Attribution of AI Visibility to PR Activities

Written by

Robyn Ungar

Robyn Ungar has more than twenty-three years of senior public relations and communications experience and is a highly regarded marketing specialist and brand strategist. She has been a key communications campaign creator for many blockbuster consumer health & wellness lifestyle brands, integrating marketing, sales, and corporate brand strategies. Robyn has developed and executed strong strategic and holistic brand platforms weaving traditional media, social and digital media, top-tier influencers, and professional and celebrity experts on behalf of clients. Robyn has been instrumental in creating and managing campaigns for global blockbuster brands including Ocean Spray, TB12, Monistat, e.p.t., Ortho Tri-Cyclen Lo, Retin-A-Micro, Renova, OrthoNeutrogena Dermatologics, WeightWatchers, Natrelle Breast Implants - Allergan Aesthetics, Lansinoh, Viactiv, Earth's Best, Talkspace, NOCD, Paxil-CR, Anacin, Imitrex, Newton Living, and more. As a strategic brand specialist, Robyn ensures "The Big Picture" always includes an insightful and consistent approach to press placements, both product, expert, and general feature storytelling moments. In addition to ensuring brands have an integrated communications platform achieving impactful conversions via target audience saturation across multimedia channels. All to drive quality engagement, awareness, and uptake of a company / brand. Robyn is constantly looking for new ways to build brand reputation and recognition in a strategic and streamlined approach, always staying ahead of the competition, and looking out for the brand's bottom line, while differentiating in the category and industry at large. Her long-term brand partners, celebrity, press, and influencer relationships, in addition to her business acumen, have created much success for her clients internationally.