Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies. However, many business owners aren’t aware that these two strategies have clear key differences.

When it comes to content marketing, it’s a top-down communication method – and it can be promoted business to business (B2B) or business to consumer (B2C). Additionally, content marketing aims to create a relationship with the readers instead of starting a dialogue. This is because communication is framed hierarchically in content marketing, which is different from thought leadership.

Activation seems like a simple enough word but one that apparently has numerous connotations. The Free Dictionary offers one meaning as “turning on.” Former heavyweight boxing champion Muhammed Ali’s response to activation into the U.S. armed forces was, “I ain’t got no quarrel with those Vietcong.”

Hungarian-American psychologist Mihaly Csikszentmihalyi, known for naming the concept of flow or “being in a zone” and connecting it to productivity, once said: “Purpose provides activation energy for living.” Despite these variations, all but Ali’s seem to point in the direction of this definition by Sixteen Ventures’ Lincoln Murphy that “Activation is the moment your customer derives value from your product.”

Newsletter marketing is the practice of companies sending informational emails and other content related to their products or services through an email newsletter to their subscriber list. Businesses can take advantage of newsletters to keep themselves at the front of the mind of their consumers and establish their authority in the industry, by notifying their audience of products or services that might interest them.

Most companies are already taking advantage of newsletters, but for the email to be opened by the customer, the content in it needs to be really interesting and to go beyond simply selling them services or products. People are a lot more interested in opening and reading through an email that’s targeted at entertaining or educating them instead of selling to them.

Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers.

Despite media coverage being key, achieving the required result requires some effort and the right strategy. Since media coverage isn’t a one-and-done exercise, several strategies go into achieving the right coverage and using the coverage in effective relationship building and sales marketing.

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. At the same time, live interviews are the most cost-effective approaches to engage with important audiences around the globe.

Used by non-profit organizations, PR agencies, and other institutions, the earned media technique has been an important path toward making authorities in different industries.

Plenty of people have already heard about the five W’s before, mainly used for gathering information, no matter what the topic is about. These questions – what, who, why, when, and where, are usually used in research, from police investigations to research papers in school.

While these questions might seem simple to some people, they are part of a formula when it comes to getting detailed information about any given subject.

Several names usually come up whenever this question is asked. One is P.T. Barnum, best known for founding the Barnum & Bailey Circus and coining the phrase: “There’s a sucker born every minute.”

A showman by nature, Barnum could always be counted on for coming up with novel, if not startling ways of grabbing people’s attention and interest. And in his spare time, he did pro bono work to change the perception of theatre which was perceived by many in the mid 1800’s as “dens of evil.”

Public relations for home and housewares brands is all about positioning products at the cross-section of functional and trendy. Style, creativity, and practicality are all essential components that consumers are looking for. They’re also looking for brands that set themselves apart through exceptional marketing and home and housewares public relations efforts.

Read on to discover four of the top home and housewares brands in the industry and learn what about their PR works.