Public relations for home and housewares brands is all about positioning products at the cross-section of functional and trendy. Style, creativity, and practicality are all essential components that consumers are looking for. They’re also looking for brands that set themselves apart through exceptional marketing and home and housewares public relations efforts.
Read on to discover four of the top home and housewares brands in the industry and learn what about their PR works.
Instagram is a huge platform for all home and housewares companies, and HomeGoods’s Instagram feed is a great example of how a home furnishing store can represent themselves as fun, accessible, and creative. They frequently feature customer images either shopping in their stores or enjoying their latest HomeGoods buy at home. Their #GoFinding tags give customers a chance to be featured on their page, which has over three million followers.
Chantal, a kitchen supply outlet and manufacturer, is best known for their finely made, colorful tea kettles. Established in 1971, the company was the first to bring dramatic colors and stay cool handles to the marketplace. Today, they continue their sophisticated brand voice through their slogan: “Performs. Beautifully.” One of the best parts of their website is their Product Videos page, which gives customers delicious recipes that put their cookware to use!
An American home appliance brand, KitchenAid has become synonymous with the stand mixers they sell. How did they manage to stay relevant and maintain their spot as the highest quality, most well regarded stand mixer in the kitchen industry? Through innovation, continuous updated models, and personalized features on their website.
KitchenAid Stories, created by the KitchenAid PR team, is a page that shares personal, emotional stories from real users of KitchenAid products. One article recently featured a Brooklyn pizzeria fighting to stay in business through COVID-19. The Stories give back to the community of KitchenAid users and instantly make the brand more inclusive and successful.
Boca Do Lobo
If a company is seeking tips on luxury home PR, look no further than Boca Do Lobo. This high-end furniture company has created a website that represents every aspect of their brand, from contemporarily designed homes around the world to lifestyle articles in which they have been featured to information on their physical showrooms.
The Press Room section of their website is particularly impressive. They feature sections on Design Agendas, Projects, Products, Interviews, and their Press Kit. They share Boca Do Lobo’s accolades from the likes of Forbes, Elle Decor, Marie Clair, and Architectural Digest. Their Press Kit, which tells influencers and content creators all they need to know about the Boca brand, is protected by an email form and therefore acts as a lead generation tool as well.
Work With Experts in Home and Housewares PR
Choosing the right agency to partner with can make a big impact. 5WPR, named PR agency of the year by American Business Awards, has worked with notable home PR, lifestyle, and culinary brands such as Veridesk, All-Clad, and Brooklyn Bedding.
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