5 Great Girl-power PR campaigns you may have forgotten
The past two decades have seen a world of change in the public relations industry, not least due to the pivotal role social media has come to play in the way firm’s connect with their customer base. One thing that remains the same, however, is a dedication to empowering women and girls the world over using the PR toolkit.
Here are five world-changing campaigns you might have forgotten about:
The past two decades have seen a world of change in the public relations...
Five Ways to Spot a Flaky Influencer
The rise of the Influencer cannot be overstated, and Influencer Marketing can be your firm’s best secret weapon. Still, as with any industry, the world of influencers is not immune to fraudsters. Here’s five ways to tell if your future Influencer is really more of a follower.
Commit this formula to memory:
The rise of the Influencer cannot be overstated, and Influencer Marketing can...
Defining Your Online Brand
Building a brand is no easy task. A lot of people assume that their brand is just a logo or a specific selection of colors, but the truth is that there’s so much more to it than that. A brand is actually a company’s reputation – the things that people think about them, and the image that they have both online and offline. In today’s digital world, every company has a brand whether they like it or not. A world of review forums and social media channels means that there’s a constant conversation happening about today’s businesses, and the only way firms can set themselves up for success is to take control of their brand image. Here’s how groups can define their brand in 2018.
The first step in effectively defining a brand, is figuring out what people are already saying about the company in question. Unless a business is brand-new, it probably already has some reviews and information lingering online. Conducting a quick google search and using social media listening tools can allow companies to find out what people are saying about their organization, and whether public perception fits with their image goals.
Building a brand is no easy task. A lot of people assume that their brand is...
Using PR to Build your Brand
For companies looking to build their brand, there’s no better tool than a solid PR strategy. The right plan can help to nurture new leads, facilitate rapid growth and improve an organization’s reputation both online and off. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool.
As the world of marketing continues to evolve, the strategies available to modern firms are sure to grow and transform. However, for 2018, the following tactics could have the best results.
For companies looking to build their brand, there's no better tool than a solid...
Why the WWE is a Multigenerational PR Success Story
As World Wrestling Entertainment comes off yet another successful pay per view event, Money in the Bank, there are rumblings in the media that this successful entertainment company is considering a brand consolidation. Industry watchers believe the brand can no longer support two different weekly shows, Raw and Smackdown, as well as a host of programs for subscribers to its streaming service.
Those making this assumption point to a recent announcement that the WWE will no longer host single-branded pay-per-view events. Going forward, Superstars from both the Raw and Smackdown rosters will be together in every PPV event. While this is a return to what the WWE did in its 1980s and 90s heyday, some are saying the consolidation rumors, if true, are a sign that the WWE is struggling to hold its audience.
As World Wrestling Entertainment comes off yet another successful pay per view...
5 Ways PR Can Maximize Your Next Marketing Move
Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. Each is a 180-degree perspective falling short of its full potential.
It’s important to remember that journalists and influencers don’t serve a brand’s business objective, they serve their readers. Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively.
By Alise, Associate Vice President, Beauty & Wellness The best approach to...
All Hotels Need a PR Plan
Whether a hotel is small, inexpensive, luxury, a resort, near a national park, or something else, travel PR should be a primary concern for any destination. For all types of hotels and whether or not a travel PR agency is in their budget, it’s still important to get the word out and keep getting it out.
In small communities near a significant tourist attraction, there are built-in approaches that can be shared on websites and social media. But the truth is, for all hotels one of the most important things to know is what about your hotel is special, unique, outstanding, or better than others in a similar price range in the area.
Whether a hotel is small, inexpensive, luxury, a resort, near a national park,...
Small Town Brewery: Taking a Small Business to a National Sensation using Public Relations
Small Town Brewery in Wauconda started two upstairs rooms of an old warehouse. They made handcrafted beers and delivered them to a thriving downtown area featuring a variety of eating establishments. And then came a new beer they crafted and named “Not Your Father’s Root Beer.” The new hard (alcoholic) root beer took off, and by 2012 it was being sold in a chain of liquor stores in Chicago – Binny’s Beverage Depot with 31 locations.
Making Their Name
Small Town Brewery in Wauconda started two upstairs rooms of an old warehouse....