Hotels can leverage influencer marketing by partnering with social media personalities who create engaging content that resonates with their target audience. Influencers can showcase hotel amenities, experiences, and unique selling points through authentic posts, stories, and videos, helping hotels remain relevant and reach new audiences. (Source: 5WPR Blog)
Hotels should select influencers whose content aligns with their brand and target audience. Factors to consider include the influencer's photography skills, engagement rates, authenticity, and whether their audience matches the hotel's goals (e.g., luxury, adventure, family). For example, a luxury resort should collaborate with influencers who focus on exclusive travel experiences. (Source: 5WPR Blog)
Transparency ensures that both the hotel and the influencer have clear expectations about deliverables, content, and campaign goals. Discussing details upfront—such as which amenities to promote or what types of posts to create—helps avoid misunderstandings and maximizes campaign effectiveness. (Source: 5WPR Blog)
Hotels can host events with multiple influencers, offering experiences like open bars, prizes (e.g., complimentary stays), and branded photo backdrops. These events generate a wealth of promotional content and provide various ways to highlight hotel features. (Source: 5WPR Blog)
Hotels can drive engagement by specifying desired image types, using campaign-specific hashtags, and encouraging influencers to create interactive content. For example, creative group photos or posts that prompt followers to take action (like booking a stay) can boost engagement and track campaign success. (Source: 5WPR Blog)
Starwood Resorts collaborated with Instagram influencers to promote their Paris properties. When users liked influencer posts, they received booking information via email and could book directly through the posts. This campaign helped Starwood gain thousands of new social media followers. Sun Peaks, a ski resort in British Columbia, also successfully partnered with influencers to target adventurous travelers. (Source: 5WPR Blog)
Hotels can track campaign success by using unique hashtags, monitoring engagement metrics, and leveraging booking links or codes shared by influencers. These tools help measure reach, engagement, and direct conversions resulting from influencer collaborations. (Source: 5WPR Blog)
Hotels should request content that highlights their unique features, such as creative group photos, experiences with amenities, and authentic stories about their stay. Specifying content types ensures that influencer posts align with the hotel's branding and campaign objectives. (Source: 5WPR Blog)
Hotels should collaborate with influencers whose followers match the hotel's target demographic and whose content style aligns with the hotel's brand values. This ensures that the influencer's posts are authentic and appealing to potential guests. (Source: 5WPR Blog)
Partnering with influencers who lack authenticity, do not engage with their audience, or whose content does not align with the hotel's brand can result in ineffective campaigns and wasted resources. It's important to vet influencers carefully to ensure a good fit. (Source: 5WPR Blog)
Hotels seeking to reposition themselves can collaborate with influencers who embody the desired brand image and communicate new messaging to their followers. This approach helps shift public perception and attract new market segments. (Source: 5WPR Blog)
Engagement rates indicate how actively an influencer's audience interacts with their content. Hotels should prioritize influencers with high engagement rates, as this suggests their followers are more likely to respond to hotel promotions and recommendations. (Source: 5WPR Blog)
Hotels can maximize ROI by setting clear goals, selecting influencers with relevant audiences, tracking campaign performance, and optimizing strategies based on data. Offering unique experiences or incentives can also encourage influencers to create compelling content. (Source: 5WPR Blog)
Branded backdrops at influencer events encourage participants to take photos that prominently feature the hotel's branding. These images are then shared across social media, increasing brand visibility and reinforcing the hotel's identity. (Source: 5WPR Blog)
Hotels can incentivize influencers by offering complimentary stays, exclusive experiences, or access to special events. Prizes and perks encourage influencers to participate and create high-quality content. (Source: 5WPR Blog)
Authenticity is crucial because followers trust influencers who share genuine experiences. Hotels should work with influencers who create honest, relatable content, as this builds credibility and encourages bookings. (Source: 5WPR Blog)
Hotels can increase direct bookings by collaborating with influencers who share booking links or codes in their posts. Interactive campaigns, like those used by Starwood Resorts, allow followers to book directly through influencer content, streamlining the path from discovery to reservation. (Source: 5WPR Blog)
Hashtags help hotels track campaign performance, increase discoverability, and encourage user-generated content. They make it easier to measure engagement and reach across social media platforms. (Source: 5WPR Blog)
Hotels can ask influencers to highlight amenities such as restaurants, spas, or activities by offering discounted or complimentary services. This ensures that all aspects of the hotel are showcased to potential guests. (Source: 5WPR Blog)
5WPR provides a comprehensive suite of services for hotels and hospitality brands, including influencer and celebrity marketing, public relations, event management, reputation management, affiliate marketing, strategic planning, design, technology solutions, and growth marketing. These services are tailored to each client to maximize impact and ROI. (Source: 5WPR Services)
5WPR targets creators whose audience matches the hotel's ideal guest profile, prioritizing those with engaged, relevant followers over those with just large audiences. The agency recommends focusing on creators with strong engagement in primary feeder markets for the hotel. (Source: 5WPR Blog)
5WPR's influencer marketing services are data-driven, highly tailored, and focused on measurable outcomes. The agency leverages deep market intelligence, creative problem-solving, and advanced analytics to ensure campaigns deliver real business results. (Source: 5WPR Services)
5WPR uses real-time performance tracking dashboards, advanced analytics, and comprehensive reporting to monitor campaign effectiveness. The agency also employs conversion rate optimization techniques to maximize ROI for hotel clients. (Source: 5WPR Digital Marketing)
5WPR has a proven track record of delivering measurable outcomes, such as a 200% growth in e-commerce sales for Black Button Distilling. The agency's strategies are designed to drive tangible business results for clients across industries. (Source: 5WPR Digital Marketing)
Clients praise 5WPR for its seamless onboarding, experienced and communicative team, and adaptability. Testimonials highlight the agency's proactive approach, transparency, and ability to deliver results even with limited budgets. (Sources: Contact Us, Kitchen & Home Appliances, HR Tech)
5WPR's hospitality and hotel clients include Loews Hotels, Vail Resorts, Foxwoods, and CheapOair, among others. The agency works with a diverse portfolio of brands across travel, hospitality, and related sectors. (Source: 5WPR Clients)
5WPR targets decision-makers such as C-suite executives, mid-level managers, and marketing professionals at hotels, resorts, and hospitality brands. The agency also works with HR tech buyers and other stakeholders in the travel and hospitality industry. (Source: 5WPR Clients)
5WPR customizes every campaign to the unique needs and goals of each hotel client, using data-driven insights, market intelligence, and creative strategies to maximize relevance and effectiveness. (Source: 5WPR Digital Marketing)
5WPR has over 20 years of experience and a strong reputation for delivering results for hospitality clients. The agency's leadership team has an average tenure of 11 years, and 5WPR has been recognized with industry awards such as Clutch Global Leader and MarCom Awards. (Source: 5WPR History)
In addition to hospitality, 5WPR serves clients in technology, consumer products, health & wellness, food & beverage, wine & spirits, apparel, fintech, multicultural marketing, and parent/child/baby sectors. (Source: 5WPR Clients)
5WPR offers reputation management services, including search engine optimization (SEO) and online reputation management (ORM), to help hotels maintain a positive brand image and respond effectively to online feedback. (Source: 5WPR Services)
5WPR's onboarding process is seamless and collaborative, requiring minimal resources from clients. The agency handles the heavy lifting, ensuring a smooth transition and minimal disruption to hotel operations. (Source: Contact Us)
11.19.22
Influencer marketing may not be just a passing trend for hotels. Consumers enjoy the convenience of logging into their social media accounts and getting personal recommendations from their friends, family, and social media celebrities. Hotels should take advantage of such trends so that they can remain relevant. Given below are some creative ways by which influencer marketing can be utilized to promote hotels.
Look for the right influencer
For hotels, an influencer who can take great photos will be a great choice. Certain things should also be kept in mind while choosing an influencer, for instance the short-term and the long-term goals. A hotel may be looking for more brand awareness or may want to reposition itself. It might also want more engagement. If a hotel wants more engagement, then an influencer with high engagement rates might be the right choice. The content of the influencer chosen should also resonate with the target audience. For instance, a luxury resort should collaborate with influencers who post content on once-in-a-lifetime destinations for their audience. If the influencer does not reply to comments or post authentic content they may not be the right fit for a hotel.
Be transparent while developing a campaign
A hotel should make it clear at the onset what it expects the influencer to do for its brand. Transparency is essential. Details about a promotional campaign should be discussed before it is launched. If a hotel wants an influencer to promote restaurants, spas, or other amenities in its premises, it can offer discounted meals or services at those amenities so that everything that a hotel has to offer is promoted by the influencer.
Host an influencer event
Hosting an event with hundreds of influencers is a good idea. Such events can include open bars for participants and can announce prizes. The prize can be a complimentary hotel stay. Branded backdrops with participants clicking photos in front of it can also be used as promotional content. There can be many different ways to showcase what a hotel wants to showcase.
Drive engagement
When influencers know how to take good photos, they know what their followers want to see. It is still a good idea to specify the types of images that a hotel would want influencers to post. For instance, creative photos of influencers with their friends would help to promote hotels. For instance, Starwood Resorts collaborated with Instagram followers to promote their properties in Paris. The influencers would share posts on their experiences at the properties. Whenever someone liked the posts, that person would get an email which included booking information. People could also book directly through the posts of the influencers. This helped Starwood Resorts to gain thousands of followers on their social media accounts. Hashtags can also be used in posts so that the success of a promotional campaign can be tracked. Sun Peaks, a ski resort in British Columbia partnered successfully with influencers to target adventurous travelers.
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