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What customers say when nobody's selling.

We read public reviews across fifteen industries and score the themes behind the stars: value, service, quality, trust. Rerun every two weeks.

The 5W AI Sentiment Index is researched and published by 5WPR, the communications firm built for the AI era. New editions every two weeks.

Edition

No. 5

Run date

Nov 2, 2026

Brands with scored reviews

141

Reviews read

17,543

Sources

7

Next edition

Nov 16, 2026

How to read this index

Start with the question you want answered.

  1. Choose an industry

    Start with the market, then use the ranking for a quick brand-level view.

  2. Read net sentiment

    Green means customers praise a brand more than they complain; red means complaints outweigh praise. Zero is the midpoint.

  3. Explore the quadrant

    Each axis is named for that industry, and larger bubbles mean more reviews.

  4. Open a brand

    Click a row or bubble to see its evidence and compare it with another brand.

Example: +30 net sentiment means positive reviews exceed negative reviews by 30 percentage points.

Read the full methodology →

Choose an industry

How brands are perceived

Every brand ranked by net sentiment: praise minus complaints.

Green — customers praise more than they complainGrey — mixed or neutral reviewsRed — complaints outweigh praise

Top 5 per industry

130 brands · click a row to compare
#BrandPositive / neutral / negativeNetΔ 2 wks
1Athletic Brewing60 reviews · Consumer & Retail
75%15%10%
+65-1.7
2Selkirk49 reviews · Lifestyle
76%12%12%
+63+8.8
3Curaleaf46 reviews · Cannabis & CBD
78%2%20%
+59+1.3
4Trupanion92 reviews · Health
59%32%10%
+49+11.4
5AG165 reviews · Wellness
65%12%23%
+42-25.8
6Chewy142 reviews · Consumer & Retail
65%6%29%
+36+7.4
7Linear119 reviews · Tech & B2B
61%10%29%
+33+6.5
8Anduril46 reviews · Tech & B2B
41%44%15%
+26—
9Chime95 reviews · Finance
59%4%37%
+22+24.3
10Botox46 reviews · Health
46%30%24%
+22—

125 more brands in this view

See every brand's positive, neutral and negative split.

Not enough review data (fewer than 30 verified reviews, not ranked)

  • Andreessen Horowitz · Not enough review data
  • Nature Made · Not enough review data
  • Liquid I.V. · Not enough review data
  • Olipop · Not enough review data
  • Harvey · Not enough review data
  • Disney Parks · Not enough review data
  • Davidoff · Not enough review data
  • Arturo Fuente · Not enough review data
  • Padrón · Not enough review data
  • Summer Fridays · Not enough review data
  • Impossible Foods · Not enough review data
  • Liquid Death · Not enough review data
  • Celsius · Not enough review data
  • Wyld · Not enough review data
  • cbdMD · Not enough review data
  • Cresco Labs · Not enough review data
  • Green Thumb · Not enough review data

What customers mention about a brand

Select a brand from the leaderboard or quadrant to see its published themes and review evidence.

Head to head

Compare any two brands.

Pick two brands, or click any leaderboard row.

Where the reviews come from

Sources we collect, sources we don’t, and why.

Trustpilot

DIRECT

5,186 reviews

G2

DIRECT

674 reviews

Apple App Store

DIRECT

3,651 reviews

Google Play

DIRECT

2,717 reviews

Google reviews

EXCLUDED

0 reviews

Reddit

DIRECT

3,368 reviews

PissedConsumer

DIRECT

1,856 reviews

Quora

DIRECT

91 reviews

Source provenance is part of full access

See every source, its volume, and what we excluded.

About the index

Researched and published by 5WPR.

The 5W AI Sentiment Index is an ongoing research project from 5WPR. Every two weeks we re-read public reviews across 15 industries and publish what customers actually say about each brand — the praise, the complaints and the themes AI engines pick up. Which brands get recommended is tracked alongside in the 5W AI Visibility Index. Every source, prompt and rule is documented in the methodology.

Net sentiment is positive minus negative share of scored reviews, weighted by source reliability. Read the methodology. Citation share for the same brands lives on the AI Visibility Index.

Get in touch

Let's build your next chapter.

Tell us what you're working on. A senior strategist will respond within one business day.

Email
info@5wpr.com
Phone
212.999.5585
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