Companies and politicians aren’t the only people who need PR to help them build a reputation for themselves in today’s competitive marketplace. PR can also be a powerful tool for authors who want to share their words of wisdom with the world. Through the right PR promotion campaign, an author can not only attract the attention of their target audience, but also potentially get the attention of other media groups and publications that want to feature the title.

Here are just some of the steps that an author might need to take when they’re thinking of marketing their book with the help of a PR strategy.

Lifestyle PR seeks to demonstrate an understanding of the lifestyle of the target consumer and the relevant products to that lifestyle. With the burden of the global pandemic, things are a little more complicated. Pitching products and services effectively can be challenging. The landscape is dizzying with consumers engaging with different platforms like social media and interactive versions of magazines.

Given below are some of the most important channels for lifestyle PR.

These days, there are billions of people using various social media platforms, which makes social media one of the most important promotional platforms for businesses. Through this channel, companies can receive more consumer engagement, high-quality traffic, and essentially, more sales.

Companies that are able to utilize these types of platforms with smart campaigns can get plenty of benefits in terms of their marketing strategies .

One of the hotspots of influencer marketing these days is the gaming industry, with one of the most followed YouTubers across the world, and the most famous gaming influencer, being PewDiePie. With a following of about 100 million subscribers, he’s worked with brands ranging from Razer to Volvo. 

The influencers in the gaming industry are just as popular and impactful as influencers in beauty, fashion, and fitness. These influencers are gamers that live stream their gameplays to their audiences on different platforms such as Twitch, YouTube, Mixer, and more. Aside from earning through the long hours of gaming live streaming, there’s also a number of different income avenues that gaming influencers can utilize. They range from reviewing games to testing them, as well as working with companies and brands in sponsored collaborations.  

As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s… we face that defines us, it’s how we deal with it.”

Companies that conduct ineffective PR campaigns usually pay a steep price, not to mention bad reputations. Most faux pas are self-inflicted and could have been avoided with some forethought.

Many years ago, one of the currently most successful personal care brands, Old Spice, faced the problem of not appealing to a younger audience. Although back then the company was promoting its products to the older generations of consumers, after assessing emerging market trends, it decided to switch to a younger target audience. However, this was a difficult thing to do , because Old Spice had a reputation as a company that sold products to older people. That meant appealing to a younger target audience was going to take some rebranding, and the brand had to change its image.  It did this successfully with a bold marketing campaign.

To save the brand of Old Spice, the company understood that it had to think big and create a marketing campaign that would grab attention. That’s why Old Spice decided to work with the same marketing professionals that came up with Nike’s own “Just Do It” slogan.

Compared to other sales promotion techniques, product sampling has a lasting impact. Giving away freebies to customers is an effective way of promoting a product. Reactions of customers to free samples can also become components of ads.

Although the campaign ran into the controversy of cultural imperialism, Burger King’s “Whopper Virgins’ had its own degree of success.

For companies that are just starting out, it’s an option to either work on PR efforts on their own, or work with a trusted PR professional. When working on their own, companies should start by asking themselves what the goal of their PR efforts is , what they should be doing to achieve that goal, and how to effectively reach their target audience.

With all of this information put together, companies will be able to create more targeted PR efforts, and narrow down their list of media outlets and journalists to reach out to.