The Brooklyn Tech Expo brought together founders, engineers, and marketers to explore what’s next at the intersection of innovation, entrepreneurship, and artificial intelligence. Across panels and keynotes, one theme stood out: the future of technology depends as much on human curiosity as it does on machine intelligence. From helping traditional industries embrace generative AI to redefining the role of creative thinking in a data-driven world, the event highlighted how progress comes from pairing technological precision with human perspective. 

In his session, Yehoyada Mandeel, CEO of Marzipan Tech, discussed how established industries are finally catching up to the generative AI revolution. His message was clear: companies that missed the early digital transformation boom can’t afford to repeat history. 

Advertising Week New York 2025 brought together marketers, brand leaders, and innovators to explore the future of influence, purpose, and performance. Across packed rooms and buzzing hallways, one theme emerged: the next evolution of advertising isn’t just about reach; it’s about resonance. From purpose-driven storytelling to retail media ecosystems and AI-fueled creativity, this year’s panels underscored a clear shift. Advertising is becoming both more accountable and more human. Below are a few takeaways from the 5WPR team’s time at the conference. 

Even with a line around the block, “The Power of Purpose” set the tone for the week. Moderated by Ross Martin, co-Founder and President of Known, and Rita Ferro, President of Disney Global Advertising, the session celebrated the upcoming 75th anniversary of the AAF’s Advertising Hall of Fame and the legends who have shaped the industry through purpose. 

A digital marketing audit provides a systematic way to assess your online marketing efforts and identify opportunities for improvement. Marketing professionals who conduct regular audits gain valuable insights into their campaigns’ performance, audience engagement, and return on investment. According to a 2023 study by Gartner, companies that perform quarterly digital marketing audits see an average 24% increase in marketing ROI compared to those that don’t maintain regular assessment schedules. This comprehensive guide will walk you through the essential steps of conducting an effective digital marketing audit, from analyzing website metrics to evaluating social media performance and uncovering strategic gaps.

Before diving into data analysis, establish specific objectives for your audit. Your goals should align with broader business objectives and provide clear direction for the evaluation process. According to HubSpot’s 2023 State of Marketing Report, 67% of companies that set measurable marketing goals achieved their revenue targets, compared to just 41% of those without defined objectives.

Public relations professionals in healthcare technology face a unique challenge: building trust around data privacy while promoting innovative digital health solutions. Recent high-profile data breaches and growing public awareness of data rights have made patients more concerned than ever about how their sensitive health information is collected, stored, and used. According to a 2023 Harvard Business Review study, 76% of patients say data privacy impacts their choice of healthcare providers and digital health tools. For health tech companies, effective PR strategies that address these concerns head-on are essential for market success and long-term sustainability.

Healthcare organizations manage vast amounts of sensitive patient data, from medical histories to genetic information. The digitization of health records and rise of remote care technologies have created new privacy risks and regulatory requirements. A 2023 report from the Department of Health and Human Services shows that healthcare data breaches affected over 50 million patient records in 2022 alone.

Media relationships make or break a company’s public image, especially during challenging times. Public relations professionals who take time to build authentic connections with journalists and media outlets position their organizations for more balanced coverage and faster response times when issues arise. Research from Muck Rack shows that 91% of journalists prefer working with PR contacts they already know and trust. This strategic investment in relationship-building acts as a protective shield, giving organizations better access to tell their side of the story and maintain their reputation when faced with potential crises.

Building strong media relationships requires understanding how journalists work and what they need to do their jobs effectively. Journalists face intense pressure to produce accurate, engaging stories under tight deadlines while competing with a 24/7 news cycle. They receive hundreds of pitches daily, making it critical for PR professionals to stand out by providing real value.

Marketing events offer fitness and wellness studios powerful opportunities to connect with potential clients, build community, and grow their businesses. From in-person fitness expos to virtual wellness workshops, strategic event marketing helps studios stand out in competitive markets while creating meaningful experiences that convert attendees into loyal members. The most successful studios combine multiple event formats, strong promotional tactics, and targeted follow-up strategies to maximize their marketing impact and return on investment.

Fitness expos require careful planning and execution to deliver results. Start by defining clear goals – whether attracting new members, launching programs, or building brand awareness. Choose venues that match your target audience size and provide adequate space for demonstrations, vendor booths, and social interaction.

Gaming has become the world’s most profitable entertainment sector, with over 3.2 billion players globally spending $217.9 billion in 2023. This massive audience presents unique opportunities for brands to connect through targeted advertising and strategic partnerships. PR professionals working in gaming and AdTech face distinct challenges in reaching these audiences authentically, as traditional marketing approaches often fall flat with gaming communities. The intersection of AdTech and gaming demands sophisticated PR strategies that respect player experiences while delivering measurable results for brands.

In-game advertising succeeds when it adds value to the player experience rather than interrupting it. Brands like BMW and Louis Vuitton have mastered this approach by creating limited-edition character skins and virtual items that players actively seek out. These integrations feel natural within the game world and create positive brand associations.