5W PR – Branding

Cary Leibowitz - 26 Mar 2020

CBD Technology and Products Changing the Industry

Cannabis and CBD technology products have been on the rise in recent years, with many consumers using them daily thanks to CBD’s potential to provide medical and therapeutic benefits.

Luxury Public Relations: Create Memorable PR Campaigns

When marketing a Luxury Brand – there are three main elements that are shared between all of the great Luxury PR and marketing Campaigns over the years. The three main elements ...

How to Measure your Digital PR Campaign

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important ...

Brands Tackling Social Issues

Consumers take in many considerations leading up to their purchase decisions. According to 5W’s 2020 Consumer Culture Report, some consumers are influenced when a brand aligns with a cause they’re ...

How to Celebrate National Margarita Day

Margaritas may pair best with a tropical beach, or a summer soirée, but why should the drink be banished to only enjoy during warmer days? In fact, the ...

Branding and Public Relations Go Hand-in-Hand

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising ...

Rebranding: How to Change your Brand

Rebranding is a challenging and exciting point in a brand’s lifetime. It signals the beginning of a new chapter for the brand, but if not properly handled, can lead to ...

Art Basel Banana Eater, David Datuna Hires 5WPR

At this year’s Art Basel in Miami, FL, performance artist, David Datuna ate a piece of art by Maurizio Cattelan that was essentially a banana duct-taped to the wall. If that ...