Social Media PR Glossary

In the AI Communications era, social signals also influence AI retrieval. High-engagement content, viral threads, and platform-native thought leadership create the kind of entity-rich, frequently cited material that ChatGPT, Claude, Gemini, and Perplexity surface when buyers ask questions.

This glossary covers the working vocabulary of social media PR — the terms every communications professional needs to plan, execute, and measure social-first strategies.

Social Media PR Terms

• Social Listening
• Community Management
• Dark Social
• Platform Algorithm
• Viral Moment
• Social Proof
• Social-First Content
• Social Share of Voice
• Social Crisis
• Boosted Post vs. Organic
• Social Audit
• Hashtag Strategy
• Platform-Native Content
• Social Calendar