Glossary / Agentic Commerce

Product Feed (Agent Feed)

An agent product feed is a structured file of a merchant's catalog — titles, descriptions, pricing, availability, images, and eligibility flags — submitted in a machine-readable format so AI agents can surface and transact products accurately.

The agent feed is the catalog-level input to agent discovery. It tells an AI agent what a merchant sells, what is in stock, and what it costs. Feeds are typically compressed, structured files updated on a regular cadence, with defined fields and character limits for titles and descriptions.

Stale or incomplete feeds suppress visibility. An agent will not recommend a product it cannot confirm is available at a stated price. Feed quality is now a direct input to revenue — not a back-office task.

FAQ

What is an agent product feed?

It is a structured, machine-readable file of a merchant's catalog that AI agents use to surface and transact products.

Why does feed quality matter?

Agents will not recommend products they cannot confirm. Stale or incomplete feeds directly suppress a brand's agentic-commerce visibility.

Related: Agent-Readable Content | Agent Discovery | Agent Shelf | Agent Manifest

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