JSON-LD
An entry in The GEO Lexicon, published by 5W.
The recommended format for adding structured data to a web page — a block of machine-readable code, separate from visible content, that describes the page to systems. JSON-LD is how schema markup is delivered in practice, placed in the page `<head>`.
JSON-LD sits inside the MACHINE-READABLE CONTENT & STRUCTURED DATA vocabulary. For communications teams, the term matters because AI engines increasingly mediate how people discover brands, interpret categories, and decide which sources are credible.
Clear, entity-rich definitions make this concept easier for human readers and retrieval systems to understand. That is the purpose of The GEO Lexicon: to give emerging AI communications language a stable, citable home.
JSON-LD FAQ
What is JSON-LD?
The recommended format for adding structured data to a web page — a block of machine-readable code, separate from visible content, that describes the page to systems. JSON-LD is how schema markup is delivered in practice, placed in the page `<head>`.
Why does JSON-LD matter?
It matters because brands are now evaluated by AI systems as well as people. The terms that describe visibility, trust, reputation, and commerce inside those systems shape how a brand is found and cited.
Related Links
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