New data from 5WPR and Haute MD shows blepharoplasty outranks “nose reshaping” (rhinoplasty) in Florida—a trend that doesn't appear in other top 10 states. Its finding comes from a 12-month study analyzing 300 procedure keywords across all 50 states. Because search volume reflects patient intent long before someone schedules a consultation, practices focusing solely on body contouring risk falling behind on facial rejuvenation procedures. The underlying study ranks all 50 states and every procedure nationally. This article isolates one finding, Florida's blepharoplasty crossover, into a niche insight for cosmetic surgery practices.
What does 5WPR and Haute MD's search data measure?
The cosmetic surgery search study by 5WPR and Haute MD tracked average monthly searches for 300 procedure keywords. Collected across 50 states over 12 months, the keywords were adjusted for population based on procedures featured in the American Society of Plastic Surgeons' 2024 report. The dataset includes common search terms like “cost of tummy tuck” and “rhinoplasty before and after.”
Search volumes were calculated per 100,000 residents, so each could be compared. According to the September 28, 2026 cosmetic surgery search interest study, Florida logged 108,166 average monthly searches among its 22.6 million residents—478 per 100,000 people—placing it 8th overall in national search interest.
Which procedure is the default publishing priority nationally?
The Brazilian butt lift is the default search term nationally, ranking first in search volume in every one of the 10 highest-interest states. California generates 38,917 average monthly searches for the procedure, ahead of Texas at 31,925 and Florida at 19,533.
The procedure outranks alternatives in every leading state. Blepharoplasty trails the term in nine out of 10 states. That makes eyelid surgery content the second most popular page on a practice site nationally, before state-specific adjustments.
Where does facial rejuvenation close the gap on body contouring?
Florida stands out as the only top-10 state where facial rejuvenation eclipses nose reshaping. There, blepharoplasty pulls in 10,858 average monthly searches to claim the No. 2 spot. While eyelid surgery holds second place across nine leading states, Florida is the sole market where it directly surpasses nose reshaping. Breast augmentation rounds out the national top three with 6,517 monthly searches.
Search data can capture patient intent well before someone books a consultation, an important detail for practices planning outreach across the Southeast, where patients researching facial rejuvenation outnumber those researching nose reshaping.
How does Florida compare with the rest of the top 10 states?
Florida ranks eighth among the top 10 states for cosmetic surgery search interest, sitting behind Virginia and ahead of Georgia, based on average monthly searches per 100,000 residents.
Source: 5WPR and Haute MD analysis of DataForSEO API v3 data, 12-month average, 2026, from the full cosmetic surgery search interest by state study.
What information should cosmetic surgeons publish first, based on this data?
Cosmetic surgery practices should prioritize body-contouring pages first, as Brazilian butt lift and breast procedures draw the highest search volume across top states. From there, practices can amplify facial rejuvenation content in regions showing momentum toward eyelid surgery, similar to trends in Florida.
Similar to Google, AI models recommend pages that match the procedure, location, and details a user searches for. By highlighting blepharoplasty ahead of nose reshaping, a Florida practice aligns directly with local search behavior. The 5WPR and Haute MD study is one of the first datasets to uncover this shift, giving cosmetic surgery practices that publish these findings early an early-adopter advantage.
5WPR's plastic surgery communications work follows a simple two-track approach: focus on high-volume procedures first, then adjust content strategies based on emerging regional trends. Practitioners can explore how to apply this model in 5WPR's plastic surgeon marketing guide, or learn how earned media shapes AI search visibility to expand their reach.
Today, LLMs can infer the intent behind a query rather than relying on exact keyword matches, a concept detailed in 5WPR's guide to vector embeddings. Clear, specific references to both the procedure and state build higher visibility, which is why 5WPR's dermatology and aesthetics team integrates this approach directly into client strategy calendars.
Search trends show what patients care about now, not last year. The surge in blepharoplasty searches across Florida shows how quickly priorities change and how practices relying on outdated content risk missing patients seeking options today.
The move toward blepharoplasty procedures in Florida gives us a directional view of where patient interest is moving next. Practices that update their strategy today will give AI models the information they need to cite them later.
5WPR helps our clients build a strong, AI-ready presence that turns search visibility into growth. Ready to lead the conversation? Discover how our Generative Engine Optimization (GEO) programs can elevate your practice today.
