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5WPR News · Published November 14, 2023

Ronn Torossian
Founder & Chairman, 5W

Gen Z Trends: Sept & Oct 2023

gen z trends and insights for 2023
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Here’s what you need to know what know about the most trend-obsessed generation in history:  

Gen Z Slang 

Gen Z Slang is actually pretty spot on, check out some of their word creations!

  • Delulu - Short for “delusional” but used flippantly or often times when someone is acting a bit crazy.
  • Brain isn’t braining - When your brain simply does not want to work as it should.
  • Nyming - Short for the word “acronyming”, this is when you would acronym a phrase instead of typing it out. An example would be instead of saying “trying to think,” you would say “TTT” instead.

TikTok Trends on the Rise 📱

Gen Z’ers aren’t alone in their love for TikTok, but here are some of the TikTok Trends on the Rise thanks to their viewing patterns and behavior… 

  • “Me and the Devil” - Music first, then show themselves and then something that is their “devil”, aka a bad habit, something they’re addicted to.
  •  “Call me crazy if you want but I’ve never liked store bought pesto” - Users tell a crazy story in their life by stitching the beginning of a viral video which starts with “call me crazy if you  want but I’ve never liked store bought pesto” and respond by saying a version of “oh wow, that’s crazy, but one time…” and then launch into their own story, which is now also referred to as a “crazy pesto story”.

Celebrity Drama & News ⭐️ 

Celebrity Drama & News isn’t specific to Gen Z, but they sure love theirs!

Trending TV Shows, Movies, Music, Restaurants, Fashion Styles, Beauty Hacks & More 🤩 

What are some of the cultural things they love? Here are their Trending TV Shows, Movies, Music, Restaurants, Fashion Styles, Beauty Hacks & More.

  • Music:
    • 1989 (Taylor’s Version) - the re-recording of Taylor’s 2014 album is finally here and everyone is talking about it…talk about trending songs!
  • Beauty Trends We Love: 
  • Fashion Styles We’re Repping:
    • Ballet Flats - If you haven’t already hopped on this trend, do it now. You can dress them up or down, and this trend isn’t going anywhere anytime soon.
    • Motorcycle Boots - These are the IT boots for fall. Pair them with jeans, pants, a skirt, etc. to complete your perfect fall outfit.
    • Red Leather Jackets- A fall necessity that not only changes the energy of an outfit, but serves as a versatile piece in your wardrobe! 
  • Nightlife: 
  • Paul’s Cocktail Lounge - A swanky cocktail lounge in Tribeca known for its ornate interior and celeb guests. 
  • Socialista - Cool, cuban-inspired spot in SoHo known for its chill and unique night time atmosphere.
  • The Box - An exclusive and secretive club that is known to be a not-so-typical cabaret. 
  • Binge-Worthy TV Shows:
    • Love Is Blind Season 5 - This may be the messiest season yet of the beloved Netflix dating show, which features a social experiment where single men and women look for love and get engaged all before meeting in person.
    • Beckham - Another binge-worthy tv show, this four-part documentary series with never-before-seen footage follows David Beckham's meteoric rise from humble beginnings to global football stardom.
    • American Horror Story Season 12 - The newest season of this anthology series features Emma Roberts and Kim Kardashian as the main characters in a story about a woman who is desperate to get pregnant but believes somebody is sabotaging her.
    • Bachelor in Paradise - The Bachelor/Bachelorette spinoff show is back! Season 9 shows previous contestants in the franchise dating each other on the Bachelor in Paradise beach to finally find love.
    • The Golden Bachelor - A new addition to The Bachelor/Bachelorette franchise, The Golden Bachelor follows 72-year-old widower Gerry as he tries to find love again.
Ronn Torossian

Written by

Ronn Torossian

Ronn Torossian is Founder and Chairman of 5W , the AI Communications Firm. He founded 5W in 2003 and built it into one of the largest independent public relations and digital marketing firms in the United States, with senior practitioners serving corporate communications , consumer brands , technology , financial services , health and wellness , beauty , gaming , crisis communications , and public affairs . Under his leadership, 5W defined AI Communications, building brand authority across ChatGPT , Claude , Perplexity , Gemini , and Google AI Overviews, alongside earned media, digital, GEO, and influencer channels. Industry Recognition 5W has been recognized as a top U.S. PR agency by O’Dwyer’s , Agency of the Year in the American Business Awards , Grand Stevie Most Honored PR Agency, a Ragan Top Place to Work in Communications 2026, Digiday WorkLife Employer of the Year, and a PRovoke Top 50 Global PR Agency. Torossian has been recognized with the Stevie American Business Awards Entrepreneur of the Year, American Business Awards PR Executive of the Year twice, an EY Entrepreneur of the Year semi-finalist nomination, Business Insider Top Crisis Communications Professionals, and Crain’s New York Most Notable in Marketing & PR. Research Franchise 5W’s research franchise has become an industry reference for measuring brand visibility inside AI-generated answers, including the AI Visibility Index Series , The GEO Reckoning , The Missing Rung Report, and the 5W AI Power User Study , which identified a 99-point AI favorability gap. Crisis Communications Torossian is one of the world’s foremost crisis communications experts. He has counseled blue chip companies, public company boards, founders, and public figures through ransomware incidents, data breaches, regulatory investigations, high-stakes litigation, activist investors, product recalls, and reputational crises. He has taught crisis communications at Harvard University . Media & Commentary Torossian appears on CNN and CNBC . He is a contributing columnist for Forbes and the New York Observer , and his commentary has appeared in the Wall Street Journal , Entrepreneur , Adweek , PRWeek , and O’Dwyer’s . Published Work Torossian is the author of For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations , now in its second edition and used in university and graduate communications programs. Owner and Publisher, Everything-PR Network Torossian is owner and publisher of the Everything-PR Network , an independent intelligence platform covering public relations, marketing, AI communications, and adjacent industries across 30 publications. Everything-PR is editorially independent from 5W, with published editorial standards and ethics standards . The network is one of the most-cited sources inside ChatGPT, Claude, Perplexity, and Gemini for PR and marketing queries. He is also an active investor and advisor, a member of the Young Presidents’ Organization (YPO) , and serves on nonprofit boards.

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