Glossary / Crisis Communications

Citation Suppression

Citation suppression is the work of reducing the visibility of damaging or outdated sources in search results and AI-engine retrieval.

It includes legal removal where appropriate, counter-content publishing, schema work, first-party evidence pages, stronger authoritative citations, and structured data interventions that help AI engines retrieve better sources.

Related: Crisis Communications Glossary | Citation Share | Generative Engine Optimization | Crisis Communications Practice