How Beauty Brands Will Win in 2019
By Alise Edgcomb, Vice President, Beauty & Wellness If 2018 taught us anything, it was to toss the template. Natural hair and pink hair, naked skin and 90’s glitter, ingestible beauty ...
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Campaign Recap: Indie Beauty Expo 2018
As a top independently-owned agency in the Beauty Communications space, it’s no surprise that the 5W team is obsessed with all things beauty. Nothing gets us buzzing like uncovering a ...
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5W Knows Men’s Grooming
5W’s Beauty and Grooming practice understands what it takes to catapult indie as well as established men’s brands in the ever-evolving grooming & styling categories. Creating meaningful content through top ...
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Five PR Tips for Fashion Brands
Whether they’re backed by an Italian millionaire or an American trying to pay for college, all fashion brands have one thing in common: they want to help make their customers ...
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5WPR Named 2016 Gold SABRE Finalist!
On Monday, the Holmes Report released the finalists for its 2016 SABRE Awards, honoring agencies for Superior Achievements in Branding, Reputation and Engagement. We are thrilled that 5WPR has been named ...
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Getting Trendy with Fashion PR
For the chic and trendy public relations specialist, fashion PR can seem like the calling of a lifetime. However, for those with no special interest in the world of fashion ...
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Rowenta Beauty & 5WPR: Pretty Perfect Partners
When it comes to Beauty PR and Hair Care, 5W and Rowenta Beauty Prove to be Pretty Perfect Partners Thanks to top-tier clients and successful campaigns, 5WPR has become an ...
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Hollywood Hashtaggers Infographic: Celebrity Moms and Personal Branding on Twitter
The days of hiding in the shadows are over for the modern day celebrity. In order to stay relevant and gain continued popularity these Hollywood stars need to perform to ...