Ineffective PR: Public Relations Campaigns that DO NOT Work
As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s… we face that ...
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Satellite Media Tours: Are SMT’S Still Possible?
Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a ...
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Meet the 2030 Consumer
2030 will be an important year for a couple of reasons. For starters, every boomer in the U.S. will be over 65 years of age, meaning that 20% of our ...
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What Are the 5 W’s of Public Relations?
Plenty of people have already heard about the five W’s before, mainly used for gathering information, no matter what the topic is about. These questions – what, who, why, when, ...
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Bylines: Using a Byline as part of a PR Campaign
A byline is content on a publication that features the authors name. Bylines are featured at the beginning of the content, or at the end as a signature. Having a list ...
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Branding and Public Relations: Strategy and Top Brand Campaigns [Guide]
While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising ...
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PR Strategy Tips for Shopify E-Commerce Websites
The main goal of any online store is to increase traffic and conversions. However, sometimes, the basic cookie-cutter strategy doesn’t fully work, and shop owners have to look for other, ...
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Generate More Leads
The rise in digital popularity created huge opportunities for marketers during the pandemic. However, increased competition makes it imperative that CMOs adapt new strategies to generate more leads while shedding ...