Kelly Carothers

Kelly Carothers is Head of Content at 5WPR, where she leads the agency's editorial and Generative Engine Optimization (GEO) programs — the work of making brands legible, citable, and correctly represented inside AI answer engines.

Before joining 5WPR, Kelly served as Director of Government Affairs and Sustainability at Project N95 (2021–2024), the national nonprofit clearinghouse for verified personal protective equipment. She was a public-facing communications lead during the COVID-19 PPE crisis, translating supply-chain and counterfeit-detection findings for consumers, policymakers, and the press.

Her commentary and Project N95's research have been featured in The New York Times and CNN.

Kelly writes about GEO, answer engine optimization, AI search visibility, earned media, and SEO strategy.