For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident.
A general principle when dealing with a matter of public health and safety is to be proactive. You never want a situation where potential harm could have been avoided, if only we had been more proactive and forthcoming with what you knew. Anyone right now will understand and accept an employee that could be potentially be infected with the virus, and that might have come into contact with others. What the public will not accept is if you knew this information and did not share it, or if you weren’t fully prepared.
With that in mind, we wanted to offer some best practices and considerations.
Crisis Communications Plan
- Develop relevant internal & external messaging pre-crisis and templates for post-crisis
- Identify your crisis team’s assignments and roles
- Compile a list of key team member contacts
- Perform a media audit and update the contact list
- Decide on a preferred vendor list
- Outline a digital communications plan comprehensive of best practices and guidelines
Crisis PR Team Internal Process needed for:
- Engaging Media during Crisis
- Staff Responsibilities in a Crisis
- Internal Protocol
- Crisis Team and Communication Channels
For more information on 5WPR’s crisis communications services contact us at info@5wpr.com
Beyond the Booth: How Influencers Helped Brands Stand Out in a Sea of Sameness at IFA 2025
IFA Berlin has just wrapped and 1,900 exhibitors from 49 countries flooded Messe Berlin with...
5WPR at IFA Berlin 2025: Where AI, Robotics, and Smart Living Take Center Stage
IFA Berlin 2025 reaffirmed its role as one of the most influential showcases in the global...
5WPR at HUE Affair 2025: Celebrating Culture and Innovation in Beauty
This month, 5WPR had the opportunity to attend HUE Affair 2025 at New York City's Metropolitan...