Panelists Anncy Rowe, Global CMO, StriVectin, Lauren Edelman, Global CMO, Victoria Beckham Beauty, Sochima Mbadugha, VP of Strategy & Business Ops, Topicals

New York City’s emerging beauty scene was buzzing last week following Uplink Expo New York 2024, the first fully cross-functional industry trade show connecting all key components in the emerging beauty and wellness space. Inclusive of 60+ exhibiting beauty brands, best-in-class suppliers exhibit, and a panel series where leading professional beauty entrepreneurs share key learnings in launching, growing, scaling brands, the event was a melting pot of creativity and ingenuity, showcasing the latest and greatest in the beauty world. It’s all about innovative products and rising trends that capture the attention of beauty enthusiasts everywhere.

Here’s what you need to know about the most trend-obsessed generation in history:  

Gen Z Slang 

Operating a travel-related business today is more challenging than ever, with a saturated market and intense competition from low-cost airlines, ecotourism trends, and major online platforms. 

However, having a solid public relations plan alongside a well-researched marketing strategy is an excellent way to stand out. 

Artificial intelligence often conjures images of rogue robots from sci-fi movies. However, AI is fundamentally a collection of smart tools designed to optimize and perform tasks.

These AI tools can range from automating mundane activities to assisting in complex data analysis, all intended to significantly enhance human capabilities, not replace them.

The cyber tech industry operates in a digital Wild West, with data breaches becoming increasingly common. Malware and cyber criminals are constantly evolving, posing constant threats. Trust is crucial in this dangerous landscape. Companies that can show they have strong digital defenses gain a significant advantage. Cybersecurity PR serves as a bridge, promoting trust, transparency, and a strong reputation in the industry.

Cyber tech companies, by their very nature, deal with some of the most sensitive information imaginable. It ranges from financial records to intellectual property. This means that a successful cyber attack can wreak havoc. While robust security solutions are essential, they are only part of the equation.

Maintaining a strong brand reputation is essential for business success. At 5WPR, we understand the importance of proactive reputation management. 

Here are five key steps brands must take to build and sustain audience trust.

HUE, which stands for Hair Unites Everyone, is a beauty and lifestyle consumer event with a mission to amplify the voices and impact of startups, small Black-owned businesses, and brands that cater to the needs of Black beauty enthusiasts and consumers. On Saturday, May 18th, 2024, The Hue Affair celebrated its 8th anniversary at the Metropolitan Pavilion, featuring a plethora of multicultural brands spanning cosmetics, haircare, skincare, grooming, and more. The line to enter stretched down the block, filled with multicultural consumers eager to connect with companies whose products are made with them in mind. Let’s explore the key takeaways from the event:

Travel Beauty: Travel beauty products are a significant purchase among Black/BIPOC consumers. This trend was evident at the Hue Affair, with brands showcasing washday travel packs and skincare kits featuring their popular hair and skin formulations. Attendees showed a strong interest in these convenient, travel-friendly options, highlighting the growing demand for portable beauty solutions.

The ABC Kids Expo showcased a vibrant array of innovations set to redefine the parenting landscape. This year’s event highlighted several prominent trends, underscoring the industry’s shift towards integrating technology, design, and functionality to enhance the parenting journey. Here are the key trends that stood out to us:

One of the most notable trends at the expo was the surge in femme-tech products. These cutting-edge solutions are designed to support women through the various stages of motherhood, from pregnancy to postpartum recovery. This year, innovative breast pumps garnered significant attention. Modern designs offer enhanced efficiency, comfort, and portability, reflecting a deep understanding of the needs of new mothers. By leveraging advanced technology, these products aim to make breastfeeding a more convenient and stress-free experience.