⚡️ Sept + Oct 2023 Newsletter: What’s Up with Gen Z!? ⚡️

Here’s what you need to know what know about the most trend-obsessed generation in history: 

Gen Z Slang is actually pretty spot on, check out some of their word creations!

Delulu - Short for “delusional” but used flippantly or often times when someone is acting a bit crazy.
Brain isn’t braining - When your brain simply does not want to work as it should.
Nyming - Short for the word “acronyming”, this is when you would acronym a phrase instead of typing it out. An example would be instead of saying “trying to think,” you would say “TTT” instead.

Gen Z’ers aren’t alone in their love for TikTok, but here are some of the TikTok Trends on the Rise thanks to their viewing patterns and behavior…

“Me and the Devil” - Music first, then show themselves and then something that is their “devil”, aka a bad habit, something they’re addicted to.
“Call me crazy if you want but I’ve never liked store bought pesto” - Users tell a crazy story in their life by stitching the beginning of a viral video which starts with “call me crazy if you want but I’ve never liked store bought pesto” and respond by saying a version of “oh wow, that’s crazy, but one time…” and then launch into their own story, which is now also referred to as a “crazy pesto story”.

Celebrity Drama & News isn’t specific to Gen Z, but they sure love theirs!

Sophie Turner has moved on from Joe Jonas - Sophie Turner was seen kissing British Aristocrat Peregrine Pearson while in Paris amidst the recent divorce drama between her and soon-to-be-ex-husband Joe Jonas.
Mean Girls cast reunites for a Walmart Black Friday ad - Lindsay Lohan, Amanda Seyfried, Lacey Chabert, and more from the beloved 2004 chick flick reunited in a Mean Girls themed Black Friday ad for Walmart.
Ruby Barker from Bridgerton Had Psychotic Breaks Due to the Show and Calls Out Netflix For Lack of Support - During and after the filming of Bridgerton, actress Ruby Barker was hospitalized due to psychotic breaks. Netflix and Shondaland offered no support and kept these incidents quiet so as not to damage the show before it premiered.
Will & Jada Smith Have Been Secretly Separated Since 2016 - Jada Pinkett Smith has revealed the truth about her relationship with Will Smith in her new memoir “Worthy.” The couple has been living completely separate lives since 2016 but are still legally married and not heading for divorce anytime soon.
Kendall Jenner & Hailey Bieber Are First to Wear Kylie Jenner’s New Brand Out - Kylie Jenner is launching her own fashion brand, Khy, and has her celeb friends and family wearing her black leather pieces out as her unofficial ambassadors.

What are some of the cultural things they love? Here are their Trending TV Shows, Movies, Music, Restaurants, Fashion Styles, Beauty Hacks & More.

Music:
- 1989 (Taylor’s Version) - the re-recording of Taylor’s 2014 album is finally here and everyone is talking about it…talk about trending songs!
Beauty Trends We Love:
- Blueberry Milk Nails - Stylized way of saying “light blue nails”. Celebs, social-media influencers, and content creators all over are obsessed with this latest nail trend.
- Cherry Mocha Nails - A deep burgundy red/brown shade, this is the IT color for fall!
Fashion Styles We’re Repping:
- Ballet Flats - If you haven’t already hopped on this trend, do it now. You can dress them up or down, and this trend isn’t going anywhere anytime soon.
- Motorcycle Boots - These are the IT boots for fall. Pair them with jeans, pants, a skirt, etc. to complete your perfect fall outfit.
- Red Leather Jackets - A fall necessity that not only changes the energy of an outfit, but serves as a versatile piece in your wardrobe!
Nightlife:

Paul’s Cocktail Lounge - A swanky cocktail lounge in Tribeca known for its ornate interior and celeb guests.
Socialista - Cool, cuban-inspired spot in SoHo known for its chill and unique night time atmosphere.
The Box - An exclusive and secretive club that is known to be a not-so-typical cabaret.
Binge-Worthy TV Shows:
- Love Is Blind Season 5 - This may be the messiest season yet of the beloved Netflix dating show, which features a social experiment where single men and women look for love and get engaged all before meeting in person.
- Beckham - Another binge-worthy tv show, this four-part documentary series with never-before-seen footage follows David Beckham's meteoric rise from humble beginnings to global football stardom.
- American Horror Story Season 12 - The newest season of this anthology series features Emma Roberts and Kim Kardashian as the main characters in a story about a woman who is desperate to get pregnant but believes somebody is sabotaging her.
- Bachelor in Paradise - The Bachelor/Bachelorette spinoff show is back! Season 9 shows previous contestants in the franchise dating each other on the Bachelor in Paradise beach to finally find love.
- The Golden Bachelor - A new addition to The Bachelor/Bachelorette franchise, The Golden Bachelor follows 72-year-old widower Gerry as he tries to find love again.