brand voice social media strategy
brand voice social media strategy

Community-minded brands

There are brands that make business decisions for the greater good. For a community-minded brand, it is not just the sales process that is important. These brands are concerned about helping the wider community. They focus on socially conscious activities as much as they focus on employee productivity. They want to improve the quality of life in the communities where they do business. Companies that put resources into community involvement get invaluable returns. Given below are some brands that are making a great impact by working for the greater good.

Johnson & Johnson – Johnson & Johnson is known for its philanthropy and aims to create a healthy planet and a sustainable future. This healthcare company puts in effort for global change. It has engaged students and has even helped thousands of students all over the world to receive surgeries from eye care professionals. They have also provided children with more than 500,000 eyeglasses. They are also trying to bring vision care solutions to countries across Africa and Asia. The organization is also trying to overcome the public health problem of blindness.

There are brands that make business decisions for the greater good. For a...

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mobile marketing public relations
mobile marketing public relations

Limited edition as a marketing strategy

A limited edition always helps to create hype and desire for a brand. Whenever there is scarcity, there will be an increase in demand and the value of a product will increase. That is the main idea while developing limited edition products. A limited edition product also helps to generate interest in a brand and helps it to collaborate with another brand to create something that deviates from the norm. It is a great strategy to attract new customers. Given below are some tips for success with limited edition products.

Focus on the audience

A limited edition always helps to create hype and desire for a brand. Whenever...

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Tips to drive consumer loyalty

A business will not survive without happy customers. Customer loyalty is not only about customer satisfaction, it goes beyond that. It is about overall trust in a brand and how likely a customer is going to repeatedly spend money on the products and services of a brand. If a customer can depend on a brand, they will return to it. A meaningful bond is also important as that helps immensely in customer satisfaction. To gain loyalty and build relationships, a business has to learn a lot about its customers. Given below are strategies that will help a business to gain loyalty.

Reward customers for their loyalty

A business will not survive without happy customers. Customer loyalty is not...

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Marketing Skincare Products on Instagram

Social media plays a very important role in elevating the popularity of skincare brands. For a skincare product to gain followers on Instagram, constant effort and good content are very important. Poorly constructed accounts will not help a business to enhance its presence on Instagram.

Given below are tips to elevate the Instagram profiles of skincare products.

Social media plays a very important role in elevating the popularity of...

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publicity-stunt
publicity-stunt

Complete Guide to PR Stunts

When trying to come up with ideas for a PR stunt, referring to some that have been successful in the past is a good starting point. The more recent they are, the greater the chance that they appeal to today’s audience. In 2017 and 2018, there were some innovative creations in PR that can offer inspiration to companies looking to stage their own stunts. Here are some of them.

There have been a number of companies in the last few years trying to make a name for themselves in digital spaces and grab the attention of the target audience. Given the vast amount of brands that are trying to compete for the attention of audiences all over the world, the market has become more and more crowded. To effectively reach audiences, some of the companies inside and outside of the ice cream space decided to pull some interesting publicity stunts.

A PR or publicity stunt is a large and coordinated professional or amateur...

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Cannabis Tech Public Relations Strategy

The cannabis industry is constantly changing and while there are many things that are pushing the movement forward when it comes to state-specific laws, there are still plenty of gray areas.

However, no matter which way someone looks at the market, the cannabis industry, which includes cannabidiol (CBD) products, has been getting increasingly popular.

The cannabis industry is constantly changing and while there are many things...

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Brands and the Metaverse

While companies are trying to find new ways to engage with their audiences in virtual spaces, such as  in the metaverse, they should take note that many consumers have uncertain and vague opinions about the metaverse.

A very small percentage of people have stated they’re very familiar with the metaverse, or that they’re able to understand it and correctly describe it to other people.

While companies are trying to find new ways to engage with their audiences in...

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How to Create an Influencer Campaign Brief

Most of the time these days, the word influencer gets thrown around and is generally perceived as an easy way for companies to improve their promotional campaigns. However, that’s not quite the case. All influencer campaigns require research and community building beforehand, as well as figuring out who are the right influencers that companies can work with.

Businesses that are looking to connect with their target audience in an authentic and genuine way can work with influencers on promotional campaigns to help make those connections easier. However, when developing an influencer campaign, it’s important that businesses also create their campaign brief with certain essential elements.

Most of the time these days, the word influencer gets thrown around and is...

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Branding