On-Page SEO

Key Elements

Title tag: the page's headline in search results — include the primary keyword, keep it under 60 characters. Meta description: the summary snippet — compelling copy that earns the click, under 160 characters. Heading hierarchy: one H1 per page with the primary keyword, H2s and H3s for supporting topics. Content quality: comprehensive, original, entity-rich content that fully answers the user's query. Internal links: connections to related pages that help search engines understand site structure. URL structure: clean, descriptive slugs with keywords — not parameter strings. Image optimization: descriptive alt text, compressed file sizes, next-gen formats.

Schema Markup

Structured data — Article schema, FAQPage schema, Organization schema — helps search engines and AI engines understand page content. It's both an SEO and a GEO tactic.

On-Page SEO and AI Retrieval

On-page SEO best practices — clear headings, structured content, entity-rich language, proper schema — are also the best practices for AI retrieval. A well-optimized page ranks in Google and gets cited by ChatGPT.