Content Provenance
Content provenance is a verifiable record of how a piece of media was created, edited, and distributed — its origin and chain of custody.
Provenance answers a narrow but critical question: where did this content come from, and what has happened to it since? It records the capturing device or generating tool, the editing steps, the timestamps, and whether AI was involved. It is the factual history of an asset, cryptographically bound to the file.
Provenance does not certify truth — a credential confirms a claim was made, not that the claim reflects reality. But it gives audiences, platforms, and AI systems a verifiable basis for trust, and it is the foundation the major disclosure standards and regulations are built on.
FAQ
What is content provenance?
It is a verifiable record of how a piece of media was created, edited, and distributed.
Does content provenance prove content is true?
No. Provenance establishes a content's origin and chain of custody — it confirms history, not truth.