Which retinoid skincare brands do dermatologists recommend most often, and why?1_anti_aging_retinoids__trustlong
47who makes leading retinol brands1_anti_aging_retinoids__ownershipmedium
48retinol brand parent companies1_anti_aging_retinoids__ownershipmedium
49Which companies own the most widely recommended anti-aging skincare brands?1_anti_aging_retinoids__ownershiplong
50best premium retinol brands1_anti_aging_retinoids__premium_qualitymedium
51highest quality anti-aging brands1_anti_aging_retinoids__premium_qualitymedium
52Which premium skincare brands have the best-formulated retinoid and peptide treatments?1_anti_aging_retinoids__premium_qualitylong
53retinol shelf life brands1_anti_aging_retinoids__durabilitymedium
54long lasting anti-aging formulas1_anti_aging_retinoids__durabilitymedium
55Which retinoid brands use packaging that best preserves formula potency over time?1_anti_aging_retinoids__durabilitylong
56advanced retinoid skincare brands1_anti_aging_retinoids__specialistmedium
57clinical strength anti-aging brands1_anti_aging_retinoids__specialistmedium
58Which brands offer advanced retinoid treatments with transparent ingredient concentrations?1_anti_aging_retinoids__specialistlong
59new retinoid skincare brands1_anti_aging_retinoids__emergingmedium
60Which newer anti-aging brands are gaining attention for next-generation retinoid formulas?1_anti_aging_retinoids__emerginglong
61best products for acne prone skin2_acne__need_1medium
62best salicylic acid cleanser for acne2_acne__need_2medium
63best benzoyl peroxide treatment2_acne__need_3medium
64best spot treatment for cystic acne2_acne__need_4medium
65best moisturizer for acne prone skin2_acne__need_5medium
66best non-comedogenic sunscreen2_acne__need_6medium
67best face wash for oily acne prone skin2_acne__need_7medium
68best treatment for hormonal acne2_acne__need_8medium
69best products for teenage acne2_acne__need_9medium
70best niacinamide serum for acne2_acne__need_10medium
71best products for back acne (bacne)2_acne__need_11medium
72best azelaic acid product for acne2_acne__need_12medium
73differin vs adapalene which is better2_acne__need_13medium
74best oil-free moisturizer for acne2_acne__need_14medium
75best products for maskne2_acne__need_15medium
76best acne patches2_acne__need_16medium
77best acne treatments2_acne__general_bestshort
78best acne skincare brands2_acne__general_bestshort
79Which acne treatment brands are best overall for clearing breakouts?2_acne__general_bestlong
80everyday acne skincare2_acne__everydayshort
81best daily acne routine brands2_acne__everydaymedium
82Which acne brands work well for an affordable everyday routine?2_acne__everydaylong
83affordable acne treatment brands2_acne__value_priceshort
84best budget acne skincare2_acne__value_priceshort
85Which acne treatment brands offer the best value without sacrificing effective ingredients?2_acne__value_pricelong
86best treatments for breakouts2_acne__use_caseshort
87brands for acne and clogged pores2_acne__use_casemedium
88Which skincare brands are most effective for treating recurring facial acne breakouts?2_acne__use_caselong
89acne products for beginners2_acne__beginnershort
90best first acne routine2_acne__beginnershort
91Which acne skincare brands are easiest for a beginner to start using safely?2_acne__beginnerlong
92where to buy acne treatments2_acne__retailmedium
93best stores for acne skincare2_acne__retailmedium
94Which acne treatment brands are safest to buy from authorized retailers rather than marketplaces?2_acne__retaillong
95acne skincare gift sets2_acne__giftingshort
96best acne gifts for teens2_acne__giftingmedium
97Which acne skincare brands make thoughtful, beginner-friendly gifts for someone with breakouts?2_acne__giftinglong
98acne products for sensitive skin2_acne__specific_needmedium
99best acne brands for oily skin2_acne__specific_needmedium
100Which acne treatment brands are best for adult acne with sensitive, easily irritated skin?2_acne__specific_needlong
101best acne brand comparison2_acne__comparisonshort
102compare leading acne treatment brands2_acne__comparisonmedium
103Which acne skincare brands perform best for salicylic acid, benzoyl peroxide, and adapalene options?2_acne__comparisonlong
104most trusted acne skincare brands2_acne__trustmedium
105dermatologist recommended acne brands2_acne__trustmedium
106Which acne treatment brands have the strongest dermatologist support and clinical evidence?2_acne__trustlong
107who makes acne treatment brands2_acne__ownershipmedium
108acne brands and parent companies2_acne__ownershipmedium
109Which leading acne skincare brands are made by established pharmaceutical or skincare companies?2_acne__ownershiplong
110highest quality acne treatments2_acne__premium_qualityshort
111premium clinical acne skincare brands2_acne__premium_qualitymedium
112Which acne treatment brands offer the highest-quality formulas and strongest ingredient transparency?2_acne__premium_qualitylong
113long lasting acne products2_acne__durabilityshort
114acne treatments that last longest2_acne__durabilitymedium
115Which acne skincare brands offer products that stay stable and effective through regular use?2_acne__durabilitylong
116advanced acne treatment brands2_acne__specialistshort
117best clinical acne active brands2_acne__specialistmedium
118Which acne brands are best for building an advanced routine around proven OTC active ingredients?2_acne__specialistlong
119new acne treatment brands2_acne__emergingshort
120Which newer acne skincare brands and product approaches are gaining attention from dermatology-focused buyers?2_acne__emerginglong
121best moisturizer for sensitive skin3_sensitive_skin_barrier_repair__need_1medium
122best products for rosacea3_sensitive_skin_barrier_repair__need_2medium
123best fragrance-free skincare products3_sensitive_skin_barrier_repair__need_3medium
124best ceramide cream for barrier repair3_sensitive_skin_barrier_repair__need_4medium
125best gentle cleanser for sensitive skin3_sensitive_skin_barrier_repair__need_5medium
126best products for eczema3_sensitive_skin_barrier_repair__need_6medium
127best sunscreen for sensitive skin3_sensitive_skin_barrier_repair__need_7medium
128best moisturizer for compromised skin barrier3_sensitive_skin_barrier_repair__need_8medium
129best products for redness and irritation3_sensitive_skin_barrier_repair__need_9medium
130best hypoallergenic skincare brands3_sensitive_skin_barrier_repair__need_10medium
131best cica cream for irritated skin3_sensitive_skin_barrier_repair__need_11medium
132best products for dry sensitive skin3_sensitive_skin_barrier_repair__need_12medium
133best serum for skin barrier repair3_sensitive_skin_barrier_repair__need_13medium
134best products for perioral dermatitis3_sensitive_skin_barrier_repair__need_14medium
135best calming toner for sensitive skin3_sensitive_skin_barrier_repair__need_15medium
136cetaphil vs cerave for sensitive skin3_sensitive_skin_barrier_repair__need_16medium
137best sensitive skin brands3_sensitive_skin_barrier_repair__general_bestshort
138best barrier repair skincare3_sensitive_skin_barrier_repair__general_bestshort
139Which skincare brands are best for sensitive, compromised skin?3_sensitive_skin_barrier_repair__general_bestmedium
140everyday sensitive skin brands3_sensitive_skin_barrier_repair__everydayshort
141best daily barrier moisturizers3_sensitive_skin_barrier_repair__everydayshort
142Which mainstream skincare brands work best for daily sensitive-skin routines?3_sensitive_skin_barrier_repair__everydaymedium
143affordable barrier repair brands3_sensitive_skin_barrier_repair__value_priceshort
144best budget sensitive skincare3_sensitive_skin_barrier_repair__value_priceshort
145Which sensitive-skin brands offer the best value for barrier repair?3_sensitive_skin_barrier_repair__value_pricemedium
146barrier repair routine brands3_sensitive_skin_barrier_repair__use_caseshort
147best brands for damaged barriers3_sensitive_skin_barrier_repair__use_caseshort
148Which brands are best for rebuilding a damaged skin barrier?3_sensitive_skin_barrier_repair__use_casemedium
149sensitive skincare for beginners3_sensitive_skin_barrier_repair__beginnershort
150first barrier repair products3_sensitive_skin_barrier_repair__beginnershort
151Which brands are easiest for beginners starting a sensitive-skin routine?3_sensitive_skin_barrier_repair__beginnermedium
152where to buy barrier skincare3_sensitive_skin_barrier_repair__retailshort
153best stores for sensitive skincare3_sensitive_skin_barrier_repair__retailshort
154Which sensitive-skin brands are safest to buy from authorized retailers?3_sensitive_skin_barrier_repair__retailmedium
155sensitive skincare gift brands3_sensitive_skin_barrier_repair__giftingshort
156barrier repair gifts3_sensitive_skin_barrier_repair__giftingshort
157Which skincare brands make good gifts for someone with sensitive skin?3_sensitive_skin_barrier_repair__giftingmedium
158best brands for rosacea3_sensitive_skin_barrier_repair__specific_needshort
159eczema-friendly skincare brands3_sensitive_skin_barrier_repair__specific_needshort
160Which skincare brands are best for eczema-prone, easily irritated facial skin?3_sensitive_skin_barrier_repair__specific_needmedium
161sensitive skincare brand comparison3_sensitive_skin_barrier_repair__comparisonshort
162best ceramide skincare brands3_sensitive_skin_barrier_repair__comparisonshort
163Which barrier-repair skincare brands perform best for dryness, redness, and irritation?3_sensitive_skin_barrier_repair__comparisonmedium
164most trusted sensitive skin brands3_sensitive_skin_barrier_repair__trustshort
165dermatologist recommended barrier brands3_sensitive_skin_barrier_repair__trustshort
166Which sensitive-skin brands have the strongest dermatologist and clinical support?3_sensitive_skin_barrier_repair__trustmedium
167who makes sensitive skincare3_sensitive_skin_barrier_repair__ownershipshort
168sensitive skincare parent companies3_sensitive_skin_barrier_repair__ownershipshort
169Which companies own the leading sensitive-skin and barrier-repair skincare brands?3_sensitive_skin_barrier_repair__ownershipmedium
170highest quality sensitive skincare3_sensitive_skin_barrier_repair__premium_qualityshort
171premium barrier repair brands3_sensitive_skin_barrier_repair__premium_qualityshort
172Which sensitive-skin brands are considered highest quality for barrier-supporting formulas?3_sensitive_skin_barrier_repair__premium_qualitymedium
173long-lasting barrier moisturizers3_sensitive_skin_barrier_repair__durabilityshort
174sensitive skincare that lasts3_sensitive_skin_barrier_repair__durabilityshort
175Which barrier-repair skincare brands make moisturizers that provide the longest-lasting comfort?3_sensitive_skin_barrier_repair__durabilitymedium
176clinical barrier repair brands3_sensitive_skin_barrier_repair__specialistshort
177advanced sensitive skin formulas3_sensitive_skin_barrier_repair__specialistshort
178Which brands have the best evidence-backed formulas for treating a compromised skin barrier?3_sensitive_skin_barrier_repair__specialistmedium
179new sensitive skincare brands3_sensitive_skin_barrier_repair__emergingshort
180Which newer skincare brands are gaining attention for sensitive skin and barrier repair?3_sensitive_skin_barrier_repair__emerginglong
181best sunscreen for face4_spf_sun_protection__need_1medium
182best mineral sunscreen no white cast4_spf_sun_protection__need_2medium
183best sunscreen for oily skin4_spf_sun_protection__need_3medium
184chemical vs mineral sunscreen which is better4_spf_sun_protection__need_4medium
185best sunscreen for dark skin tones4_spf_sun_protection__need_5medium
186best tinted sunscreen4_spf_sun_protection__need_6medium
187best sunscreen for kids4_spf_sun_protection__need_7medium
188best SPF moisturizer for daily wear4_spf_sun_protection__need_8medium
189best sunscreen for acne prone skin4_spf_sun_protection__need_9medium
190best reef safe sunscreen4_spf_sun_protection__need_10medium
191best sunscreen stick for reapplication4_spf_sun_protection__need_11medium
192best sunscreen under makeup4_spf_sun_protection__need_12medium
193best waterproof sunscreen for swimming4_spf_sun_protection__need_13medium
194best mineral sunscreen for rosacea and redness4_spf_sun_protection__need_14medium
195best drugstore sunscreen4_spf_sun_protection__need_15medium
196best sunscreen for eczema prone skin4_spf_sun_protection__need_16medium
197best sunscreen brands4_spf_sun_protection__general_bestshort
198best SPF brands4_spf_sun_protection__general_bestshort
199Which sun protection brands are best overall for daily use?4_spf_sun_protection__general_bestlong
200everyday sunscreen brands4_spf_sun_protection__everydayshort
201best daily facial SPF brands4_spf_sun_protection__everydaymedium
202Which sunscreen brands make the easiest everyday options for most people?4_spf_sun_protection__everydaylong
203best value sunscreen brands4_spf_sun_protection__value_priceshort
204affordable SPF brands worth buying4_spf_sun_protection__value_pricemedium
205Which sunscreen brands offer the best value without compromising reliable protection?4_spf_sun_protection__value_pricelong
206best sunscreen for daily wear4_spf_sun_protection__use_casemedium
207best commuting SPF brands4_spf_sun_protection__use_caseshort
208Which sun protection brands work best under makeup for everyday city wear?4_spf_sun_protection__use_caselong
209beginner sunscreen brands4_spf_sun_protection__beginnershort
210best first facial sunscreen4_spf_sun_protection__beginnermedium
211Which sunscreen brands are simplest for a first-time buyer to choose?4_spf_sun_protection__beginnerlong
212where to buy sunscreen4_spf_sun_protection__retailmedium
213best sunscreen retailers4_spf_sun_protection__retailshort
214Which sunscreen brands are safest to buy from authorized online retailers?4_spf_sun_protection__retaillong
215sunscreen gift brands4_spf_sun_protection__giftingshort
216best SPF gifts for travelers4_spf_sun_protection__giftingmedium
217Which sun protection brands make the best gifts for a beach holiday?4_spf_sun_protection__giftinglong
218best sunscreen for dark skin4_spf_sun_protection__specific_needmedium
219no white cast SPF brands4_spf_sun_protection__specific_needmedium
220Which sunscreen brands are best for sensitive skin and leave minimal white cast?4_spf_sun_protection__specific_needlong
221mineral versus chemical sunscreen brands4_spf_sun_protection__comparisonmedium
222best tinted SPF brands4_spf_sun_protection__comparisonmedium
223Which sunscreen brands perform better for protection, wearability, and ingredient transparency?4_spf_sun_protection__comparisonlong
224dermatologist recommended sunscreen brands4_spf_sun_protection__trustmedium
225most trusted SPF brands4_spf_sun_protection__trustshort
226Which sunscreen brands have the strongest dermatologist support and clinical evidence?4_spf_sun_protection__trustlong
227who makes leading sunscreen brands4_spf_sun_protection__ownershipmedium
228sunscreen brand parent companies4_spf_sun_protection__ownershipmedium
229Which leading sunscreen brands are made by established skincare or pharmaceutical companies?4_spf_sun_protection__ownershiplong
230highest quality sunscreen brands4_spf_sun_protection__premium_qualitymedium
231premium facial SPF brands4_spf_sun_protection__premium_qualitymedium
232Which sun protection brands justify premium pricing through formulation quality and testing?4_spf_sun_protection__premium_qualitylong
233long lasting sunscreen brands4_spf_sun_protection__durabilitymedium
234best water resistant SPF brands4_spf_sun_protection__durabilitymedium
235Which sunscreen brands hold up best through sweat, swimming, and long outdoor days?4_spf_sun_protection__durabilitylong
236advanced sunscreen brands4_spf_sun_protection__specialistshort
237best high UVA protection brands4_spf_sun_protection__specialistmedium
238Which sunscreen brands offer advanced broad-spectrum protection for intense sun exposure?4_spf_sun_protection__specialistlong
239new sunscreen brands4_spf_sun_protection__emergingshort
240Which newer sunscreen brands are gaining attention for innovative UV filters?4_spf_sun_protection__emerginglong

The five skincare concern reports

Each skin concern was measured separately, with its own brand panel and its own 16-question set, and has its own report in the AI Visibility Index. The figures in this table come from those segment measurements.

ConcernReportBrands measuredAnswers measuredMost-named brand
Anti-Aging / RetinoidsAnti-Aging & Retinoids AI Citation Benchmark 20265480SkinCeuticals (49.8%)
AcneAcne Treatments AI Citation Benchmark 20265480La Roche-Posay (60%)
Hyperpigmentation / BrighteningHyperpigmentation & Brightening AI Citation Benchmark 20265472SkinCeuticals (54.9%)
Sensitive Skin / Barrier RepairSensitive Skin & Barrier Repair AI Citation Benchmark 20265480CeraVe (71.9%)
SPF / Sun ProtectionSPF & Sun Protection AI Citation Benchmark 20265480La Roche‑Posay (60.4%)

Related AI visibility research

Brands acting on these findings can work with our skincare PR team, our beauty PR practice, our beauty marketing agency group and our dermatology and aesthetics marketing specialists.

Related

More from the series

The Med Spa & Aesthetic Medicine AI Visibility Index 2026

Research

The Med Spa & Aesthetic Medicine AI Visibility Index 2026

AI IS INVENTING

Research

AI IS INVENTING

The 5W Retrieval Index

Research

The 5W Retrieval Index

Get in touch

Let's build your next chapter.

Tell us what you're working on. A senior strategist will respond within one business day.

Email
info@5wpr.com
Phone
212.999.5585
Offices
New York · HQ469 7th Avenue, Floor 8
New York, NY 10018
Miami100 SE 2nd Street, Floor 38
Miami, FL 33131
Tampa110 South 12th Street
Tampa, FL 33602